Google is teeming with huge opportunities for businesses, is yours missing out?

Google Ads Proposal

20 – Mar – 2019


Your Business, Needs and Goals

ACF Plumbing and Heating is based in Corby and provide their services across Northamptonshire.

To aid their continued growth ACF needs to increase the enquiries they receive from their website.

Website address:

  • www.acfplumbingandheating.co.uk

Marketing objectives

  • Increase Enquiries
  • Increase marketing list

Target Industry/s

  • Domestic


  • Highly competitive

Target Location/s

  • Corby
  • Northamptonshire


    Why Google Paid Advertising Works
    I Thought No One Clicked On Ads?
    Paid ads receive 20%+ of all clicks.
    With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!

    Those searching on Google already have the intent to find your roles or services.

    Highly Targeted
    We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.

    Direct Relationships
    Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).

    Instant ROI
    Your adverts go live quickly and start delivering results immediately.

    Split Tested
    Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.

    It’s Only The Results That Matter
    Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.


    Google Searches
    Google searches made each month by prospects searching for your specific offering.
    Industry/s / Role/s:
    • Domestic
    • Corby and surrounding area
    Search Engine/s:
    • Google.co.uk

    2,000 – 4,000

    Service Searches Per Month


    Average Cost Per Click

    £350 – £700

    Recommended monthly click budget
    Google Search Term Sample
    The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.

    boiler installation
    boiler installation cost
    boiler repair
    boiler repair near me
    boiler replacement cost
    boiler service
    boiler service corby
    boiler service cost

     boiler service near me
    central heating plumbers
    emergency boiler repair
    emergency boiler repair corby
    emergency boiler repair near me
    emergency plumber corby
    gas boiler replacement
    gas boiler service

    gas engineer corby
    gas safe engineer corby
    plumber corby
    plumbers corby
    plumbers in corby



    Reconnect with the 95%+ of website visitors that leave without contacting you!

    Prospects rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.

    Retargeting adverts can be shown across all major online platforms including Google search pages, most Social platforms as well as millions of third party websites.

    Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.

    Advert messaging and design

    We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.

    £50 – £100

    Recommended monthly click budget


    Continued Improvements
    To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.


    • Research to identify new advertising opportunities and markets
    • Keyword analysis and optimisation
    • Click through rate and quality score optimisation
    • Cost Per Click monitoring to help you receive the cheapest possible price
    • Advert content performance optimisation and split testing
    • Advert design developments (if applicable)
    • Daily budget management including impression, share and lost budget
    • Google Analytics and conversion tracking analysis
    • Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.


    ACF’s – Approach and Quick Wins

    Below are our suggestions on how to kick-off your campaign to maximise the initial results.


    • Full target market and search term research
    • Analyse your website and provide conversion improvement recommendations
    • Campaign specific landing pages – Advise on the creation
    • Define conversion goals, configure in Google Analytics and install tracking code on your website
    • Gradual campaign roll-out
    • Remarketing Adverts – write, design and implement


    Flexible Fee Structure

    Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.

    Monthly Click Budget
    (paid directly to the
    advertising platforms)
    Initial Setup Fee
    (One off)
    Management Fee
    Up to £500£400£250
    £501 to £1,000£500£300
    £1,001 to £1,500£600£400
    £1,501 to £2,000£700£475
    £2,001 to £3,000£800£600
    £3,001 to £4,000£900£750
    £4,001 to £5,000£1,000£900
    £5,001 to £6,000£1,100£1,050
    6,001 to £7,000£1,200£1,200
    £7,001 to £8,000£1,300£1,350
    £8,001 to £9,000£1,400£1,500
    £9,001 to £10,000£1,500£1,650

    Springhill Marketing is proud to be…