Multi Market UCITS
Google is teeming with huge opportunities for businesses, is yours missing out?
Google Adwords Audit
3rd – April – 2018
1
Your Business, Needs and Goals

To aid their continued growth Multi Market UCITS needs to drive hot prospects who are searching for ISA solutions to their website where they can learn about the offering and enquire / apply.

Website address:

  • TBC

Marketing objectives

  • Enquiries / Leads / Applications
  • Increase marketing list
Target Audience

  • Standard Personal Investors

Competition

  • Highly competitive
Target Location/s

  • UK

Budget

  • Small trial monthly investment followed by up to £30K per month
2
Why Google Paid Advertising Works
I Thought No One Clicked On Ads?
Paid ads receive 20%+ of all clicks. With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!

Intent
Those searching on Google already have the intent to find your roles or services.

Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.

Direct Relationships
Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).

Instant ROI
Your adverts go live quickly and start delivering results immediately.

Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.

It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.

3
Google Searches
Google searches made each month by prospects searching for your specific offering.

 

 

Industry/s / Role/s:
  • Standard Personal Investors
Location/s:
  • UK
Search Engine/s:
  • Google.co.uk
400,000 – 550,000
Service Searches Per Month
£6.00
Average Cost Per Click
£3K  –  £40K
Recommended monthly click budget
Google Search Term Sample
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
barclays isa
best fixed isa
best fixed isas 2018
best isa
best isa accounts
best isa deals
best isa rates
best isa rates for over 60s
best isas
best savings account
best share isa
change isa
compare isa rates
compare isas
compare top 10 uk isas
fixed income investment opportunities
fixed income isa
flexible isa
halifax fixed rate isa
halifax isa
halifax isa rates
highest isa rates
how do i transfer an isa
how much can you put in an isa
how to choose an isa
how to switch isa
how to switch my isa
how to transfer an isa
hsbc isa
investment isa
isa account
isa allowance
isa bank
isa bank account
isa calculator
isa comparison
isa interest rates
isa limit
isa limits
isa online
isa providers
isa rates
isa rules
isa savings
isa savings account
isa transfer
isa uk
isas
leeds building society isa
lloyds isa
martin lewis isa
move isa provider
nationwide fixed rate isa
nationwide isa
nationwide isa rates
natwest isa
new isa
santander fixed rate isa
santander isa
share isa
share isa comparison
share isas
stock isa
stocks and shares isa
switch isa
switch my isa
switching my isa
tax free isa
top cash isa
top isa rates
uk top isa
what is an isa
what is an isa account
what is an isa savings account
whats an isa
which isa
which stocks and shares isa
yorkshire bank isa
4
Google Display Network
The Google Display Network is a collection of third party websites and apps that accept Google AdWords ads. The Google Display Network allows us to target very specific groups of people by only triggering our adverts when they are consuming content that relates to our offering.
  • Create all types of ads – text, image, interactive and video ads.
  • Place those ads on websites that are relevant to what you’re selling.
  • Show those ads to the people who are likely to be most interested.
  • Manage and track your budget, campaigns and results as you go.

Keyword Targeting

We use keywords to trigger your ads to be shown to people who are visiting or have visited websites with content that’s contextually relevant to those keywords.

Placement Targeting

We create placement campaigns which only serve your adverts to specific predefined websites, web-pages, apps, or individual ad units.

Topic Targeting

We can choose to display our ads alongside the top content topics being consumed across the Display Network. When you associate your brand with the right content, you can connect with the specific audience who consume that content.

5
Retargeting

Reconnect with the 95%+ of website visitors that leave without contacting you!

 

Prospects rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.

Retargeting adverts can be shown across all major online platforms including Google search pages, most Social platforms as well as millions of third party websites. Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.

Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.

6
Continued Improvements
To become more cost effective, Pay Per Click campaigns require constant monitoring and attention. Our objective is to provide a steady improvement in quality, quantity and value.

 

  • Research to identify new advertising opportunities and markets
  • Keyword analysis and optimisation
  • Click through rate and quality score optimisation
  • Cost Per Click monitoring to help you receive the cheapest possible price
  • Advert content performance optimisation and split testing
  • Advert design developments (if applicable)
  • Daily budget management including impression, share and lost budget
  • Google Analytics and conversion tracking analysis
  • Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
7
Multi Market UCITS’s – Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.

 

  • Full target market and search term research
  • Analyse your website and provide conversion improvement recommendations
  • Campaign specific landing pages – Write and build using your CMS
  • Define conversion goals, configure in Google Analytics and install tracking code on your website
  • Gradual campaign roll-out
  • Remarketing Adverts – write, design and implement
8
Budget / Result Projections
Generally speaking your budget needs to be a reflection of two major factors, how competitive your target market is, and the exposure you require.

If you choose a budget that’s too small, you will not gain enough website visits to deliver the volume of applications / enquiries required to produce a reasonable ROI.

Below we have advised on what a minimum and recommended budget would be for your situation.

>>> Scroll To See Full Table >>>
Total Investment /Month

£3,600

/Month

(£3K Click Spend £600 Management Fee)

£5,900

/Month

(£5K Click Spend £900 Management Fee)

£11,650

/Month

(£10K Click Spend £1,650 Management Fee)

£23,000

/Month

(£20K Click Spend £3K Management Fee)

£34,500

/Month

(£30K Click Spend £4,500 Management Fee)

Setup Fee One-off£900£1,150£1,775£3,000£4,500
Impression Share /MonthLowLowMediumHighHigh
Clicks /Month5008341,6673,3335,000

Applications / Enquiries

/Month (Est. based on avg. 2% and target 8% conversion rate)

10 – 4017 – 6733 – 13467 – 267100 – 400

Cost Per Application / Enquiry

£90 – £360£88 – £347£87 – £352£86 – £343£86 – £345
>>> Scroll To See Full Table >>>
Flexible Fee Structure
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
Monthly Click Budget
(paid directly to the advertising platforms)
Initial Setup Fee (One off)Monthly Management Fee
Up to £1,000£600£300
£1,001 to £1,500£700£400
£1,501 to £2,000£800£475
£2,001 to £3,000£900£600
£3,001 to £4,000£1,025£750
£4,001 to £5,000£1,150£900
£5,001 to £6,000£1,275£1,050
6,001 to £7,000£1,400£1,200
£7,001 to £8,000£1,525£1,350
£8,001 to £9,000£1,650£1,500
£9,001 to £10,000£1,775£1,650
£10,001+15% of click budget15% of click budget

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