The Ultimate Guide to Using Your Blog to Aid SEO Success

The Ultimate Guide to Using Your Blog to Aid SEO Success

The Ultimate Guide to Blogging for SEO Success

When it comes to marketing, blogs play a key role in helping to increase your customer base. However, don’t assume that by simply writing a generic blog post you’ll automatically attract traffic. The best strategy for generating leads for your product or service is to write targeted content and adopt proven blogging techniques. In fact, studies show that websites with blogs can double the amount of leads compared to other sites.

With that in mind, here is our ultimate guide on how a blog can improve your SEO campaign.


1.  Create a catchy title and concise URL

Start by creating a suitable title for your blog topic that fits your SEO aims. When coming up with a title, ensure it has:

  • Your target keyword (but avoid keyword stuffing)
  • Accurate description of your blog content
  • Appeals to users, to generate their interest and click to read it

For example:

Top 5 Easy Ways to Increase Your Web Traffic


The title is interesting enough for online searchers to click the link. If you’re looking for proof, type this title in to this headline analyser. It garnered a score of 73%.

CoSchedule - Headline-Analyzer


Making concise URLs

  • Make use of hyphens “-” to separate the words in the URL. If your blogs are hosted on WordPress, consider changing the permalink structure to match your post title.
  • If possible, keep your URLs short by taking out unnecessary words. Since URLs are auto-generated, you have to remove the words manually before publishing the blog post.
  • In case the blog post was published, you can still change the URL, but add 301 redirects to maintain your SERP ranking.


2.  Write blogs that resolve your readers’ problems

Studies show that content marketers get proven results from writing useful and unique blog content. If you write blogs that resolve your target readers’ problems, you are far more likely to attract traffic. Likewise, if you can inspire them to take action, your conversion rate will also rise.


3.  Impress your target readers

The blog’s introduction is your chance to make a great first impression. This is where you convince your audience to continue reading. Your introduction could:

  • Prepare the reader on what kind of benefits they’ll get
  • Contain a statement summarising your blog’s purpose
  • Relate to the problem or solution in your headline as a sign that you understand your readers’ problem.

Write an introduction that will hold your readers’ interest long enough to want to continue to read your blog. The longer they stay reading, the higher your search engine ranking.

You can engage your readers on the introduction alone using one or several of these tactics:


Ask the right questions – Use questions that will engage and motivate your audience to read the whole blog. However, avoid asking obvious questions like, “Do you want to increase your blog readers?” Instead, prod your readers to discuss the subject matter in your comment sections.

Alternatively, you could construct the sentence this way, “What are the biggest mistakes blog writers make?” You can use questions as a means to draw readers to your blog, keep them interested until they find the solution to their dilemma.

  • Present statistics – You could start the blog by presenting market research data or experiment results. Stats attract readers since they are facts which back up your response to their issues. This is one of the reasons ConversionXL founder Peep Laja presents statistics in his articles.
  • Explaining a situation – Firstly, include your readers’ problem in the headline. Then restate the problem in the introduction. Make sure it also matches the search queries they are using on Google.


4. Keyword research

You can improve your SEO ranking by using the same words online searchers used. However, you shouldn’t resort to “keyword stuffing” to avoid search engine penalties. Instead, you can increase your rank through:


Keyword research – Consider the value of each keyword based on the user’s intention such as:

  • Shopping for good deals
  • Browsing
  • Ready to buy
  • Comparing prices

Often, you can use their search query as keywords for your products or services.


Use the Google Adwords Keywords Planner

Suppose you wish to write a blog about “Web Design” and want to achieve top ranking for that topic. You can use Google’s keyword planner to search for long-tail keywords.

In the planner, type “Web Design” in the search box, and then click “Get Ideas” to get results like:

  • Web design tips
  • Web design examples
  • Web design experts

Google Adwords Keywords Planner

You can then add the keywords in your blog headline such as:

  • Top Web Design Tips To Use Today
  • How to Find Web Design Examples That Inspire
  • Learn the Secrets Top Web Design Experts Are Using

Next, you need to blend the keyword with your content and avoid making it appear “stuffed”. Finally, add the keyword to the URL.


