July 2024
Your SEO Score Is…
%
An SEO score between 34% and 67% is an average score. Generally means you are currently performing reasonably well, but there is plenty of room for improvement.
Your Business, Needs and Goals
Website address:
Aims / pains:
- Stop wasting time on low-quality SEO
- Have a retained resource maintaining the website’s SEO
- Utilise a winning SEO strategy
- Become market leaders in local area
- The competition is investing in SEO, so they are leaving us behind
Marketing objectives
- Increase website sales
- Increase website enquiries
- Increase shop footfall
Offering
-
Raw and natural dog food and treats
Target Audience/s
-
Dog owners
Competition
- Medium to high competition
Target Location/s
- NN
- MK
- CV1 – CV7, CV21 – CV23, CV31 – CV34 & CV47
- OX15 – OX17, OX25 – OX27
- LE1 – LE17
- PE1 – PE9, PE19 & PE26 – PE29
- UK
SEO Score Summary
This report was manually produced by one of our SEO experts, an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.
Domain:
northamptonrawdogfood.co.uk
Domain Age:
7 Years
Target Location/s:
Local, UK
Target Search Engine/s:
Google.co.uk
- Google Reach 40%
- Onsite SEO 40%
- Offsite SEO 10%
Google Reach
Your Google Reach score represents how successful your website is at reaching prospects searching for your offering online.
This data is based on your market-specific keywords and your website’s performance in Google’s organic search results.
Searches Per Month
%
Your Google Reach Score
- Google Rank Score 24%
The following keywords / phrases are specific to your business offering; if there are others that you believe are more suitable, let us know so that we can update this report accordingly.
Northampton – Google ranks
| Keyword | Location | UK Searches /month | Organic Rank | Feature/Map Rank |
| northampton raw dog food | Northampton | 880 | 2 | 1 |
| raw food dogs | Northampton | 480 | 64 | 1 |
| raw food for dogs | Northampton | 480 | 89 | 1 |
| raw dog foods | Northampton | 480 | 32 | 1 |
| raw food dog | Northampton | 480 | 73 | 1 |
| dog food raw | Northampton | 480 | 51 | 2 |
| raw dog diet | Northampton | 480 | 72 | Not in top 100 |
| raw dog food | Northampton | 480 | 44 | 1 |
| dogs raw food | Northampton | 480 | 61 | 3 |
| raw food for dog | Northampton | 480 | 58 | 4 |
| dog raw food | Northampton | 480 | 60 | 1 |
| raw dog food northampton | Northampton | 210 | 2 | 1 |
| hypoallergenic dog food | Northampton | 170 | Not in top 100 | Not in top 100 |
| raw food dog calculator | Northampton | 50 | 41 | Not in top 100 |
| raw food calculator for puppies | Northampton | 50 | 18 | Not in top 100 |
| raw dog food calculator | Northampton | 50 | 12 | Not in top 100 |
| raw food calculator dog | Northampton | 50 | 18 | Not in top 100 |
| raw food calculator for dogs | Northampton | 50 | 27 | Not in top 100 |
| dog raw food calculator | Northampton | 50 | 21 | Not in top 100 |
| natural instincts dog food | Northampton | 40 | 7 | Not in top 100 |
| raw puppy food | Northampton | 30 | 61 | Not in top 100 |
| puppy raw food | Northampton | 30 | 83 | 7 |
| raw meat for dogs | Northampton | 30 | 83 | 1 |
| raw food for puppies | Northampton | 30 | 79 | Not in top 100 |
| raw dog meat | Northampton | 30 | 44 | 1 |
| durham raw food | Northampton | 20 | 28 | Not in top 100 |
| raw dog food natures menu | Northampton | 20 | 30 | Not in top 100 |
| raw food for cats uk | Northampton | 20 | 96 | Not in top 100 |
| best raw dog food uk | Northampton | 20 | 71 | 7 |
