At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

Due to the global pandemic, many employees in the United Kingdom are required to work from home. This isn’t something that’s just happening in the UK. In fact, many businesses, both public and private, have also adopted this approach to protect their workers from the dreaded novel coronavirus disease.

While it can help protect us from the virus, working from home has its own challenges and difficulties. For starters, it can be jarring to work in an environment that you mostly used for rest and relaxation. Then there’s also the fact that there are a lot of things at home that can potentially distract you. If you don’t have the right tools, communicating with your staff or colleagues can also be frustrating and time-consuming.

However, just because working from home is challenging, it doesn’t necessarily mean that it is not doable. In fact, many businesses and professionals have found success with this system, us here at Springhill Marketing included. With the work-from-home setup becoming the norm these days, it certainly helps that you know how to adapt so you can drive your business forward despite the lockdown.

At Springhill Marketing, we are pros when it comes to making things work despite being unable to see the members of our team face-to-face. In fact, even before working from home has become the norm these days, we have been running our business remotely (and with huge success!) for the past four years. With our extensive experience in providing top-notch Google Ads and SEO services, you can rest assured that the digital marketing of your business is in good hands even if all of us are required to observe social distancing and stay at home. 


Work-from-Home Tips from the Pros


Are you new to the work-from-home setup? Don’t worry; it’s not as daunting as you think it is. If we’re able to make it work for us here at Springhill Marketing, we’re confident that you can do it, too. Here are a few work-from-home tips to help you hit the ground running.


1. Designate a part of your home as your official work space

Rather than working in your bedroom or on the sofa, consider setting aside a specific space or surface in your home and designating it as your official work station. Having a dedicated work space will enable you to get into the right mindset and help you concentrate better, especially if there are a lot of things in your home that can potentially distract you.


2. Use available online tools and apps to your advantage

There are a wide range of tools and applications you can use to make working from home easier. While some of them are paid apps, there are many others that you can use for free. Here are some of the tools that can make your daily grind much easier to bear:


  • Slack

    Useful for sending internal messages to your staff.

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  • Asana

    You can use this app to assign tasks to your staff and track their progress.

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  • Loom

    An app for making screen recordings with voiceovers

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  • Clockwise

    A tool that you can use to plan and manage your schedule. If you want to use a free app, a useful alternative is Google Calendar.

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3. Catch up with everyone regularly

Working from home can be a bit unsettling if you’re used to being constantly surrounded by people. For this reason, it helps to organise weekly or daily catch-ups with everyone. Whether you need to discuss work-related matters or you merely want to know how your team is doing, make sure to keep the communication lines open. Get in touch with everyone regularly to keep the camaraderie alive.


4. Take a break

Being cooped up indoors without human interaction all day is not good for both your physical health and mental wellbeing. Therefore, make sure to take a break to refresh yourself. Leave your desk for a minute and take a walk around the house. If you have a garden, spend some time there. The fresh air and the change of scenery will certainly do you some good. If you’re feeling a little lonely, talk to your family members or if you’re living alone, have a brief chat with a colleague to relieve the tedium of working by yourself. Also, make sure to take proper lunch breaks and always keep yourself hydrated.


5. Stick to a clear working schedule

One of the biggest advantages of working from home is that you have more flexibility. However, this doesn’t necessarily mean that you should overwork yourself and stay online the entire day. As such, consider setting and sticking to a clear working schedule. For example, if you work from 8am to 5pm, make sure you follow the same schedule every day. Not only having definite working hours will help you get into the right frame of mind, but it can also prevent you from overtaxing yourself.


Working from Home is Fun

In these trying times, it’s important for us to heed the advice of experts and distance ourselves from others to help prevent the spread of the novel coronavirus disease. However, this doesn’t necessarily mean that we should stop taking the necessary steps to grow our business. 

While it can be challenging at first, working from home is fun and it allows you to keep your business moving forward while we are on a lockdown. Having achieved great success with this system, we at Springhill Marketing are confident that you can also make it work for you. Just make sure to follow the pointers we have discussed above. 