5. Write and post blogs that readers find helpful and useful

Posting blogs that only provide generic or general answers may not provide enough incentive for your target audience. If you want readers to notice you, write blogs that:

  • Give relevant and useful information
  • Can motivate and inspire them to take action

Achieving top ranking isn’t going to happen overnight. However, if you keep posting unique and actionable blogs – consistently – you’ll attract traffic and attention from both search engines and users.


6. Use a content calendar to keep up-to-date

If you’re part of a group that creates blogs posts for a website, you’ll need a content calendar. You can use this tool to plan when to write and publish each post, as well as determine the frequency of postings.


7. Use AIDA to engage with your audience

In marketing there’s a common step-by-step formula to persuading consumers to buy, known by the acronym AIDA (which stands for Attention, Interest, Desire, Action). You can apply this model in your blog writing to help ensure it achieves its aims.

Attention – Prioritise getting your reader’s attention so you can start building trust and relationships with readers and potential customers. You can do this by:

  • Adding suitable organic keyword phrases to your meta-title.
  • By telling your readers that you have the solution to their problems or answer to their questions.

Take note that around 8 out of 10 people will decide to buy products or services based solely on the headline they read. So make sure that the headline mentions the solution to their problems.

If you’re not convinced, type a topic into Google and take note of which results you are most attracted to click on.

Interestingly, Studies also suggest that more than 1 out of 3 readers are attracted by headlines with odd numbers. Also, 1 out of 4 users will likely click on a headline with numbers than those without.

So, if you want to improve your search engine ranking, consider writing a headline that includes an odd number.

Interest – Copywriters use sub-headings to stimulate readers’ interest by explaining the headline. Subheadings can emphasise the benefits readers will get from your content. Also, you can use them to restate and expand what your headline has promised to the reader.

Desire – Build a strong desire and your inspired readers may share your blog through social media. To create more punchy content and evoke strong passion among your readers, consider using bullet points. Just don’t overdo it. At least 3 to 7 points are suitable for social media shares, since users have short attention spans. If you don’t like bullet points, consider using ordered or numbered lists instead.

You can also build your reader’s desire by presenting a limited number of options. Why does this work? Well, a social experiment showed that people with three choices are quicker to make decisions compared to people faced with more than a dozen choices. Also, people with fewer choices seem more satisfied than those who are presented with many options.

Action – You need to convince your reader to take action quickly. Don’t wait for the conclusion because they might not even reach that part. Interestingly, a human’s attention span is 7 seconds, which is 1 second shorter than a goldfish.

For example, your target customer was attracted by your blog headline and went on reading your content, finally reaching your call-to-action. Now use the CTA to make your readers take the next step. However, you should not pressure them. If they aren’t ready to buy your product or service, perhaps they are willing to subscribe, share or write a comment. These positive gestures can still increase your rankings.

You should also convince your readers without annoying them. Remember as long as your blogs give value, people will respond to your CTA.

For example, SaaS companies often offer a free trial period as their CTA. This enables them to show the benefits of their product before people pay for it. Other kinds of CTAs are discounts and coupon offers.


8. Use a conversational tone

Having a conversation with people or strangers is an everyday occurrence. However, it may not sound simple once you switch to writing. So, how can you write blogs in a conversational tone? Here are some steps that can help you:

  • Limit use of keywords – Keywords are important for search engine ranking. However, even if there’s no exact limit to their use, you shouldn’t overuse them. Imagine mentioning the same word all the time in your conversation. That’s a sure way to irritate your friends. That same reasoning also applies here. Forget about keyword densities and write like you’re talking to a friend.
  • Write for one reader – This probably sounds illogical since you’re trying to have hundreds or even thousands of people read your blog. However, by addressing your ideal reader’s concern, your writing becomes more natural and fluid.
  • Avoid jargon – People who work in certain industries or trade tend to develop their own language. Using industry jargon in your blog may help build the impression that you’re an expert in your field among your peers, however, to outsiders, they don’t know what those words mean, so avoid using them in your blogs. If you must, at least explain the meaning.
  • Use easy to understand words – When writing blogs, make sure that your target readers can understand them. For example, readers with a high school education may find blogs written in academic form hard to read. If that happens, they will just stop reading and you lose your chance to engage them. If you want to test your blog’s readability, there are tools you can use showing the readability statistics of your blog. For example in the US, at least 50% of the adult population have 5th-grade reading comprehension. If your primary audience is American adults, you need to adjust blog readability to their level or risk getting ignored.
  • Reading aloud helps – Reading aloud not only builds confidence, but it also allows you to spot problems and content that shouldn’t be there.


