Elite Communications UK Ltd –  121girls.com
Google is teeming with huge opportunities for businesses, is yours missing out?

Google Adwords Audit

8th – June – 2018

1

Your Business, Needs and Goals

121girls.com is a phone sex line servive targeting the UK.

To aid their continued growth Elite needs to increase the Sales they receive from their website.

Website address:

  • 121girls.com

Marketing objectives

  • Increase sales

Target audience

  • Males
  • Ages TBC
  • Interests TBC
  • Behaviours TBC

Competition

  • Highly competitive

Target Location/s

  • UK

2

Why Google Paid Advertising Works
I Thought No One Clicked On Ads?
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!

Intent
Those searching on Google already have the intent to find your roles or services.

Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.

Direct Relationships
Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).

Instant ROI
Your adverts go live quickly and start delivering results immediately.

Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.

It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.

3

Adwords Audit
Our team have manually audited your Google Adwords campaigns, below we have highlighted key factors and have listed target benchmarks based on accounts that perform best.

Report data based on: Last 90 days

Account Overview

Active Campaigns13
Active Ad Groups71
Active Text Ads336
Active Keywords113
Clicks – Per Month (Avg.)7,687
Conversions – Per Month (Avg.)106
Cost Per Conversion£103.70
Spend – Per Month (Avg.)£3,665
Cost Per Click (Avg.)£0.46
Click Budget – Per Month£4,770

Click Through Rate (CTR) – Search

%

Target

%

Your Result

What does it mean?

low CTRs indicate poorly targeted campaigns that lose clicks to competitors. Low click-through rates hurt Quality Scores and limit results.

Quality Score

Target

Your Result

What does it mean?

Higher Quality Scores will increase your impressions and lower your costs. With an average score lower than 7 you’re missing out on high-quality leads for new business.

Conversion Rate

%

Target

%

Your Result

What does it mean?

A low conversion rate means either quality of the traffic being sent to your website is too low or that your landing pages are not optimised properly.

Negative Keywords

Target

Your Result

What does it mean?

Utilising more negative keywords will save you from wasting your click budget on irrelevant searches.

# of Active Text Ads

Target

Your Result

What does it mean?

Writing more targeted ads will go a long way toward improving your results across the board.

Avg. # of Text Ads Per Ad Group

Target

Your Result

What does it mean?

Split testing multiple ad copy veriations is essential for continued account progression.

Impression Share

%

Share lost to budget

What does it mean?

A high percentage means the keywords you are targeting don’t have enough daily budget to cover all searches. An increase in daily budget will increase clicks and conversions.

%

Share lost to Ad Rank

What does it mean?

A high percentage means you are bidding too low for the keywords you are targeting. An increase in bidding approach will increase clicks and conversions.

# of Landing Pages

Target

Your Result

What does it mean?

A lower number of landing pages means you’re not effectively targeting your best keywords and potential customers.

PPC Best Practices

Your campaigns will suffer if you’re not following PPC best practices, always ensure you properly target your PPC advertising efforts.

Q

Remarketing On Both Display & Search Networks

Requires Optimisation
Q

Geo Targeting

Requires Optimisation
Q

Ad Scheduling

Requires Optimisation
Q

Mobile Bid Adjustments

Requires Optimisation
R

Language Targeting

Optimised
Q

Modified Broad Match Type

Requires Optimisation
Q

Negative Keywords

Requires Optimisation
Q

Conversion Tracking

Requires Optimisation
R

Using All AdWords Ad Extensions

Optimised
R

A/B Split Testing All Ad Groups

Optimised

How we can help…

We now have insight into your business and current Google Adwords setup, we know precisely what is needed to increase the leads / sales you are gaining from you Google Ads and website.

Below is a list of the most critical elements we will work on as a priority for you.

R

Scaling sales and ROI

As long as your ads are providing a positive ROI and you are able to take on more calls your account should be actively scaled, we can help you to make the most of this opportunity.

R

Maximising on what works best

It is essential that conversion tracking is properly configure, without this we are working blind.

R

Only get shown for what matters

Fix negative keyword mis-configuartions.

R

Put our best foot forward

Your ads are not being rotated properly, this is holding back full ad optimisation. Fix disapproved ads.

R

Use our budget more wisely

We can help you to take full advantage of ad scheduling and bid adjustments. This is likely to be a huge win for the campaign as we are currently wasting budget at times, devices and genders that are not apprpriete. We would help you to priories your click budget to only those that best convert into sales.

R

Improve user experience

We will fix your broken sitelinks and optimise these and extensions far better for you.

R

Website improvements

We will show you exactly what needs to be changed to help rapidly increase your website sales results.

4

Continued Improvements
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.

 

  • Research to identify new advertising opportunities and markets
  • Keyword analysis and optimisation
  • Click through rate and quality score optimisation
  • Cost Per Click monitoring to help you receive the cheapest possible price
  • Advert content performance optimisation and split testing
  • Advert design developments (if applicable)
  • Daily budget management including impression, share and lost budget
  • Google Analytics and conversion tracking analysis
  • Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.

5

Flexible Fee Structure
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
Monthly Click Budget
(paid directly to the
advertising platforms)
Initial Setup Fee
(One off)
Monthly
Management Fee
Up to £1,000£600£300
£1,001 to £1,500£700£400
£1,501 to £2,000£800£475
£2,001 to £3,000£900£600
£3,001 to £4,000£1,025£750
£4,001 to £5,000£1,150£900
£5,001 to £6,000£1,275£1,050
6,001 to £7,000£1,400£1,200
£7,001 to £8,000£1,525£1,350
£8,001 to £9,000£1,650£1,500
£9,001 to £10,000£1,775£1,650

Springhill Marketing is proud to be…