Google My Business Optimisation: Effective Ways to Optimise Your GMB Listing in 2022
Claiming at least 90% of the global search engine market, Google is no doubt the ultimate search referrer. Whether you’re looking to increase your foot or web traffic in 2022, the search giant can help you achieve your marketing and business goals as long as you use the right strategies. These strategies include Google My Business optimisation. Optimising your GMB listing will make it easier for your prospects to find you online or offline.
Why Optimise Your GMB Listing
If your business caters to local customers, having a highly optimised GMB page (now known as Google Business Profile) is a must. It enables you to provide much-needed information about your business, including your location, products/services, and contact details. It even allows you to upload photos to help potential customers get to know you better.
Besides helping you build brand awareness, an optimised GMB page can help you stay highly visible across Google services. The details you post on your profile may appear on Google Search, Maps, and Shopping. This gives your local SEO campaign a definite advantage, especially with the growing number of consumers who find local businesses via online searches.
How to Optimise Your GMB Profile
Potential customers are almost three times more likely to see your business as reputable if you have a complete GMB page. Also, they are 70% more likely to visit and 50% more likely to buy from you.
Therefore, simply claiming your GMB listing is not enough. You should optimise it and provide the necessary information to ensure your page will show up for relevant local searches. Here’s how you can optimise your GMB profile to attract more potential clients in 2022.
1. Ensure your NAP info is correct and consistent
As a business owner, one of the biggest mistakes you can make with GMB is having incorrect and/or inconsistent NAP (name, address, phone number) info. It deters potential customers from contacting you and possibly purchasing your goods or services. It also gives the impression that you’re unprofessional and unreliable.
Therefore, update your NAP details when needed. Also, be sure to:
- List your business name correctly and ensure it matches the one listed on your physical location.
- Review your address to ensure no key details, such as unit number or building name, are missing.
- Verify the accuracy of your phone numbers.
- Check if all the details are consistent with those listed on your website and online directories.
2. Provide a business description and category
Don’t forget to choose the most suitable category and add a brief description of your business. It may include some useful and interesting information about your business, such as the story behind its founding, your values and product/service offerings. Also, you should mention the locations you serve as this would tell Google to rank your business for relevant search terms in those areas.
3. List your products or services
List your product or services on your GMB page to let your prospects know how you can help them. For best results, you should upload pictures, especially if you’re selling specific products online.
Select the appropriate category and provide the name and description of your goods or services. Most importantly, don’t forget to incorporate keywords into the product/service name and description for improved relevancy and online visibility.
4. Encourage your clients to review your business
Nothing is more credible than satisfied customers speaking positively about your business. Therefore, you should always encourage customers to say a word or two about your products/services. Not only will this contribute to your local SEO, but it can also help build trust amongst your prospects.
Responding to customer reviews and testimonials, whether positive or negative, is also an integral aspect of Google My Business optimisation. It shows that you genuinely care about your clients even after their business with you is done. Therefore, you should respond as soon as possible whenever someone leaves a review on your GMB page. If it’s a negative review, you should address the issue immediately and offer ways to improve your customer’s experience.
5. Take advantage of the Special Attributes feature
Making the most of GMB’s Special Attributes feature is an excellent way to set your business apart from the competition. For instance, if your store is LGBTQ-friendly or if you offer gender-neutral restrooms, make sure you choose and indicate the applicable attributes, which you can find under the “Info” tab.
6. Provide Covid-related info/requirements
With the widespread impact of Covid-19, providing related information or requirements on your GMB profile can significantly help your customers. Under the “Info” tab, scroll down to “attributes” and list all the vital information about mask requirements, temperature checks, and appointments.
Make sure to update them when necessary to reflect changes made by your local council to Covid-19-related rules and regulations.
Complete Your GMB Profile Now
Having a complete and optimised GMB page can go a long way towards having an effective and profitable local SEO campaign. Therefore, after claiming and verifying your GMB listing, see that you optimise and provide all the necessary details to make it easier for your prospects to find you and purchase your goods or services.
At Springhill Marketing, our SEO and Google Ads specialists are always ready to provide you with expert online marketing solutions. Please contact our team if you need help creating a highly optimised GMB profile.
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