9.  Empathise with your readers

Remember that you’re writing blogs to make your readers feel assured and positive. However, we don’t want our target readers to ignore serious problems. Think of it this way, you want to promote your business without manipulating or deceiving but by building trust. If you’re communicating with your reader, create an empathetic bond by proposing solutions.


10. Develop your own writer’s voice

A writer’s voice is like his or her writing personality. Part of that voice is the way a writer chooses the words, sentence length, and even rhythm. It’s different from a tone which you can change to suit your mood or audience. You can use different tones whilst maintaining a single voice. You can develop your writing voice by:

  • Imitation – start by copying the voice of other writers as you develop your own
  • Search and write articles that resonate with your target audience
  • Foster a sense of humour in your writing


11.  Establish your authority

Here are some tips to build up your authority:

  • Focus on a single topic first – You can’t establish authority if the blogs posts are superficial and shallow. You should instead focus on certain areas in order to write an in-depth article that will impress your readers. For example, topics regarding web design are varied. However, you can choose to focus and learn about everything regarding the use of colours. As you master one area, you can move on to the next.
  • Write blog posts that answer specific questions. You can start by reading questions posted in forums or blogs. You can use these questions for writing new blogs.
  • Quoting and linking to other authority sites proves you have done your research and are looking to provide the very best information.
  • Don’t be afraid to voice out a view different from what many authority sites say. However, make sure that you quote experts who share your view or consider offering proof of your opinion.
  • If possible, include stats and detailed case studies to back up your argument. Remember, details can boost your credibility.
  • Emphasise your ideas by rephrasing, using new metaphors or different examples. You can make your ideas and message stick with your readers simply by repeating your ideas or messages.


12.  It’s not about the length

SEO experts may stress that long posts can rank higher in search engines or get more social media likes than short ones. However, this is not always the case. Even short posts can outrank the longer ones if they are better written. Bear in mind that any topic you have ever wanted to write has probably been written by other bloggers. So how can your blog compete?

When blog writing, think more about ‘quality’ rather than ‘quantity’. Writing a beautifully composed piece is not enough, you have to promote it in a way that attracts users and encourages them to share it with others.

For example, creating web design articles that cover all relevant topics, suitable images, relevant references and information have a higher chance of getting links.

To find out the suitable blog length, type your target keyword on Google. Then open all of the first ten entries. Take note of the word count and content type.

To rank on top you should write and publish a post that satisfies criteria such as:

  • Word count
  • Formatting
  • Content quality

Don’t get frustrated if your blog doesn’t achieve high ranking as quickly as you hope but instead have patience and focus your attention on writing your next article.


13.  Add trusted inbound links to your blog

Inbound links refer to other sites that link to your content. This is important since studies suggest that almost 20% of your ranking is determined by the link’s quality and trustworthiness. To build those quality inbound links, adopt these strategies:

Take advantage of broken links

A broken link is a hyperlink that links to an empty or non-existent page and usually redirects to page with a 404 error message. You can turn this oversight to your advantage. Consider looking for broken links on other blogs and ask the owners if they’re willing to have your own links replace them. Here’s how to go about it:


  1. Go to – you can check this site to locate sites where you can place links to your blog post.
  2. Once you’ve located the broken links, outreach to the blog owners and inform them of the dead links.
  3. To get the contact details of the blog owners e.g., names or email addresses, try their Twitter, Facebook or even their website “About” page.


14. Internal Links

Whenever writing a new blog post, try to associate it with your previous articles by linking it. This has several advantages:

  • Helps search engines find new pages on your site
  • Reinforces to search engines what your site is all about
  • Users can click on the link and prolong their stay, which benefits your site traffic
  • Can reduce your bounce rate by keeping users on your site for longer


15. Make your blog mobile-friendly

Google has now implemented mobile-first indexing. This means that search engines now consider a site’s mobile version as the primary version. If your site doesn’t have a mobile version yet, you need to take this seriously as it will affect your SEO ranking and conversion rate.


16. Optimise meta data

Google uses the information you store within a posts meta data to populate your Google listing.