Do you need more tips on how you can stay productive while working from home? Feel free to contact us anytime and we’ll be more than happy to share with you some tricks and techniques that absolutely work.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

6 Ways to Promote Your Business during the Coronavirus Outbreak

6 Ways to Promote Your Business during the Coronavirus Outbreak

6 Ways to Promote Your Business during the Coronavirus Outbreak

.’sThe novel coronavirus disease, or COVID-19, has a considerable impact not only on the health of many individuals across the globe but also their livelihood. With governments imposing quarantines and lockdowns to restrict the movement of the people and contain the spread of the virus, many businesses are going to be affected since customers are likely to stay at home and isolate themselves. 

If a quarantine or lockdown has been implemented in the UK, how can you be sure that your business will survive and thrive?


Business Owners’ Quick Guide to Marketing during the Coronavirus Outbreak

The novel coronavirus disease is expected to cause highly significant economic losses in many parts of the world. However, it is possible for businesses to survive and thrive amidst a global pandemic, as proven by countless companies that managed to succeed despite economic recessions and natural disasters in the past. To ensure that your business will grow during these trying times, here are a few tips you should consider.


1. Planning is key

With the trajectory of the spread of the virus, COVID-19 is likely to last for a few months. As such, when quarantine measures have been imposed in your area, it helps if your business has enough funds to last you two to three months. Check out the government’s support for Coronavirus.

You might be tempted to reduce your operating hours or even shut down your business entirely amidst the outbreak. However, such measures are not that necessary since the majority of employees these days have the ability to work from home. This strategy is something you should consider because not only is it safer for everyone, but it is also more cost-effective for your business. 

Also, you should be actively pushing to market your products or services instead of merely hiding away. There could be something that you’re offering that people might find useful during a lockdown. As such, you should adopt an enterprising spirit so you can make the most of opportunities that come your way.


2. Switch to digital marketing

To ensure the survival of your business amidst a pandemic, you should use your funds wisely. For this reason, it is vital to make smart marketing decisions so you can avoid spending money unnecessarily on activities that have no contribution to your bottom line. 

An excellent example of this is switching to digital marketing, especially if your business is still using traditional marketing methods to attract customers. The first thing you need to do is review your existing advertising strategies and cancel those that aren’t suitable for the current situation. For instance, instead of organising special events to entice people to visit your store or announce a new product/service, you may consider running ads on Google instead. Not only is it cheaper, but running Google Ads can also help prevent the spread of coronavirus disease since you’re preventing people from gathering in a single location. 


3. Improve your site’s organic search (SEO)

If you’re already using digital marketing to reach out to your customers, make sure that you improve your site’s organic search ranking. This will help expand your reach and improve your chances of getting more people’s attention. It is also a cost-effective way to establish a substantial online presence and build credibility, especially during this time when people are using the Internet more than ever. 

Utilising on-page SEO strategies can help you obtain better search rankings. These strategies include updating page titles and meta descriptions and adding H1 headers. You can also boost your search rankings by updating your web content and backlinks. Since Google loves fresh web content, having an updated website increases the chance of your prospects finding you online when they go looking for your products. 

As a business owner, you probably have a lot of things in your mind already, especially with the virus outbreak and a potential lockdown. Therefore, it is in your best interest to consider hiring an SEO expert like us at Springhill Marketing to carry out your SEO strategies. This allows you to focus on taking care of your business and employees, while ensuring that your message is able to reach your target audience. 


4. Outsource your content creation projects

To save time and money, it helps to consider outsourcing your content creation projects to an SEO and content marketing company like us here at Springhill Marketing. With SEO experts taking care of your content creation process, you’ll receive high-quality content that is both search engine-friendly and tailored for the specific needs of your business. 

Working with the professionals also gives you the chance to reach out and get in front of your prospects even if they are stuck at home. With optimised and high-quality content, you’ll be able to build relationships with your customers that will hopefully last longer than COVID-19.


