At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

Due to the global pandemic, many employees in the United Kingdom are required to work from home. This isn’t something that’s just happening in the UK. In fact, many businesses, both public and private, have also adopted this approach to protect their workers from the dreaded novel coronavirus disease.

While it can help protect us from the virus, working from home has its own challenges and difficulties. For starters, it can be jarring to work in an environment that you mostly used for rest and relaxation. Then there’s also the fact that there are a lot of things at home that can potentially distract you. If you don’t have the right tools, communicating with your staff or colleagues can also be frustrating and time-consuming.

However, just because working from home is challenging, it doesn’t necessarily mean that it is not doable. In fact, many businesses and professionals have found success with this system, us here at Springhill Marketing included. With the work-from-home setup becoming the norm these days, it certainly helps that you know how to adapt so you can drive your business forward despite the lockdown.

At Springhill Marketing, we are pros when it comes to making things work despite being unable to see the members of our team face-to-face. In fact, even before working from home has become the norm these days, we have been running our business remotely (and with huge success!) for the past four years. With our extensive experience in providing top-notch Google Ads and SEO services, you can rest assured that the digital marketing of your business is in good hands even if all of us are required to observe social distancing and stay at home. 

 

Work-from-Home Tips from the Pros

 

Are you new to the work-from-home setup? Don’t worry; it’s not as daunting as you think it is. If we’re able to make it work for us here at Springhill Marketing, we’re confident that you can do it, too. Here are a few work-from-home tips to help you hit the ground running.

 

1. Designate a part of your home as your official work space

Rather than working in your bedroom or on the sofa, consider setting aside a specific space or surface in your home and designating it as your official work station. Having a dedicated work space will enable you to get into the right mindset and help you concentrate better, especially if there are a lot of things in your home that can potentially distract you.

 

2. Use available online tools and apps to your advantage

There are a wide range of tools and applications you can use to make working from home easier. While some of them are paid apps, there are many others that you can use for free. Here are some of the tools that can make your daily grind much easier to bear:

 

  • Slack

    Useful for sending internal messages to your staff.

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  • Asana

    You can use this app to assign tasks to your staff and track their progress.

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  • Loom

    An app for making screen recordings with voiceovers

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  • Clockwise

    A tool that you can use to plan and manage your schedule. If you want to use a free app, a useful alternative is Google Calendar.

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3. Catch up with everyone regularly

Working from home can be a bit unsettling if you’re used to being constantly surrounded by people. For this reason, it helps to organise weekly or daily catch-ups with everyone. Whether you need to discuss work-related matters or you merely want to know how your team is doing, make sure to keep the communication lines open. Get in touch with everyone regularly to keep the camaraderie alive.

 

4. Take a break

Being cooped up indoors without human interaction all day is not good for both your physical health and mental wellbeing. Therefore, make sure to take a break to refresh yourself. Leave your desk for a minute and take a walk around the house. If you have a garden, spend some time there. The fresh air and the change of scenery will certainly do you some good. If you’re feeling a little lonely, talk to your family members or if you’re living alone, have a brief chat with a colleague to relieve the tedium of working by yourself. Also, make sure to take proper lunch breaks and always keep yourself hydrated.

 

5. Stick to a clear working schedule

One of the biggest advantages of working from home is that you have more flexibility. However, this doesn’t necessarily mean that you should overwork yourself and stay online the entire day. As such, consider setting and sticking to a clear working schedule. For example, if you work from 8am to 5pm, make sure you follow the same schedule every day. Not only having definite working hours will help you get into the right frame of mind, but it can also prevent you from overtaxing yourself.

 

Working from Home is Fun

In these trying times, it’s important for us to heed the advice of experts and distance ourselves from others to help prevent the spread of the novel coronavirus disease. However, this doesn’t necessarily mean that we should stop taking the necessary steps to grow our business. 

While it can be challenging at first, working from home is fun and it allows you to keep your business moving forward while we are on a lockdown. Having achieved great success with this system, we at Springhill Marketing are confident that you can also make it work for you. Just make sure to follow the pointers we have discussed above. 

Do you need more tips on how you can stay productive while working from home? Feel free to contact us anytime and we’ll be more than happy to share with you some tricks and techniques that absolutely work.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Why Google is so important for business growth

Why Google is so important for business growth

Google
Why It’s so important for business growth

 
Google needs to be at the top of your digital marketing plan. In this video I explain why Google is so important, and reveal what makes Google so different and the reason why you need to get your Search Engine Marketing up and running before you spend a penny on other traditional or online marketing options.
Beginning of Video Transcript
Okay, hello and here’s another chilly morning in the midlands I quickly wanted to take you through Search Engine Marketing and why it’s so important for small business growth.