Meta titles / tags are the clickable headlines seen on Google. They need to be an accurate and concise explanation of a post’s content. Google only displays the first 50–60 characters of a title tag, so make sure you don’t go over.

Meta descriptions summarise your blog post in less than 156 characters. So you need to fill them in with engaging information that will entice users to click and visit your site.

Your meta data should include your primary target keyword, but don’t over use it and make sure they read well and are enticing for searchers.

Here’s an example:

Springhill Marketing is a market leader in search engine optimisation, Google Adwords PPC and social advertising.


17. Add images and videos

A blog that only contains text is going to bore your readers. To keep your content interesting, consider adding:

  • Images
  • Videos
  • Graphs
  • Infographics
  • Statistics

Chris Vlog

You can also optimise your images for SEO through ‘Alt’ text. The same can be said for image file names, instead of naming an image img1.jpg, consider changing it to something more descriptive such as seo-graph-2019.jpg.


18. Market your blog

Sharing your blogs through social media will help:

  • Your social media sites stay current and relevant
  • Keep your readers engaged
  • Improve your SEO ranking since social media exposure is an SEO ranking factor
  • Increase your site’s referral traffic

Feel free to experiment and share your blog with all social networks you can find. Afterwards, keep a note of the social sites that deliver results and dismiss those that don’t.


19. Always update your blogs

You don’t have to create new content all the time. You can also optimise and update your old content. Consider performing these techniques if you haven’t applied them yet:

  • Adding internal links to suitable pages on the site
  • Optimising existing images or adding optimised images
  • Linking your post to other related posts
  • Reviewing meta descriptions and title tags to make sure right keywords are included


20. Make your blog/site user-friendly

A blog or site that’s user-friendly will encourage readers to visit and stay, which will in turn increase traffic and ranking. Here are some tips on how to keep your site user-friendly:

  • Organise your information before developing the website
  • Make sure that your URL is readable. Remove any symbols and use real words.
  • When creating the site’s navigation menu, stick to HTML and CSS
  • Make sure that the important pages are accessible from the main menu. Users should reach the page through three clicks at the most.
  • The site’s header should include key contact details
  • Avoid broken links.

As you can see there are many various ways you can boost your blog’s search engine rankings. But the biggest take away from this guide should be that you need to plan and execute SEO into your blog writing consistently to enable you to fully maximise the traffic opportunity blogging provides.

Drive Your Recruitment Business Towards The Best Results.

Talk to us about how we can help.

GlobalSign SSL

Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Sam Sayer
Sam Sayer
10:48 04 Mar 19
I've worked with several SEO companies over the years but none impressed me so much as Springhill. SEO has always been a dark art - it changes constantly and what worked one month cha change to the next - there’s a reason we decided not to offer it as a service as it’s such a specialist skillset - and one that Springhill know inside out. From the first meeting I was impressed with the analysis, but crucially I wasn’t bombarded with jargon. It is technical stuff, but Springhill made it easy to decipher and I understood where progress could be made. I know it can be a long process to climb the rankings, especially as I’m in such a competitive category, but the gains in just 3 months were phenomenal. In addition, their understanding of websites themselves mean I can refer them with ease, knowing I can trust them to make any necessary changes on my clients sites too, not something I give out lightly! All in all the service has been prompt, delivered over and above my expectations and I’m already looking to get started with the next campaign. Highly recommended!
See All Reviews

SEO Tools

SEO Tools

SEO Tools

We’ve put together this list of mostly FREE SEO Tools to help you with your everyday SEO tasks.

But if you don’t have the time and indepth knowledge of SEO that’s required to see continued SEO improvements, we can help. We’re SEO specialists, so give us a bell and let us know about your business and marketing aims. 

Start moving up the Google Ranks, Increase your website Traffic, Sales and Enquiries today.

Updated May 2019


Clicky Web Analytics

Clicky is a tool you can use to analyse and track everything that goes on your website traffic whether in the past or real time! It will let you see your website visitor’s behavior as they visit your website which is a really good thing when you are trying to see how your marketing efforts are affecting your targets then you can adapt or make changes to it as needed.



Bitly is a platform for link management. Its main function is to shorten links – URLs that you are adding on social posts, emails or website content, these are called bitlinks. If you have a Bitly account, you will also be able to track the shares and clicks on these bitlinks.


