How to Create SEO Friendly Content Your Northampton Audience Would Love

With Google working towards providing users with more accurate and relevant search results, Northampton businesses need to step up their game. This means it isn’t enough that you have an eye-catching website. It’s also essential that you can provide your target audience with what they need. This will help you dominate Google’s search result pages. 

Content Creation Tips for Northampton Businesses

Quality content creation is an essential part of search engine optimisation, especially with the release of Google’s BERT update. After all, if you don’t have web content, Google’s search bots won’t be able to crawl and rank your site. However, beyond creating content optimised for search engines, it is also equally important to craft content that will encourage your target audience to take action.

To help you capture the attention of both Google and your target customers, here are a few tips you should consider. 

1. Identify your reason for creating content

The first step to creating SEO friendly content is identifying what you want your target customers or audience to do after consuming the content pieces you have offered them. Do you want them to join your mailing list? Perhaps you want them to try this new product you have recently introduced? Or maybe you want to establish yourself as an authority or reliable source of information in your niche?

No matter what you want to achieve, you must know what you’re aiming for before you start writing. Otherwise, you might end up wasting your time and failing to get the results that you want. 

2. Create a content plan

Apart from identifying your goals, it’s also vital to have a plan for creating content. As you may know, there are many types of content that you can use to rank on Google and pique your audience’s curiosity. They include:

• Articles and blog posts
• Infographics
• Videos
• Case studies
• eBooks
• White papers

Regardless of your chosen content types, make sure that you craft your content consistently. For this reason, having a content plan or schedule can help. How often and what kind of content you’ll create will mostly depend on the nature of your business. Make sure to give yourself enough time to figure out what works for you so it will be easier for you to churn out quality content regularly. 

3. Don’t forget your keywords

Always remember that each piece of content that you’ll make should target a particular keyword. This will make your content more relevant to your audience’s search queries. For this reason, you should perform keyword research.

Conducting keyword research will help you determine the most relevant search phrases to incorporate in your content. At the same time, it can give plenty of ideas on what to write about.

A word of caution, though. Make sure that you don’t overuse your keywords on a single piece of content. Otherwise, Google would mark it as “spammy,” which could lead to a penalty or reduced search rankings. To avoid using the same keyword throughout your content, consider its long-tail variations or use other words that are related semantically to it. 

4. Share it on social media

While Google previously refuted claims that social activity can affect search rankings, research showed otherwise. A study revealed that there is a strong relationship between social engagement and search ranking. Therefore, after creating SEO friendly content, it certainly helps to share it on your social media channels. This will give your content more exposure, which could help you generate more web traffic and leads.

To obtain the best results, make sure to consider your content when choosing a platform. For instance, infographics work well on Instagram, while links to articles and blog posts are best shared on Twitter. However, it would be best if you avoid over-posting on social media as it could annoy your followers and cause them to stop reading your posts. 

5. Keep track of your content’s performance

Like all SEO tactics, it’s essential to measure and evaluate the performance and effectiveness of your content creation efforts. This will help you determine if your strategies are working or if you need to improve your current tactics further. Depending on how many people are reading, engaging with, and sharing your posts on social media, it also allows you to verify if you’re able to provide for the needs of your target audience. 

Good Content is Essential for Good SEO

Always remember that quality content and effective SEO always go hand-in-hand. One cannot exist without the other. As such, it is up to you to ensure that you have a solid content marketing strategy so you can help your Northampton business succeed.

Creating quality content, however, is often a time-consuming task. It can be challenging to come up with content topics that would please your audience, as well. Fortunately, you don’t have to do these tasks on your own. With our help, you can deliver quality content pieces to your prospects.

At Springhill Marketing, we have a team of SEO experts who can help you create search engine and audience-friendly content for your website. Contact us today, and we’ll create a bespoke SEO plan that would take your business to the next level.