5. Learn how to adapt

Most businesses don’t fail because of unforeseen events or changes in the environment. They fail because they are neither willing nor capable of dealing with unexpected changes. Therefore, as a business owner, knowing how to adapt to changes can be one of your greatest weapons during this health crisis. 

Think about where the people are and then change what you’re offering or put a twist to your services so they can be more suitable for the current situation. On the same token, you should also look into creating content for online platforms you haven’t used before. By doing so, you’ll be able to attract new members of your target audience so you can attract more traffic and generate more leads for your business. 


6. Use technology for your communication needs.

COVID-19 is a highly contagious disease, and it can quickly spread from one person to another. To prevent the spread of the virus while ensuring the health and safety of both your employees and customers, you should use available communications technology to your advantage. 

For instance, you or your employees may use video call or teleconferencing systems such as zoom or skype instead of meeting customers or clients face to face. By using technology to your advantage, you can do your part to help contain the disease. At the same time, it allows you to meet your business goals.

Springhill Marketing has a 100% remote working team. Having used this strategy for many years, we know exactly how to help businesses grow and thrive while working remotely. We know all the tips and tricks and processes, so let us know if you need any advice regarding this matter and we’ll happily tell you how we do it.


Always Be Prepared

As a business owner, being prepared is essential to your survival amidst a global pandemic. Making smart business decisions can always help significantly. Despite the suffering and disruption it brings to our daily lives, the good news is that coronavirus will pass. All we have to do is hang in there, keep ourselves healthy, consider other marketing and sales opportunities, and help prevent the virus from spreading further. 

Also, keep in mind that it is possible to grow and thrive amidst a widespread economic or health crisis.  Therefore, you shouldn’t hide away. Be proactive and double-down on what works. Make sensible marketing decisions that will help maintain or increase your leads. Finally, you should always be positive and have the aim to grow during this period. 

If you need help getting your business in front of your target audience during the coronavirus outbreak, we are glad to assist you. Please speak to us at Springhill Marketing and let’s discuss the digital marketing solutions you need.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

A Simple Guide to Online Marketing in a GDPR World

A Simple Guide to Online Marketing in a GDPR World

A Simple Guide to Online Marketing in a GDPR World

Considered as the strongest data protection rule in the world, the GDPR or General Data Protection Regulation is a Europe-wide legislation designed to protect the personal data of EU citizens. It came into effect on May 25, 2018, replacing European data protection rules that were first enacted in the 1990s.

Contrary to popular belief, you are required to adhere to the provisions of GDPR even if your business is outside the European Union. As long as you have customers living in EU member states, you must ensure that your company is GDPR-compliant, regardless of the base of your operations.

But what exactly is GDPR and how can you adjust your existing online marketing strategies to ensure compliance?


The GDPR Defined

GDPR is reportedly created to “harmonise” data privacy laws all over the continent. It is also designed to provide greater protection and rights for people based in Europe, as well as give consumers more control over their personal data.

Under GDPR, businesses are required to protect the privacy and personal information of citizens for EU-based transactions. It also has provisions for the exportation of personal data outside of the EU.

The good news with GDPR is that all of its provisions are the same across all of the 28 member states of the European Union. This means you don’t have to create separate online marketing campaigns for each member state since you need to adhere to only one standard. However, this single standard is very high and strict. You need to be careful to avoid unknowingly breaking the law and paying hefty fines.


Key Fundamentals of the GDPR

Here is some key information you should know about the GDPR. 

Types of personal data protected under the GDPR

Under the GDPR, the definition of personal data includes the following:

  • Basic information pointing to one’s identity, such as name, address and ID number
  • Web data, including IP address, location, RFID tags and cookie data
  • Health and genetic data
  • Biometric data
  • Data pertaining to one’s race or ethnicity
  • Political opinions
  • Sexual orientation 


Who is required to comply?

If you meet the criteria listed below, you are required to comply with the GDPR:

  • You have a presence within an EU country
  • You have no presence in an EU country but you process personal data in relation to EU residents
  • You have more than 250 employees
  • You have fewer than 250 employees but your data processing often affects the rights and freedoms of data subjects 


Who must ensure compliance within your company?