SEO Book Keyword Tool

This is a free keyword research tool that generates english keywords / search terms that are most suited for your website based on your main search term. The tool also shows estimated monthly searches for a term from browsers such as Google, Bing and Yahoo.


SERPS Keyword Research Tool

SERPS free keyword research tool will give great suggestions for keywords to use in your SEO and or PPC based on searches from Google, Bing and Youtube.


The Reddit Keyword Research Tool

Reddit keyword tool is a keyword research tool that is great for finding keywords that have been popular in discussions online. It gives you a list of keyword that is timely and have been talked about a lot, best if you are thinking of a topic to write about for your content. Results are pulled via Grepwords, which is known to be one of the best data sources nowadays. It give results based on Monthly Search volume. You can get very similar numbers to those you get from Google’s keyword planner.


LSI Graph

LSIGraph is an SEO tool that can generate LSI (Latent Semantic Indexing) keywords for free. LSIs are keywords that are related to your main keyword which is important for onpage SEO. It is very simple to use even if you don’t have SEO experience, just tpe your main keyword and it will give results.



Long tail keywords are the promising keywords for use in SEO and this tool promises perfect keyword ideas. The good thing about this tool is it allows you to research for popular keywords for a certain location which is a good thing if you are going for local market.



SEOJet is the original backlink strategy software. Not only does it use top ten Google data to tell you what to do for every anchor text, it also shows you exactly what it is going to take to get each of your important pages to page one of Google. There is also an in depth competitor analysis tool that shows you exactly how you compare to your top ranked competitor.

Answer The Public

This is a great tool for those doing content marketing. It is similar to Google’s autocomplete. It provides information on the questions were already asked or searched for on the topic/question you asked. Simply type in the keyword and it will give you a graphic image of the questions asked on the topic. Instant idea for your next blog!

FAQ Fox by WebpageFX

If you are researching for certain topic to write about or to use in your content, as well as trustworthy and popular sources, this tool can be of great help. It can give you a list of relevant articles that are popular or have gone viral about the topic you are researching on / writing about. You are sure to reference to content that has valuable information from your trusted websites. First, you will write the keyword or the topic and then list down your trusted websites where you want the articles for your inspiration to come from.



When working in international SEO, this free tool is great in checking your ranking. You don’t need to use proxy or VPN. It will give you a link to a Google search result page based on keyword, domain, country and language so that you know where you’re at on your international SEO efforts.


SERPs Keyword Rank Checker

SERPs Keyword Rank Checker is a simple tool you can use to check your position or ranking in Google instantly. It can show you the top 250 search results including data on search volume and you can narrow your results by domain, location and device used.


SERPLAB Free Google SERP Checker

This a a tool where you can check your website ranking in google search for free. Knowing how well you rank is important because it will help you see what competitors are doing so that you can plan on necessary changes to your website if needed.


Accuranker – Google Grump

We all know how SEO changes happen so often and out of the blue. This tool can help us to predict if there is something going on within Google algorithm and to help us be prepared for such. The result is called, Google Grump. It basically tells us about the current mood of Google. If the result came out as ‘Furious’ then rank changes are going on a lot and most likely, an algorithm update is happening. ‘Grumpy is when the ranking moves more than usual. ‘cautious, usual ranking changes and ‘chilled’ is when everything looks normal.


Small SEO Tools

This website has a collection of free SEO tool you can use for your SEO tasks and many others. Its popular tools are the plagiarism checker, article rewriter, backlink maker and meta tag generator. It has over a hundred free tools that are very helpful in almost every aspect of SEO and digital marketing. This one is worth bookmarking.


SEO Mofo Snippet Optimizer

This tool is very handy in checking how your meta description will look like in search results. It will help check if all the words you input is visible when your page comes up on a Google search. This is important because this is how users determine the relevance of your page to their search.


Northcutt  – Google Indexed Pages Checker

Want to know how many pages in your website are indexed in Google? Then you can use this free tool. When a page is indexed, it means that Google had found it and it will now show on search results.



You can get emails on new content about your brand, competitors, events, or any topic you like with this tool. It’s a free alert service that will send you updates from the web to your email inbox.



This tool can analyse and show the backlinks information of any website. This can help you to check for new backlinks to your website. Backlinks are important because it is an indicator of your websites influence and popularity. It is a very simple tool where you just simply put in the website you want to check and wait for the result.



