SEO Score
From
%
To now
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Your Business, Needs and Goals
Website address:
- cawleys.co.uk
Aims / pains:
- Utilise a winning SEO strategy
- Consistent flow of qualified enquiries
- Become local market leaders on Google
- Reduce broker costs
- Have a retained resource maintaining the website’s SEO
Marketing objectives
- Increase website enquiries
- Increase marketing list
Offering
- Total Waste Management for business large and small:
- Total Waste Management
- General Waste
- Recycling
- Hazardous Waste
- Confidential Waste
- Single Stream
- Lithium Batteries
- Recycling Rebates
- Skip Hire
- Construction Waste
- Van Clearance
- Compaction and Baling Equipment
- Waste Container
Target Audience/s
- Any business large or small who produces waste:
- Small Businesses
- Corporate Services
- Retail
- Hospitality
- Education
- Manufacturing
- Healthcare
- Automotive
- Warehousing and Logistics
- Facilities Management
- Offices
- Events
Competition
- High competition
Target Location/s
- Phase 1:
- Luton
- Bedfordshire
- Milton Keynes
- Buckinghamshire
- Northampton
- Northamptonshire
- Wellingborough
- Phase 2:
- Hertfordshire
- Kettering
- Corby
- Aylesbury
- High Wycombe
- Enfield
- Harrow
- Watford
- St Albans
- Hatfield
- Welwyn Garden City
- Phase 3:
- UK
SEO Score Summary
This report was manually produced by one of our SEO experts, an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.
- Google Reach 45%
- Onsite SEO 92%
- Offsite SEO 13%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects searching for your offering online.
This data is based on your market-specific keywords and your website’s performance in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 50%
The following keywords / phrases are specific to your business offering; if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Share Of Voice – Local
Luton – Business & Commercial Waste
Bedfordshire – Business & Commercial Waste
Milton Keynes – Business & Commercial Waste
Buckinghamshire – Business & Commercial Waste
Northampton – Business & Commercial Waste
Wellingborough – Business & Commercial Waste
Hertfordshire – Business & Commercial Waste
Kettering – Business & Commercial Waste
Corby – Business & Commercial Waste
Aylesbury – Business & Commercial Waste
High Wycombe – Business & Commercial Waste
Enfield – Business & Commercial Waste
Harrow – Business & Commercial Waste
Watford – Business & Commercial Waste
St Albans – Business & Commercial Waste
Hatfield – Business & Commercial Waste
Welwyn Garden City – Business & Commercial Waste
Top UK Ranks – Mixed Services
- Traffic Share Score 40%
The following results show which websites gain the most traffic from people searching for your target keywords on Google.
Your Traffic Share = 12%
SEO Competitors
Many may not be direct business competitors; they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.
| Traffic Share | |
| businesswaste.co.uk | 22% |
| gov.uk | 16% |
| veolia.co.uk | 15% |
| cawleys.co.uk | 12% |
| biffa.co.uk | 10% |
| westnorthants.gov.uk | 7% |
| wastemanaged.co.uk | 6% |
| buckinghamshire.gov.uk | 5% |
| hertfordshire.gov.uk | 4% |
| bedford.gov.uk | 4% |
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is about getting your website perfect in the eyes of Google.
It’s not just about content and including keywords in your copy and metadata; onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, and the list continues. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Content SEO Ranking Factors
Fully Optimised Target Keyword Landing Pages
Sufficient topically relevant supporting content
No Duplication/Plagiarism
Optimised Internal Linking
Technical SEO Ranking Factors
Non Google Friendly URLs
Links to Missing Pages (404s)
Links to Redirected Pages (301s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Low word count
Missing Alt Tag Text
Hreflang Errors
WWW Canonicalisation
XML Sitemap
Robots.txt In Use
User Experience & Conversion Optimisation
Homepage Loads Under 5s
Mobile Responsive
HTTPS Secure
Telephone Number On All Key Pages
Contact Forms on Key Pages
Email Address on Key Pages
Live Chat on Key Pages
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors; however, the most important by far are backlinks.
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high-value backlinks from many different websites will usually rank higher than an otherwise similar website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most crucial ranking factors. Google only ignores links from irrelevant, low-quality pages and websites that bring no value to internet users.
%
Your Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| cawleys.co.uk | 30% | 167 | 6200 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| businesswaste.co.uk | 65% | 2100 | 6900 |
| gov.uk | 81% | 10100 | 997000 |
| veolia.co.uk | 71% | 2800 | 84500 |
| cawleys.co.uk | 30% | 167 | 6200 |
| biffa.co.uk | 66% | 1700 | 44900 |
| westnorthants.gov.uk | 68% | 2700 | 438000 |
| wastemanaged.co.uk | 46% | 692 | 1800 |
| buckinghamshire.gov.uk | 74% | 3900 | 1.2M |
| hertfordshire.gov.uk | 75% | 4000 | 735000 |
| bedford.gov.uk | 71% | 2500 | 160000 |
So, what can we do to help turn things around?