There may be several people in your company or organisation who are tasked with ensuring that you comply with the GDPR. They are: 

1. Data controller

The data controller identifies why and how personal data is processed. They also ensure compliance among the company’s third-party contractors. 

2. Data processors

Data processors are responsible for the maintenance and processing of all personal data records. If there are any breaches or incidents of non-compliance, data processors are the people who will be held liable. 

3. Data protection officer or DPO

The DPO, who is designated by the data controller and data processor, is responsible for overseeing data security and compliance. Not all companies or organisations require a DPO.


What You Can and Cannot Do Under the GDPR

The GDPR comprises 11 chapters and 91 articles detailing what you can and cannot do with the personal data you have collected from customers and employees, as well as the consequences you may suffer should you breach any of them. Here are the five most important rules you need to follow. 

  1. You cannot obtain customer consent using terms and conditions written in complex and confusing language. Your customers should be able to give and withdraw their consent easily at any time. 
  2. You cannot deny a customer’s request to access their existing data profile. You should be able to provide them with a detailed electronic copy of the data you have collected about them free of charge. Conversely, you should also inform them about how you use the data they have provided you with. 
  3. You cannot keep customers’ personal data after it has fulfilled its purpose. Under the GDPR’s Right to be Forgotten provision, customers can ask you to completely remove their personal information from your database. 
  4. You cannot legally own customers’ personal data after having access to it. Customers should be able to collect their data from you and reuse it as they see fit. 
  5. You cannot export customers’ personal information to places deemed by the EU as not having sufficient levels of data protection. 


If your company has been found to have committed a smaller offence, you could pay a fine of up to €10 million or 2% of your global turnover (whichever is greater). Serious offences, meanwhile, could result in a fine of up to €20 million or 4% of the company’s global turnover (whichever is greater). 


How the GDPR has Affected Online Marketing

Indeed, GDPR has significantly affected the way we do business in the EU. But if there’s one aspect of business it affected the most, it’s got to be marketing.

The Privacy Electronic Communications Regulations (PECR) already covers marketing. Whilst GDPR doesn’t replace PECR, it has expanded the definition of consent. This means you need to comply with the provisions of both GDPR and PECR.

As mentioned earlier, customers should be able to freely give or withdraw their consent anytime. This means you should do away with website forms featuring pre-ticked opt-in boxes. Instead, you should ask an individual first before you can use their contact details and email them promotional materials.

Also, you must explain to your target market why you are sending them a particular email. Not only does it promote transparency, but it also reduces the risk of your recipients filing complaints against your method of communication.


Can You Use Personal Details Found in Public Domains?

Whois Lookup Image

A good example of this issue is how GDPR affects WHOIS. WHOIS is not an acronym, but rather a shortened version of the question “Who is responsible for this domain name?” It is a protocol created by ICANN in the 1980s to help individuals find the names and contact details of anyone who has registered a domain. Law enforcement agencies have been using this protocol to identify people behind the spread of malware and the owners of malicious domains. This is considered illegal under GDPR as it doesn’t allow companies to publish information that identifies individuals without their consent.

To address this issue, ICANN announced the Temporary Specification for gTLD Registration Data a few days before GDPR was enacted. This temporary policy requires the redaction of the personal information of domain owners, effectively changing the domain industry landscape.

If you’re not from the domain industry and you want to use personal data found in public domains such as business websites for marketing purposes, there is no clear-cut answer yet on what the consequences could be should you pursue this line of action. A good option is to consult legal experts to ensure that you’re not violating any GDPR provision.


Updating Your Site’s Privacy Policy

To comply with GDPR, make sure you have an updated privacy policy on your website. Your new privacy policy should include the following:

  • How you manage users’ data
  • Reasons for processing personal data
  • Any forms of marketing you send
  • How long you keep the personal data you have collected
  • Rights of your data subjects 


How Long Can You Keep Personal Data?

