Facebook Advertising – Timeline

The following represents a standard roll-out timeline for Facebook Advertising. Depending on your individual situation, your timings may differ.

INITIAL PROJECT SET UP – (5-10 working days)

Kick off

  • You are assigned a dedicated project manager and receive a project kick off email.
  • We share project information and you provide review / feedback / approve.
  • You provide requested branding and marketing assets.
  • You provide us with access to key systems / platforms
    • Facebook Ad Manager
    • Google Analytics
    • Your Website / landing page system
  • We advise you on how to add your payment details within Facebook Ad Manager.

Website / landing page preparation

  • We advise you on any required website and content improvements.
  • We defined and create Google Analytics Goals.
  • We install website analytics and conversion tracking codes.
  • When required we work together to produce campaign specific landing pages.

Facebook advert design

  • We perform industry / sector / offering visual research.
  • We write and develop advert messaging.
  • We designed your adverts for you to review / feedback / approve.
  • We layout all advert sizes and content variations.

Initial campaign research, building and creation

  • We perform in-depth target audience research and build audience groups to target
  • Initial campaign/s, Ad set/s, advert/s built.
  • We place your campaigns live.

OPTIMISATION – (monthly)

To become most cost effective, Pay Per Click campaigns require constant testing, monitoring and attention. Our objective is to show a steady improvement in quality, quantity and ROI.

  • Research to identify new advertising opportunities
  • Audience analysis and optimisation
  • Click through rate and quality score optimisation
  • Cost Per Click monitoring to help you receive the cheapest possible price
  • Advert content performance optimisation and A/B split testing
  • Visual advert design optimisation and A/B split testing
  • New visual advert design
  • Budget management including impression, share and lost budget
  • Google analytics and conversion tracking analysis
  • We produce monthly reports detailing all KPIs and essential data.
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