LINKIO is an SEO tool that can analyse your existing backlink data and provide you with suitable anchor text for your link building campaign. You can also automate your backlink imports and keep it fresh by syncing Linkio with your Ahrefs account. In addition, this tool makes use of your existing backlinks to match up your anchor text with relevant links.


Google Search Console

If you’d like to let Google know of your website or or blog update, then this tool can help. You simply submit the URL to the Search Console and then it may be indexed and found on searches. There is however, no guarantee that it will be indexed immediately.



Ping or pinging means to ‘get attention’ or ‘let them know.’ In the world of internet, we can use tools like Pingomatic so that we can ping or let search engines know your website or blog exists or had an update. When you submit your URL, it will then send a ping to a set of search engines, therefore helping to drive traffic to it. This is especially for those people who don’t know much about SEO and wants to gain visits to their website.



This tool is a free and easy way to let search engines like Google, Yahoo, Bing, etc know about your website. It is a very simple process, you just need to submit your site and they will have it indexed by search engines. You will receive emails updating you on the status of your submission.



If there are tools to shorten links, then this one is to expand them. The thing about short links is you don’t have an idea where it will take you. It can be a link that can be problematic. These days especially when everyone has the liberty to share links on different social platforms and messaging apps, this tool will help you to check suspicious links and will let you know what website or page it will bring you.


Siteliner – Website Analysis

Siteliner is a free tool for website analysis. It can also check for duplicate content within your website. Google doesn’t like duplicate content so you need to check if you have any in your site and amend or replace them. This tool also provide information on other website issues like broken links and missing titles.


Website Penalty Indicator

A website penalty indicator tool is used to check if your website have been penalised by Google. If you are wondering why there was a drop in your website traffic and if it had been caused by a Google algorithm update, then this one is handy. If the results show that the update caused the loss of traffic then you can start making changes to adapt and improve your traffic again.

Google Keyword Planner

The Google Keyword Planner can help you select the best search terms to place in your ads to attract the right customers for your products or services. Use this tool to search for words and phrases related to your products or services. It can also give some insight into how often particular words.

SEO Powersuite

  • Rank Tracker – This will track how your site or competitors are ranking in the keyword searches. You’ll also get the needed data to improve your rank and get ahead of the competition.
  • Website Auditor – Speeds up your auditing time and shows how to optimise your site.
  • SEO SpyGlass – This feature can check more than 100,000 competitor backlinks. You can use that data improve link building campaigns
  • Link Assistant – This tool handles all your links and builds partnerships. You can even use it to search for guest blogging gigs.


    This software helps you find the contact information to create partnerships or friendship with other sites. With a few right clicks, you can get the information you need.
    You will need to install the extension to your browsers. To use it imagine, your searching for organic food bloggers to outreach your backlinks and content sharing. To reach them, you can find their links through their comment on their favourite authors.
    Once you find their personal or working links, highlight it and right click to show all the hyperlinks in that page’s blog comments. Then select the option Scrape Similar.
    Export that information into a Google Doc. Now you have complete data of bloggers and websites to reach.

Market Samurai

This is paid software that offers 12 days free trial. It provides keyword research assistance and SEO competition tools. It offers keywords that have

  • High-traffic
  • Profitable
  • Low-competition

You can subscribe to this software, after 12 days.

This tool provides keyword suggestions using various search engines like Google and YouTube. You can start by visiting their site, selecting the search engine, root keyword, and country you like you to rank, then enter search.
Afterwards, you’ll get hundreds of various keyword suggestions used by real people. From this collection of search terms, you can select long and short tail keywords for your content.
Select the keywords from the list on the left and transfer them to the right. Download them to your computer.


This software helps you see how your site will rank using a particular keyword. Also, it also gives suggestions on how to make that happen.
Its free version allows you to manage one site and generate reports. It can show you how your site is performing and what steps you need to take to improve ranking.
Also, you can analyse keywords, site’s capability for ranking and how to face up to the competition.

Seed Keywords

This is software used for finding keywords and can reduce your research time tremendously. This helps by allowing you to ask them for exactly what they would search.
For example, buying Epsom salt – you can find specific search terms that people will be looking for.