As mentioned earlier, you are required to delete a customer or user’s personal data as soon as they have served their purpose. You should also remove them when the owner of that data has requested for it.


Browser Cookies and the GDPR

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Cookies are small files that are stored in your computer when you browse the Internet. Whilst they are considered harmless and can be easily deleted, they can be used to determine your online activity and preferences or even identify you without your consent. Because of this, the majority of browser cookies are subject to GDPR, specifically those used for analytics, advertising, and functional services.

To ensure compliance, you must stop collecting said cookies. Another option is to ask for consent or find a lawful way to collect and process data that are usually provided by browser cookies.


Can You Use Your Old Marketing List?

GDPR pointed out that pre-ticked opt-in boxes do not indicate valid consent. Therefore, unless the people on your mailing list previously gave you their consent in a way that complies with GDPR, you may have to contact and ask them to opt in again.


Final Thoughts

With its hefty fines and stringent rules, GDPR may seem harsh and unforgiving. However, it doesn’t mean you should be afraid of it. Instead, think of it as an opportunity to improve your online marketing strategies.

To ensure compliance, review your IT policies and always ask for consent first before including someone in your mailing list and sending them promotional materials. If you want to reach more customers in the EU, don’t simply rely on your mailing lists as there are other ways to expand your reach. You can explore other strategies for generating customer interest such as search engine optimisation, social media marketing, and creating localised content. Finally, when in doubt, always consult legal and marketing experts first before making a move.

At Springhill Marketing, we can help you create a GDPR-compliant marketing campaign. Contact us today to obtain the solutions you need.

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

What Local Business Owners Need to Know About Onsite SEO

What Local Business Owners Need to Know About Onsite SEO

What Local Business Owners Need to Know About Onsite SEO

Also known as on-page search engine optimisation, onsite SEO is the process of optimising various elements on your website to make it more search engine- and user-friendly. In contrast, off-page or offsite SEO is where you promote your website on other online spaces, such as social media and article submission sites, to attract more visitors. 

To put it simply, onsite SEO is akin to cleaning up and making your house pretty so visitors will be more comfortable during their stay. Offsite SEO, on the other hand, is similar to going to your neighbour’s house and telling people to come over.


Significance of On-Page SEO

As a local business owner, you’re probably asking “What does onsite or on-page SEO have to do with my business?” Between the stiff competition and Google’s ever-changing search algorithms, you’d want to make sure that potential customers can easily find you on the Internet.

Onsite SEO has three ultimate goals.

1. To make it easier for both users and search engines to understand what your website is all about;

2. To show that a particular page is relevant to a user’s search query; and

3. To illustrate the usefulness of a webpage/site so it would rank well on search engine results pages or SERPs.

Because most purchases start with an online search, having a good online presence is key to more sales and bigger revenues. As you can see from the three ultimate goals, this is something on-page SEO can help you with.


Key Onsite SEO Elements You Should Pay Attention To

When designing or auditing your website, there are on-page SEO elements you should consider to ensure that your site will get better search rankings.


1. Content

There is a saying amongst SEO experts that content is “king” and for good reason. Search engines, such as Google and Bing, crawl and index your site according to its content and the keywords you are targeting. 

However, take note that simply having content is not enough to land you on the first page of SERPs. It is also important to ensure that your content is relevant to user intent. Otherwise, search engines would devalue your site and give it a poor search ranking.


2. User engagement

Whilst it is crucial to design your website according to what search engines want, it is equally important to consider the people who would use it. Long suspected to be a ranking factor for Google, user engagement can help you determine if visitors are enjoying your site. There are three metrics you can look at to gauge user engagement: pages per session, bounce rate, and click-through rate (CTR).

a. Pages per session

As the name implies, this metric tells you the number of pages a user views before leaving your site. From a navigational perspective, this metric helps you determine how engaging and interactive your site is.

b. Bounce rate

Bounce rate is the percentage of users who leave your site after visiting a single page. It tells you how satisfied users are with your site or landing page. 

