December 2022
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An SEO score under 50% is below average and generally well behind those leading the market online.
As a result your website will receive only a small number of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.
Website address:
- idahomes.co.uk
Aims / pains:
- Have a retained resource maintaining the website’s SEO
- Consistent flow of enquiries
- Make use of new website
- Become market leaders in Northumberland
Marketing objectives
- Increase website enquiries
- Increase marketing exposure
Offering
- High-quality new homes at bespoke developments across Northumberland
Target Audience/s
- Home buyers located in Northumberland
- Home buyers looking to relocate to Northumberland from the South East
- Home buyers looking to retire to the Northumberland
- Home buyers looking for second home in Northumberland
Competition
- Highly competitive
Target Location/s
- Northumberland
Domain:
idahomes.co.uk
Domain Age:
0 Years
Northumberland
Google.co.uk
- Google Reach 0%
- Onsite SEO 78%
- Offsite SEO 0%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects searching for your offering online.
This data is based on your market-specific keywords and your website’s performance in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 0%
| Keyword | Location | UK Searches /month | Organic Rank | Map Rank |
| new builds in northumberland | Northumberland | 320 | Not in top 100 | Not in top 100 |
| new homes northumberland | Northumberland | 260 | Not in top 100 | Not in top 100 |
| morpeth new homes | Northumberland | 210 | Not in top 100 | Not in top 100 |
| new homes in morpeth | Northumberland | 210 | Not in top 100 | Not in top 100 |
| new homes morpeth | Northumberland | 210 | Not in top 100 | Not in top 100 |
| new build homes northumberland | Northumberland | 110 | Not in top 100 | Not in top 100 |
| new build homes in northumberland | Northumberland | 110 | Not in top 100 | Not in top 100 |
| new build homes morpeth | Northumberland | 70 | Not in top 100 | Not in top 100 |
| new build homes in morpeth | Northumberland | 70 | Not in top 100 | Not in top 100 |
| new homes for sale northumberland |
Northumberland |
50 | Not in top 100 | Not in top 100 |
| new homes for sale in morpeth | Northumberland | 40 | Not in top 100 | Not in top 100 |
| new homes for sale morpeth | Northumberland | 40 | Not in top 100 | Not in top 100 |
| new homes loansdean morpeth | Northumberland | 10 | Not in top 100 | Not in top 100 |
| new build homes near morpeth | Northumberland | 10 | Not in top 100 | Not in top 100 |
| new build homes in morpeth northumberland | Northumberland | 10 | Not in top 100 | Not in top 100 |
| new build homes in belford | Northumberland | 10 | 67 | Not in top 100 |
| new homes morpeth northumberland | Northumberland | 10 | Not in top 100 | Not in top 100 |
| new homes in morpeth northumberland | Northumberland | 10 | Not in top 100 | Not in top 100 |
| new builds in ashington northumberland | Northumberland | 0 | Not in top 100 | Not in top 100 |
| belford new homes | Northumberland | 0 | 31 | Not in top 100 |
Keyword Difficulty Avg.
Low / Medium
- Traffic Share Score 0%
Your Traffic Share = <1%
SEO Competitors
| Traffic Share | |
| rightmove.co.uk | 19% |
| onthemarket.com | 11% |
| zoopla.co.uk | 11% |
| newhomesforsale.co.uk | 11% |
| charleschurch.com | 10% |
| persimmonhomes.com | 8% |
| lindenhomes.co.uk | 8% |
| barratthomes.co.uk | 8% |
| taylorwimpey.co.uk | 7% |
| primelocation.com | 6% |
It’s not just about content and including keywords in your copy and metadata; onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, and the list continues. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Non Google Friendly URLs
Links to Missing Pages (404s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
Page Load Under 5s
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high-value backlinks from many different websites will usually rank higher than an otherwise similar website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most crucial ranking factors. Google only ignores links from irrelevant, low-quality pages and websites that bring no value to internet users.
%
| Domain | Domain Rating | Referring Domains | Backlinks | |
| idahomes.co.uk | 1.5% | 3 | 12 |
| Domain | Domain Rating | Referring Domains | Backlinks |
| rightmove.co.uk | 84% | 53800 | 8.3M |
| onthemarket.com | 78% | 20000 | 1.6M |
| zoopla.co.uk | 83% | 18600 | 8M |
| newhomesforsale.co.uk | 28% | 965 | 103000 |
| charleschurch.com | 35% | 559 | 6700 |
| persimmonhomes.com | 68% | 3200 | 71700 |
| lindenhomes.co.uk | 55% | 1800 | 20500 |
| barratthomes.co.uk | 71% | 3400 | 106000 |
| taylorwimpey.co.uk | 71% | 3700 | 29100 |
| primelocation.com | 76% | 8900 | 2.3M |
Note: These are the top 10, and you are positioned No.90
- We gain a high-level insight into your business / target market and then leverage it to maximise ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high-quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success, SEO requires consistently improving the ranking factors that matter most to Google and search engines.
- We provide a 100% done-for-you service; this is vital because it allows us to guarantee results knowing, nothing can get in our way.
Each SEO project is individual, and it must be treated that way.
There are well over 250 SEO ranking factors, and we work with them all, but we’ll prioritise those that will provide your site with the most significant rank improvements; here’s a short starting list.
Strategy
It’s impossible to get SEO right by following a handful of SEO basics. It will require a bespoke strategic approach that covers all 250+ SEO ranking factors to fully maximise this opportunity.
Technical SEO
SEO landing page production / optimisation
Google aims to place only the best content at the top of its results pages. We must produce perfectly formed pages for the keywords we want to rank for.
Fix key content gaps
Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
Authority / backlink building
- High-quality ‘white hat’ backlink building will be essential; our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts, and niche edits as these are by far the most powerful; we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
How long and how much?
Our suggested budget is based on providing realistic results within a realistic timeframe.
| Monthly Investment | Monthly Hours | Initial Goal | Estimated Time to Reach Goal |
£2,220+ VAT /month |
37 hrs /month | Page 1 ranks for a range of core ‘money’ and long-tail keywords. |
18 months |
£1,620+ VAT /month |
27 hrs /month | Page 1 ranks for a range of core ‘money’ and long-tail keywords. |
24 months |
£1,080+ VAT /month |
18 hrs /month | Page 1 ranks for a range of core ‘money’ and long-tail keywords. |
36 months |
Average results we achieve in Less Than 5 Months
%
Increase in Enquiries / Sales
Google Ranking Increase
%
Improvement in Organic Traffic
%
Increase in Conversion Rate
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)
A Partnership
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- Client portal
Chris
Strategy
Greg
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Dhang
Content
Benjie
Content
Dave
SEO
Juphet
SEO
Maria
SEO
Mark
SEO
Ana
Outreach
Expertise
Award Winning Agency
Our No-risk Rank Promise
How to get your SEO started…
- Receive an SEO Audit
- Choose a package
- Sign the service agreement.