Sumo is designed for internet marketers. Even the free version could give you valuable data from your content. You can create:

  • Email capture pop-ups
  • Welcome mats (for optimising search traffic straight to your mailing list
  • Professional-looking website
  • The ability to add features like content tracking and heat maps

This software can optimise your content and help your site grow.


With images in your site or blog, you can lessen the bounce rates while increasing on-page time. This tool can help you create engaging images. It simple but effective because:

  • It has features similar to Adobe Photoshop
  • You can create various designs based on particular requirements like featured images, social media posts or posters to help your advertising efforts. You can even create a design template for your business cards.

You can use this tool allows you to create images from scratch or following the template guidelines. It may require some learning curve, but it’s worth it.


You can use this tool for creating images for your blogs, Facebook ads, infographics, and social media. Also, you use Stencil for refreshing your LinkedIn and other social network pictures.
This tool is easy to use even if you don’t have much designing experience or aptitude. You also have the option of converting your images from the website to social media.

WP Smush

This tool can remove your images unneeded data and codes from images, reducing loading time. This is a WordPress Plugin. It has a dashboard to make it easier to smush the images and attachments without compromising the quality. You can run it in the background while working on other things.

Yoast SEO

Yoast SEO is a well-known WordPress SEO optimiser. You can get accurate information using real ranking influences in improving our content. It has both premium and free versions.
After you have finished writing the article with the keywords, proceed to the bottom.
You’ll find the Yoast dashboard that has assessed your content. Check the traffic lights to find out how to optimise the post.
However, you don’t have to make all the lights green. It may endanger your overall content. A 75 to 80% green light is enough. You can also check and edit how to appear in the SERP.

Theme Detector

Theme Detector allows you to show all themes, and every WordPress tools and plugins. Using this tool will help find how your competitors are:

  • Building content
  • Selling products
  • Optimising their content
  • What kind of test and trial are conducted

There’s also a simpler way, type a particular site into the search bar, press Enter, and you’ll have access behind the scenes.
You can also download it straight to your browser and install it in a few minutes.

Screaming Frog

Screaming Frog is a tool that can determine what your colleagues, competitors or other sites are watching. If the competition is doing something new, this software can help figure out how they get out.
The main objective is to make the site audit easier and less painful.
You can enter your site’s or competitor’s URL. Afterwards, you’ll get in-depth data about your site and pages.

Google Grump Detector

It’s described as a Google weather forecaster for its ability to sense changes in search engine’s algorithm and warn you with regards to ranking fluctuations.
Start by selecting the country and device (desktop or mobile) to get the ranking. You’ll then see a series of bars, each depicting a day. It won’t give you an accurate prediction, but you can make an educated guess based on the chart. Imagine you’re making your bids on stocks based on what’s happening.
By looking at the graphs, you can find out why your site has lost or changed its ranking. You don’t have to check it daily; once or twice a week is enough.


Some users claimed that GTmetrix is better than Google Page Spread Inside since it’s more thorough. This browser tool allows you to put the name of the site name in the box and completely analyse your site. You’ll also get a site speed score and tips on how to improve your speed.

Panguin Tool

If your site had been affected by Google’s algorithm change, this tool could tell you when such a change occurs.
You can combine this tool with Google Analytics to track your traffic.


Copyscape is a duplicate content detector and checks similar text appearance via the Internet. Use this to check if:

  • The content is original
  • No one is stealing your content

Input the URL of a website or blog post, and Copyscape will inform you if there are duplicate content online.


This software show what search engines like Google see when they crawl your website. All the essential information is gathered and shown in a readable format. The data presented include:

  • Content of headings
  • External/internal links
  • Links with rel=”nofollow” attribute
  • Meta descriptions
  • Redirects
  • Server response codes


This paid email client tool comes with a 30-day free trial. If you’re not satisfied, you can export your files and move to another platform. This tool can play an integral part in your email marketing campaign.


If you want to try SEMRush for free, there’s a 14-day trial. You can access vital stats like:

  • Keywords you’re ranking for
  • How much traffic the keywords are getting
  • What are your keyword’s search competitors

You can use the URL of your competitor and put into the search box. You’ll then go to a dashboard that shows all the significant statistics of your chosen database. You can see the exact traffic for the keyword that you’re ranking offer and the level of competition.