Depending on how you look at it, a high bounce rate could either be a good or a bad thing. It could mean that users easily got what they are looking for. It could also indicate that your website isn’t engaging enough, thus, causing users to leave immediately.

c. CTR

CTR tells you the percentage of users who click on a specific link after viewing a page, email, or ad. It also lets you know the number of people who viewed your site on Google and other search engines versus the number of those who actually clicked and visited your site. 

A low click-through rate could mean that your message doesn’t satisfy user intent. It could also be an indication of poorly constructed meta descriptions or title tags.


3. Website structure

Your website needs to have a sound technical framework. Otherwise, all the effort you put into improving your site’s content and user engagement could go be wasted. 

One way to enhance your site’s technical structure is to improve its security, especially if you sell products or services online. You can start by having an HTTPS website. An HTTPS secure website is useful for ensuring the safety and integrity of transactions on your site. Google also uses it as a soft ranking factor. 

Cleaning up your URLs help create a sound website structure, too. Ensure that you don’t have dead links on your website. When a user clicks on a link, they should be directed to a relevant webpage.


4. Mobile-friendliness

Your site’s mobile-friendliness also contributes to your search rankings. Not only does it make your site more user-friendly, but it is also considered a primary Google search ranking factor. With more and more people using smartphones and tablets to access the Internet, you need to ensure that users can access and utilise your site properly regardless of where it is viewed.


Let the Professionals Help

Onsite SEO is essential to having a solid online presence. It is an important part of your digital marketing campaign because it ensures that your website is both user- and search engine-friendly. 

As a business owner, however, you probably have too much on your plate already. As such, to save time and effort whilst ensuring that you’ll get better results, you should consider leaving onsite SEO to the hands of experts. Seek professional SEO assistance so you can focus on what you do best: running your business.

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

How to Increase Your Leads in 10 Days

How to Increase Your Leads in 10 Days

How to Increase Your Leads in 10 Days

Generating leads is an integral part of your online marketing campaign. After all, if you can’t obtain leads, making a conversion is next to impossible. Generating leads, however, is easier said than done. Research shows that for every 100 people who visit your website, generally only one to 5 of them will leave you their contact details, sign up for your mailing list, make an enquiry, or express interest in your product or services. 

For most businesses, a common course of action for generating more leads is to drive more traffic to their respective websites. With more people visiting their site, they will have more chances of generating leads. However, such a strategy is often counter-productive. The reason for this is that it usually takes a lot of time and effort to convince more people to visit one’s website. 

So what should businesses do to generate more leads? 


How to Generate More Leads in Half the Time

Instead of trying to drive more traffic to your site, you should change what’s currently in it to generate more leads. In particular, your website’s layout and message should be optimised so you can successfully double your leads and subsequently your conversions in as little as 10 days. 


Here’s how you can do it:


1. Increase your site’s credibility triggers

Every part of your website should have one goal: to generate a lead or a sale. For this reason, all web pages, including your About Us page, should help increase your credibility. 

You know you’re capable of providing your customers with quality products or services. You’re confident with your ability to meet their needs. However, first-time web visitors do not know this yet. Unless you give them a reason to, they won’t immediately believe that you’re the company they are looking for. 

  • Use customer testimonials

testimonials image

To improve your credibility, you need to understand the benefits of what your business is offering. Then, display these benefits in a way your web visitors can easily understand them. A good example of this is a customer testimonial. 

Customer testimonials and recommendations are perhaps the most effective and credible form of marketing there is. It is because they serve as “social proof” that your business is something that prospective customers can trust and rely on. They show your prospects how you were able to successfully solve the problem of your previous customers. 

To make your customer testimonials more effective, don’t post them on just your testimonials page. As discussed earlier, no part of your website should be wasted. Therefore, place them in every part of your website for maximum exposure. 

  • Add company logos

Company Logo Image

Apart from customer testimonials, another credibility trigger that you can add to your website is the logo of the businesses you have previously worked with. Be sure to include both the big-name enterprises and the not-so-popular businesses. This will show that a lot of businesses trust you, which will put your prospects at ease and make them feel as if they are in good company. 