Why Search Engine Marketing is important?

Search engine marketing we’re all talking about Google search, basically, and getting your business found on Google when people are searching for your services or products or offering. So this is so important for small businesses, large businesses and enterprise businesses because of one single thing, and it’s a game changer, and you have to consider this when you’re choosing your marketing channels and that thing is intent.

Those people who are searching on Google have an intent

Those people who are searching on Google to find a solution to their issue and act on it. Their looking to find you. and your business, your offering and it’s really important that you put yourself and your business in line to be found when people are searching, otherwise your missing out on the low hanging fruits. You’re missing out on the hottest prospects available to you so it’s really really important that your being found on Google whether that’s through search engine optimisation and the organic listings or it could be a Google Adwords the Sponsored Ads you can find on Google either way, make sure that you’re there making the most of the opportunity that Google and the other search engines, such as Bing provide for business growth, get that sorted make the most of the opportunity and then move on to other marketing channels. This is the most important one for you to consider for for any business starts up, the more established business.

Choosing between Search Engine Optimisation and Google Adwords

So to finish this, just a quick note on trying to choose between search engine optimisation and Google Adwords. I’ve produced a video recently covering this subject so check that out it’s a recent blog post on our website or check out our facebook page or youtube channel, all the videos are there so check it out consider your options make sure that you’re taking intent within your marketing really really seriously. Make the most of this opportunity.

Need help with getting your business found on Google?

Let us know if you need any help in regards to getting your business found on Google good luck with everything leave your comments below this video. Ask any questions about making choices or of future subjects you want me to talk about on this videos and speak to you soon.

Good luck! Bye.

Ending of Video Transcript

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

SEO or Adwords – The Pros and Cons and How to Choose

SEO or Adwords – The Pros and Cons and How to Choose

SEO or Adwords?
The Pros and Cons and How to Choose

Google provides huge opportunities for business growth, in this short video I talk you through the pros and cons of SEO and Google Adwords PPC and how you can easily choose which will provide your business with the results you need… SEO or Adwords.
Beginning of Video Transcript

SEO or Adwords Introduction

Okay today, I just want to quickly take you through the difference between search engine optimisation and Google Adwords and to help you choose between the two.

What is SEO

So Search Engine Optimisation is the science of optimising your website in Google’s eyes so they get higher Google ranking when somebody is searching for your services or products on Google.

What is Google Adwords

Google Adwords on the other hand, is sponsored advertising on Google, we’ve all searched on Google and we can see those ads sitting at the very top of the search results page and at the very bottom of the search results page. They are all Google Ads and you’re paying every time somebody clicks on each one of those adverts.

Choosing between SEO and Adwords

So choosing between Search Engine Optimisation and Google Adwords can be difficult for companies who have never used or worked with these options before, the main thing to consider is how quickly you want your return on investment, and how much you can afford your cost per acquisition or cost per sale to be.

Pros and cons of SEO

With Search Engine Optimisation there’s no instant wins, you can’t get a return on investment in month one of working on Search Engine Optimisation. Instead, you might have to be waiting for 3 months, 6 months, 9 months, 12 months, 2 years depending on where you are already ranked on Google and how competitive the market is that you are working within.

Pros and cons of Google Adwords

Where as with Google Adwords we can get your adverts written and live within a couple of weeks of starting to work together.

Online marketing cost per acquisition

So that’s the speed of return on investment, the other thing consider of course, is the cost per acquisition, or cost per sale for your products with Google Adwords of course, you’re paying every time somebody clicks on your advert so in the long term you have this constant outpour of investment into the adverts. Where with Search Engine Optimisation it’s completely different. Once you’re ranked you’re, not paying every time somebody clicks on that advert, but it takes longer for you to get there, and that’s the point.

SEO or Google Adwords conclusion

So to round up, SEO takes longer for you to get your results, but you’re not paying every time somebody clicks on your listing and with Google Adwords you get instant return on investment, instant traffic to your website with instant results but in the long term you will be paying every time somebody clicks on your adverts.

We can help with your Online marketing needs

So let me know if you have any questions about this, leave comments under the video or give me a call or contact the team and they will be able to tell you what the best solution is going to be for your business and your particular situation.

Okay, see you all soon, thanks bye.

Ending of Video Transcript

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.