Google Analytics

Google Analytics uses a tracking code to collect data about your visitors and their interactions on your site. Also, this tool drops a cookie in the user’s browser for your website. It will help to track every interaction that the user performs on your site. It’s a tool; that can provide you with advanced metrics and data about your website traffic. However, it may require some learning time for beginners

Google PageSpeed Tools

PageSpeed lets you check your website and see how it’s optimised for speed. It can also give you actionable and useful insights. Such tool uses the official Google PageSpeed API. So run the page speed test and use the suggestions and feedback to make your site run faster.


This is paid software comes with a 14 day free trial period. It comes with a variety of SEO tools like:

  • Social
  • Content
  • PPC
  • Other tools to your SEO campaign

This is another link building tool that can automate and make your work faster and easier. It helps you find email addresses from numerous websites.
You can get real people’s email addresses by entering the name of the site you’re looking for. It will then come up with a list of all the email addresses for that site.
However, the software may not work on all sites. Also, you can perform up to 100 free searches for email addresses every month. Finally, it comes with a browser extension to see emails while you’re on the site. Once you contact them, follow up if there are no replies.


This paid software that can increase your social signal to increase your organic traffic. It will catch the search engines attention and recommend your site for better ranking.
Fortunately, this software offers a 7-day free trial and provides 100 free social signals.
Each social signal is created manually by using genuine social media accounts by their SEO team and Social Signal experts. If you like the results, you can start or renew your membership.


It’s a tool that gives you suggestions based on your keywords. For example, you’re working on a laptop review niche, and you want to rank for content regarding Acer Aspire V15 Nitro review.
It may be a competitive keyword, so you’ll need and step ahead of the competition.
You can then use Ubersuggest and put the keyword,
Choose the country and database you want to rank in (For example – web/images/news) and click Look Up.
You’ll see various alternative keywords that real searchers are using. The software will present the results in alphabetical order.
If possible, you’ll also see the search volume, cost per click and amount of competition for each result.
You can export all these keywords into an excel sheet and run them through using Keyword Planner to select the right keywords for your campaign.

Long Tail Pro

As the name suggests, this software is designed for long tail keywords. While this is paid software, the developer offers a free seven-day trial.
The software can show you the competitiveness of each keyword and its possible profitability.
This tools helps you in keyword research, determine which gives high traffic, and low competition in each niche.


BuiltWith allows you to see what kind of technologies you or competitors are using. You can use this tool by learning why chess and checkers are not the same way.


This tool allows you to see how your site looks in various devices like PCs, tablets, smartphones, and even TV screens. The interface is simple with the most basic buttons and functions.


This tool shows how your website looks on Google search. You can use it to formulate a keyword list based on your title and Meta description for improvement. Also, you can edit the site’s SERP preview to see it real-world appearance.


This has various modules including the increase of:

  • Conversions
  • Website traffic
  • Site’s usability

Wayback Machine

This tool can allow you to see the historical archives of your site. It’s helpful especially if your organic ranking declined. You can then use this tool to check the old content you have before the drop. Enter the URL and select the date.

Ahrefs SEO Toolbar

This tool provides you with essential SEO metrics such as:

  • Ranking
  • Domain rating
  • URL rating
  • Backlinks
  • Referring domains

You can also integrate this tool SERP browser like Google so you can read the metrics.

We hope this collection of SEO Tools have been useful, if you have any questions or wish to discuss how we can help turn your ideas into ROI speak to one of team today…

Talk to Us

Lead Your Business To Success Through Digital Marketing.

GlobalSign SSL

Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Sam Sayer
Sam Sayer
10:48 04 Mar 19
I've worked with several SEO companies over the years but none impressed me so much as Springhill. SEO has always been a dark art - it changes constantly and what worked one month cha change to the next - there’s a reason we decided not to offer it as a service as it’s such a specialist skillset - and one that Springhill know inside out. From the first meeting I was impressed with the analysis, but crucially I wasn’t bombarded with jargon. It is technical stuff, but Springhill made it easy to decipher and I understood where progress could be made. I know it can be a long process to climb the rankings, especially as I’m in such a competitive category, but the gains in just 3 months were phenomenal. In addition, their understanding of websites themselves mean I can refer them with ease, knowing I can trust them to make any necessary changes on my clients sites too, not something I give out lightly! All in all the service has been prompt, delivered over and above my expectations and I’m already looking to get started with the next campaign. Highly recommended!
See All Reviews