  • Improve the look of your website

Keep in mind that people have nothing to judge you by when they land on your website for the first time. So if they see an ugly website, it’s very likely that they will leave immediately. Because most people are naturally drawn to beautiful things, it wouldn’t hurt to upgrade the overall look of your website, especially if it’s a bit outdated. 

Not only will it help you make a good first impression, making your site more aesthetically pleasing will help improve the overall outlook people have regarding your business. It will make your business look more legitimate, trustworthy, and capable of providing quality goods or services.


2. Increase the appeal of your lure

When you say “lure,” it means the thing you’re offering when visitors land on your site. To make your lure more appealing, think about the first step in your sales process. Then, consider how you can offer that on your website and package it in a way that’s really appealing to your web visitors. 

For example, let’s say you’re running a law firm. You’re probably already providing people who come to your office with free legal consultations before taking up their case. Why don’t you do the same thing with your web visitors? Consider offering free online consultations so web visitors would be more inclined to leave you their contact details. 

What if instead of services, you’re offering certain products? If you sell items online, a good way to improve the appeal of your lure is to replicate the feeling of shopping in a physical store. Provide as much information as you can about the products you’re offering and be clear about their benefits. Make sure to do this for every item you sell. Whilst it may be time-consuming, this will help increase the perceived value of the products you’re selling, making them more appealing to your target customers. 


3. Address any objections your customers may have about contacting you

contact us page

Most people are scared of getting in contact with businesses, particularly the younger generation. Unless they need to, they won’t pick up the phone and talk to someone. This is primarily the reason why asking web visitors to contact you is an ineffective way to generate more leads. If you want to get more leads, you have to assure your prospects that you’re a good fit first before you can ask them to talk and commit with you. 

Provide all the necessary information about your business on your website, including the base of your operations, the products/services you’re offering, and the areas you serve. This way, web visitors will know immediately if you’re the one they are looking for. Also, consider offering a free, no-obligation quote so your prospects won’t be pressured or feel trapped to immediately enlist your services when they finally decide to contact you. 


4. Tell your visitors exactly what they need to do on your website

Whether it’s to sign up for your mailing list, request a free quote, or buy a product, you should make it obvious and easy for people to do what they are supposed to do on your website. Make your call-to-action button conspicuous and noticeable if you want to generate more leads and conversions. 

Studies show that fewer than 2% of clicks occur in the footer area. This is why you should never place your call to action at the bottom of the page. Instead, you should place it above the fold so web visitors won’t have to scroll down to see it. Also, make sure that your call to action is repeated throughout the page so you can cater to the people who might need a bit more information before they are ready to commit. 


Final Thoughts

Having the ability to generate more leads is vital to the success of not just your digital marketing campaign, but also your business. This is why instead of trying to attract more web traffic, you should make the necessary adjustments to your website if you want to obtain more leads. Not only is it faster but tweaking your website is also more efficient and effective. 

Do you need help improving the overall look and functionality of your website so you can generate more leads? We’re happy to assist you! Contact us at Springhill Marketing today and let’s discuss the lead generation solutions you require.

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

How Small Businesses in Northamptonshire Can Create ‘Localised’ Content

How Small Businesses in Northamptonshire Can Create ‘Localised’ Content

How Small Businesses in Northamptonshire Can Create ‘Localised’ Content

Contrary to popular belief, small business owners like you don’t need a massive marketing budget to drive brand awareness and attract the attention of your target customers. What’s important is that you know how to use the resources available to you to successfully generate customer interest and enquiries. 

Because customers are constantly looking for the best products and services near them, you have to ensure that they can easily find you when they are looking. Local SEO, or search engine optimisation, can help you with that. 


What is Local SEO and Why is it Important?

Local SEO focuses on optimising a website to ensure that it will appear on local search results. It is a branch of SEO designed for small to medium-sized businesses that target customers in a specific area or region, rather than those found all over the country. 