Our formula for success can be broken down into 5 key areas:
- We gain a high-level insight into your business / target market and then leverage it to maximise ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high-quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success, SEO requires consistently improving the ranking factors that matter most to Google and search engines.
- We provide a 100% done-for-you service; this is vital because it allows us to guarantee results knowing, nothing can get in our way.
Recent SEO activities
As part of our ongoing SEO efforts, we have implemented a range of strategies designed to enhance online visibility, improve search engine rankings, and drive targeted traffic. Below is a summary of the key activities we’ve undertaken to support these goals.
Keyword research/mapping
New website SEO migration
Analytics/conversion tracking
Website speed optimisation
Sitewide metadata optimisation
Fix broken internal links
Image ALT tags
XML sitemaps
Index management
Robots.txt optimisation
Google Business Profile optimisation
18 x location landing pages
8 x service landing pages
Schema markup
Helpful content/blogs
Homepage optimisation
Conversion optimisation
Local citations
Backlink building - outreach
Current SEO priorities
Each SEO project is individual, and it must be treated that way.
There are well over 250 SEO ranking factors, and we work with them all, but we’ll prioritise those that will provide your site with the most significant rank improvements; here’s a short starting list.
Updated strategy
We will evolve Cawleys SEO strategy continually. With the recent acquisition, we are looking to update our strategy to meet the updated needs and goals of the business moving forward.
Sector - landing page production / optimisation
Google aims to place only the best content at the top of its results pages. We must produce perfectly formed pages for the keywords we want to rank for.
EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness
More than high-quality content and online authority are needed for Google to choose your pages to rank. You’ll also need to prove that your website and, most notably, its authors have the appropriate experience and expertise.
SERP Features
SERP features are any result on Google that’s not a traditional organic result. The most common SERP Features are:
- Knowledge cards
- Knowledge panels
- Top stories
- Related questions
- Featured snippets
SEO supporting content / blogs
We’ll utilise high-quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
Authority / backlink building
- High-quality ‘white hat’ backlink building will be essential; our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts, and niche edits as these are by far the most powerful; we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- client portal
Chris
Strategy
Laura
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Benjie
Content
Dhang
Content
Juphet
SEO
Maria
SEO
Mark
SEO
Dave
SEO
Wendy
Outreach
Carlo
Outreach
Average results we achieve in Less Than 5 Months
%
Increase in Enquiries / Sales
Google Ranking Increase
%
Improvement in Organic Traffic
%
Increase in Conversion Rate
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)
Overview
MEVA are a global manufacturer of sustainable, efficient and more safe concrete formwork products. Although MEVA was recognised as a worldwide leader in their market, their search exposure on Google was low.
Approach
Before our start, the client had moved from having separate websites for each major territory to having a single global website. During the process, they had lost a significant amount of valuable organic presence, which needed building back up.
Over time our team worked on all SEO factors; however, our initial focus was on fixing past domain migration issues, producing targeted landing pages, and improving topical relevance and domain authority.
Results
400%
Increase in keywords ranked 1-5.
2369
Rank position improvements.
1st
Market share on Google has grown hugely and is now 1st
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.
Overview
Over the course of two years, we’ve been working with Eglo, a prominent lighting manufacturer. We’ve enhanced their digital footprint, resulting in increased enquiries and acquisitions. Our approach was centred around manufacturer related keywords, which has solidified Eglo’s authority and streamlined their acquisition costs.
Approach
Our strategy was guided by strategic keyword targeting. We meticulously fine-tuned on-page content, metadata, and backlinks to secure prominent positions. Simultaneously, we honed our campaigns, landing pages, and targeting techniques, reducing costs while significantly boosting conversion rates.
Results
Eglo’s industry authority has grown significantly as we have dominated six crucial keywords. This positioned them as a frontrunner in their sector. By emerging as a leader in these searches, Eglo’s market presence was further strengthened. Additionally, the substantial growth in organic traffic served as a tangible validation of Eglo’s industry leadership and growing digital influence.
Expertise
As Google and Bing partners, we are proven and qualified Google Experts; each year, we re-qualify by keeping up to date with the latest advanced techniques, and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work tirelessly for our clients and are proud of the results we achieve and the recognition gained from organisations such as the following.
