Facebook Advertising – Timeline

INITIAL PROJECT SET UP – (5-10 working days)

Kick off

• You are assigned a dedicated project manager and receive a project kick off email.
• We share project information and you provide review / feedback / approve.
• You provide requested branding and marketing assets.
• You provide us with access to key systems / platforms
  • Facebook Ad Manager
  • Google Analytics
  • Your Website / landing page system
• We advise you on how to add your payment details within Facebook Ad Manager.

Website / landing page preparation

• We advise you on any required website and content improvements.
• We defined and create Google Analytics Goals.
• We install website analytics and conversion tracking codes.
• When required we work together to produce campaign specific landing pages.

Facebook advert design

• We perform industry / sector / offering visual research.
• We write and develop advert messaging.
• We designed your adverts for you to review / feedback / approve.
• We layout all advert sizes and content variations.

Initial campaign research, building and creation

• We perform in-depth target audience research and build audience groups to target
• Initial campaign/s, Ad set/s, advert/s built.
• We place your campaigns live.

OPTIMISATION – (monthly)

To become most cost effective, Pay Per Click campaigns require constant testing, monitoring and attention. Our objective is to show a steady improvement in quality, quantity and ROI.

• Research to identify new advertising opportunities
• Audience analysis and optimisation
• Click through rate and quality score optimisation
• Cost Per Click monitoring to help you receive the cheapest possible price
• Advert content performance optimisation and A/B split testing
• Visual advert design optimisation and A/B split testing
• New visual advert design
• Budget management including impression, share and lost budget
• Google analytics and conversion tracking analysis
• We produce monthly reports detailing all KPIs and essential data.