Small businesses in Northamptonshire should make local SEO a part of their online marketing strategy because of many reasons. But perhaps the most important reason is that optimising for local search can help increase your chance of making a sale. According to research, 50% of people who did a local search ended up visiting a store and 18% of local mobile searches lead to a sale within 24 hours.


Content Designed for Local SEO

There are different strategies you can use to optimise your business website for local search. They include on-page optimisation, link building, and content creation. Today, we’re going to focus on content creation and talk about the types of content that speak well to a local audience. When done properly, creating these types of content can help your site rank well on local search results.


1. Location-specific landing pages

It is much easier to rank in local search engine result pages (SERPs) when you have web pages dedicated to specific locations. Whilst you can rank for local keywords without a location-specific landing page or webpage, it could take some time, which is something you do not want because you could miss a lot of money-making opportunities. 

If you serve multiple locations within Northamptonshire, you might be tempted to build separate websites for each location. This could be overwhelming for a small business like you as it is not easy to create and maintain multiple websites. Plus, from an SEO perspective, it could reduce your authority so it is better to stick to the “one page per location” strategy. 


2. Regional landing page

If building location-specific web or landing pages may seem too much for you, consider starting with a region-specific page instead. For example, let’s say you own a plumbing company that serves customers in Northampton, Wellingborough, Towcester, and Rushden. Instead of building four landing pages to accommodate each of these locations, you can simply build one for Northamptonshire. With this, you have only one landing page to build, track, and maintain. Just make sure to mention in your landing page the areas that you serve to avoid confusion amongst your customers. 


3. FAQs


Pages containing FAQs, or frequently asked questions, also provide excellent opportunities to rank on local searches. One reason for this is that they offer answers to the common questions asked by customers. This particular characteristic helps your site rank for long-tail keywords. Plus, they optimise your site for voice searches, which are getting popular these days when it comes to finding local businesses. A BrightLocal study shows that, over the last 12 months, 58% of consumers have used voice search to find local businesses online.


4. Location-specific specials

These days, it is rare to find someone who doesn’t like getting discounts or special offers. Therefore, if you have extra funds, you should consider offering special deals that are specific to customers in a particular location. This should help you gain their attention. 

For example, let’s say you want to attract more potential customers from Northampton. By offering a discount exclusively for people living in that area, you can make them feel special, which can help you convince them to check out your business. 


5. Content which promotes local events

Apart from giving special discounts, a great way to generate customer interest is to host a special event. A special event, such as a limited sale or a charity run, is a great marketing strategy in itself. When paired with content marketing, it becomes even more powerful. Just make sure to write about it on your website and social media pages so you can spread the word and drive awareness. 

If organising a local event is too much for you because you neither have the time nor the budget, you should consider partnering with or joining a local event instead. For example, if you’re in the business of selling food, you can team up with organisers of food bazaars and food festivals around Northamptonshire.


6. Blogs

Blog image


Because Google loves fresh content, having an active blog is a great way to rank well on local search. Aside from allowing you to engage your audience, maintaining a blog is a great way to keep your site fresh and SEO-friendly. If you’re not sure what to write, here are a few ideas to help you get started: 

  • Product or service announcement
  • Location announcement
  • Interviews and testimonials
  • Industry news
  • Interesting stories relating to your niche/business

7. “Best of” guides

“Best of” guides make for great localised content because they give your readers what they like the most about a particular topic. Plus, it allows you to promote not only your business but the local community, as well. 

For example, if you own a coffee shop, you can make a list of the most popular coffee flavours in the country. Or if you own a bed and breakfast or an inn in Northamptonshire, you can list all the best places visitors can go to when they are in the area. 



Creating content with a local flavour is an effective way to optimise for local SEO. Apart from that, it also allows you to attract local customers and give them something they are very familiar with. By creating quality content made especially for the local audience, you won’t need a huge marketing budget to promote your brand and boost your earnings. 

At Springhill Marketing, we can optimise your website for local search engines. Contact us today to obtain SEO solutions that works.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.