eyejust.com
Google is teeming with huge opportunities for businesses, is yours missing out?

Google Ads Proposal

13 – Sep – 2018

1

Your Business, Needs and Goals
Website address:

  • eyejust.com

Marketing objectives

  • Sales
  • Increase marketing list

Target Industry/s

  • Consumer technology

Competition

  • Highly competitive

Target Location/s

  • USA

2

Why Google Paid Advertising Works
I Thought No One Clicked On Ads?
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!

Intent
Those searching on Google already have the intent to find your roles or services.

Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.

Direct Relationships
Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).

Instant ROI
Your adverts go live quickly and start delivering results immediately.

Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.

It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.

3

Google Searches
Google searches made each month by prospects searching for your specific offering.
Industry/s / Role/s:
  • Consumer technology
Location/s:
  • USA
Search Engine/s:
  • Google.com
Service Searches Per Month

$0.75

Average Cost Per Click

$2,000+

Recommended minimum monthly click budget

4

Retargeting

Reconnect with the 95%+ of website visitors that leave without contacting you!

Prospects rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.

Retargeting adverts can be shown across all major online platforms including Google search pages, most Social platforms as well as millions of third party websites.

Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.

Advert messaging and design

We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.

5

Continued Improvements
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.

 

  • Research to identify new advertising opportunities and markets
  • Keyword analysis and optimisation
  • Click through rate and quality score optimisation
  • Cost Per Click monitoring to help you receive the cheapest possible price
  • Advert content performance optimisation and split testing
  • Advert design developments (if applicable)
  • Daily budget management including impression, share and lost budget
  • Google Analytics and conversion tracking analysis
  • Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.

6

EyeJust’s – Approach and Quick Wins

Below are our suggestions on how to kick-off your campaign to maximise the initial results.

 

  • Full target market and search term research
  • Analyse your website and provide conversion improvement recommendations
  • Define conversion goals, configure in Google Analytics and install tracking code on your website
  • Gradual campaign roll-out
  • Remarketing Adverts – write, design and implement

Springhill Marketing is proud to be…