Elavon – www.elavon.co.uk
03 – Feb – 2018
Elavon is a Financial Service Company based in Hertfordshire specialising in merchant services across the UK.
To aid their continued growth Elavon needs to increase the Enquiries and Leads they receive from their website.
- Increase Enquiries / Leads
- Increase marketing list
- AirlinesHospitality / Travel & Entertainment
- Public Sector / Education
- Highly competitive
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Those searching on Google already have the intent to find your roles or services.
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Your adverts go live quickly and start delivering results immediately.
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
- merchant services
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
accept business payments
contactless payment solutions
accept apple pay
take apple pay
accept credit cards
accept debit cards
accept payments over the phone
accept payments online
accept online payments
accept online payments uk
ecommerce payment solutions
ecommerce payment processing
ipad payment systems
tablet payment system
tablet payment solutions
mobile payment solutions
mobile payment gateway
card payment solutions
international card processing
integrated payment system
integrated payment terminal
payment solution provider
payment service provider
payment processing solutions
in-store payment solutions
online payment solutions
merchant service provider list
merchant account provider
uk merchant services
merchant service provider
which merchant service provider
top merchant service provider
best merchant service provider
payment solution for merchants
end to end payment processing
end to end payment process
card payment terminals
portable card machines
mobile card machines
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people who are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
We use keywords to trigger your ads to be shown to people who are visiting or have visited websites with content that’s contextually relevant to those keywords.
We create placement campaigns which only serve your adverts to specific predefined websites, web-pages, apps, or individual ad units.
We can choose to display our ads alongside the top content topics being consumed across the Display Network. When you associate your brand with the right content, you can connect with the specific audience who consume that content.
Reconnect with the 95%+ of website visitors that leave without contacting you!
Prospects rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
Elavon’s – Approach and Quick Wins
- [Full review of past Pay-Per-Click campaigns]
- [Full target market and search term research]
- [Analyse your website and provide conversion improvement recommendations]
- [Campaign specific landing pages – [Advise on the creation / Write and build using your CMS]]
- [Define conversion goals, configure in Google Analytics and install tracking code on your website]
- [Gradual campaign rollout]
- [Remarketing Adverts – write, design and implement]
Below we have advised on what a minimum and recommended budget would be for your situation.
| Total |
/Month(£[xxx] Click Spend £[xxx] Management Fee)
/Month(£[xxx] Click Spend £[xxx] Management Fee)
|Setup Fee One-off||£[xx]||£[xx]|
|[Applications / Enquiries] /Month|
(Est. based on avg.
% and target %
|[xx – xx]||[xx – xx]|
Average results we achieve in Less Than 3 Months
Increase in Enquiries / Sales
Increase in Google Visibility and Traffic
Increase in Marketing List Signup Rate