21 – February – 2022
Your SEO Score Is…
%
An SEO score under 50% is below average and generally well behind those leading the market online.
As a result your website will be receiving only a small amount of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.
Website address:
- hendersonconnellan.co.uk
Aims / pains:
- Stop wasting time on low quality SEO
- Be seen as market leaders in each target location
- Increase appointments
Marketing objectives
- Increase website visibility online
- Increase website traffic
- Increase enquiries
Offering
- Estate agent (buying and renting)
Target Audience/s
- Home sellers / buyers
- Home landlords / renters
Target Location/s
- Kettering
- Market Harborough
- Corby
- Wellingborough
Competition
- Highly competitive
SEO Score Summary
This report was manually produced by one of our SEO experts, yes an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.
Domain:
hendersonconnellan.co.uk
Domain Age:
22 Years
Target Location/s:
Kettering
Market Harborough
Corby
Wellingborough
Target Search Engine/s:
Google.co.uk
- Google Reach 40%
- Onsite SEO 44%
- Offsite SEO 0%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects who are searching for your offering online.
This data is based on your market specific keywords and how well your website performs in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 70%
The following 10 keywords / phrases are specific to your business offering, if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Keywords Researched
Your top 10 target keywords and current ranks
| Map | Organic | |
| estate agents wellingborough | Not shown | Not in top 100 |
| corby estate agents | 3 | 6 |
| estate agents kettering | Not shown | 5 |
| estate agents market harborough | 3 | 20 |
| wellingborough estate agents | Not shown | Not in top 100 |
| kettering estate agents | Not shown | 2 |
| market harborough estate agents | 3 | 19 |
| estate agents in market harborough | 3 | 20 |
| estate agents in kettering | Not shown | 6 |
| estate agents corby | 2 | 7 |
Medium
Keyword Difficulty Avg.
- Traffic Share Score 10%
The following results show which websites are gaining the most traffic from people searching for your target keywords on Google.
Your Traffic Share = 2%
SEO Competitors
Many may not be direct business competitors, they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.
| Traffic Share | |
| richardjames.net | 12% |
| williamhbrown.co.uk | 11% |
| howeresidential.co.uk | 7% |
| naylorsestateagents.com | 6% |
| your-move.co.uk | 5% |
| connells.co.uk | 5% |
| harwoodsproperty.co.uk | 3% |
| andrewgranger.co.uk | 3% |
| struttandparker.com | 3% |
| chrisgeorgetheestateagent.co.uk | 3% |
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is all about getting your website perfect in the eyes of Google.
It’s not just about content and including keywords in your copy and metadata, onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, the list goes on. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Content & Technical SEO Ranking Factors
Target Keyword Landing Pages
Non Google Friendly URLs
Links to Missing Pages (404s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
WWW Canonicalisation
XML Sitemap
Robots.txt In Use
User Experience & Conversion Optimisation
Page Load Under 5s
Mobile Responsive
HTTPS Secure
Telephone Number On All Key Pages
Contact Forms on Key Pages
Email Address on Key Pages
Live Chat on Key Pages
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors, however the most important by far are backlinks.
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high value backlinks coming from many different websites will usually rank higher than an otherwise equal website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most important ranking factors. Google only ignores links from irrelevant, low quality pages and websites that brings no value to internet users.
%
Your Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| hendersonconnellan.co.uk | 11% | 71 | 777 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| richardjames.net | 17% | 115 | 784 |
| williamhbrown.co.uk | 47% | 620 | 87200 |
| howeresidential.co.uk | 8% | 58 | 474 |
| naylorsestateagents.com | 7% | 25 | 270 |
| your-move.co.uk | 62% | 2300 | 66300 |
| connells.co.uk | 54% | 1100 | 66400 |
| harwoodsproperty.co.uk | 3.3% | 63 | 2900 |
| andrewgranger.co.uk | 18% | 129 | 1600 |
| struttandparker.com | 68% | 3300 | 49500 |
| chrisgeorgetheestateagent.co.uk | 4% | 83 | 838 |
Note: These are the top 10 and you are positioned 17
So, what can we do to help turn things around?
Our formula for success can be broken-down into 5 key areas:
- We gain a high-level insight into your business / target market and then leverage it to maximise on ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success SEO requires a consistent improvement of the ranking factors that matter most to Google and search engines.
- We provide a 100% done for you service, this is vital because it allows us to confidently guarantee results knowing nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it’s essential it’s treated that way.
There’s well over 250 SEO ranking factors and we work with them all, but we’ll prioritise those that will provided your specific site with the most significant rank improvements, here’s a short starting list.
Strategy
This website is not taking advantage of the huge opportunities that Organic traffic provides.
It’s not possible to get SEO right by just following a handful of SEO basics. To fully maximise on this opportunity it will require a bespoke strategic approach that covers all of the 250+ SEO ranking factors.
Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements and they must all work towards improving the signals and trust of your website.
SEO landing page production / optimisation
Google’s aim is to place only the very best content at the top of its results pages. We must produce pages that are perfectly formed for the keywords we want to rank for.
SEO supporting content / blogs
We’ll utilise high quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Citation cleanup / building
We need to audit and fix errors with your current internet citations and also build new foundational and niche specific citations.
Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
Authority / backlink building
- High quality ‘white hat’ backlink building will be essential, our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts and niche edits as these are by far the most powerful, we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
£960+ VAT /month |
16 hrs /month | Top 1-3 ranks for a range of core ‘money’ and long-tail keywords. |
30 months |
£1,200+ VAT /month |
20 hrs /month | Top 1-3 ranks for a range of core ‘money’ and long-tail keywords. |
24 months |
£1,560+ VAT /month |
26 hrs /month | Top 1-3 ranks for a range of core ‘money’ and long-tail keywords. |
18 months |
Average results we achieve in Less Than 5 Months
%
Increase in Enquiries / Sales
Google Ranking Increase
%
Improvement in Organic Traffic
%
Increase in Conversion Rate
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)
Qualified Google Experts…
As Google and Bing partners, we are proven and qualified Google Experts, each year we re-qualify by keeping up to date with the latest advanced techniques and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work extremely hard for our clients, and are so proud of the results we achieve and the recognition gained from organiations such as the following.
Our No-risk Rank Promise
We take SEO seriously, that’s why we have the confidence that our techniques will work! We promise that you will have higher Google rankings or organic traffic within the first 30 days or we will work until you do, for free!
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Sign the service agreement.
Which package would you like to go with?