| raw cat food uk | Northampton | 20 | 47 | 19 |
| natures menu raw dog food | Northampton | 20 | 29 | Not in top 100 |
| prodog raw calculator | Northampton | 10 | 11 | Not in top 100 |
| raw dog food milton keynes | Northampton | 10 | 9 | 2 |
| dog food calculator uk | Northampton | 10 | 17 | Not in top 100 |
| raw dog bones | Northampton | 10 | 36 | 34 |
| prodog raw food | Northampton | 10 | 12 | Not in top 100 |
| raw dog food suppliers | Northampton | 10 | 21 | 1 |
| raw dog food shop | Northampton | 10 | 4 | 1 |
| raw dog food calculator uk | Northampton | 10 | 11 | Not in top 100 |
| raw puppy food uk | Northampton | 10 | 56 | Not in top 100 |
| raw food shop near me | Northampton | 10 | 4 | 1 |
| best raw meat for dogs | Northampton | 10 | 90 | Not in top 100 |
| raw dog food online | Northampton | 10 | 4 | Not in top 100 |
| raw dog food wholesale suppliers uk | Northampton | 10 | 20 | 1 |
| raw dog food delivered | Northampton | 10 | 63 | 2 |
| raw dog food suppliers near me | Northampton | 10 | 4 | 1 |
| raw meat dog food | Northampton | 10 | 71 | 8 |
| raw dog food company | Northampton | 10 | 5 | Not in top 100 |
| raw food for dogs near me | Northampton | 10 | 4 | 1 |
| puppy food calculator | Northampton | 10 | 14 | Not in top 100 |
| raw dog food brands | Northampton | 10 | 31 | Not in top 100 |
| raw dog treats uk | Northampton | 10 | 45 | 1 |
| raw cat food near me | Northampton | 10 | 2 | 1 |
| natures menu raw food | Northampton | 10 | 22 | Not in top 100 |
| raw dog food delivery | Northampton | 10 | 6 | 3 |
| boneless raw dog food | Northampton | 10 | 4 | 2 |
| raw treats for dogs | Northampton | 10 | 100 | 1 |
| cheapest raw dog food uk | Northampton | 10 | 38 | 9 |
| raw dog food shop near me | Northampton | 10 | 4 | 1 |
| raw dog treats | Northampton | 10 | 71 | Not in top 100 |
| dog raw food near me | Northampton | 10 | 4 | 1 |
| raw pet foods | Northampton | 10 | 39 | 1 |
| durham raw food stockists near me | Northampton | 10 | 3 | 1 |
| goats milk for dogs | Northampton | 10 | 10 | Not in top 100 |
| premium raw dog food | Northampton | 10 | 29 | 3 |
| natures raw dog food | Northampton | 10 | 19 | Not in top 100 |
| puppy raw food calculator uk | Northampton | 10 | 14 | Not in top 100 |
| naked dog food | Northampton | 10 | 6 | Not in top 100 |
| raw dog food bulk | Northampton | 10 | 32 | 7 |
| natures menu raw puppy food | Northampton | 10 | 51 | Not in top 100 |
| raw bones for dogs uk | Northampton | 10 | 54 | Not in top 100 |
| raw dog food uk | Northampton | 10 | 52 | 1 |
| raw food for dogs uk | Northampton | 10 | 57 | 1 |
| raw dog food leicester | Northampton | 10 | Not in top 100 | Not in top 100 |
| raw puppy food near me | Northampton | 10 | 4 | 1 |
| raw dog food near me | Northampton | 10 | 4 | 1 |
| raw meat for dogs near me | Northampton | 10 | 4 | 1 |
| raw dog meat near me | Northampton | 10 | 4 | 1 |
| raw dog food leicestershire | Northampton | 10 | Not in top 100 | Not in top 100 |
| frozen raw dog food near me | Northampton | 10 | 4 | 1 |
| buy raw dog food near me | Northampton | 10 | 4 | 1 |
| raw bones for dogs near me | Northampton | 10 | 5 | 1 |
| raw dog bones near me | Northampton | 10 | 4 | 1 |
| raw dog food supplier near me | Northampton | 10 | 4 | 1 |
| raw dog food peterborough | Northampton | 10 | Not in top 100 | Not in top 100 |
| raw pet food suppliers near me | Northampton | 10 | 4 | 1 |
| raw pet food shops near me | Northampton | 10 | 2 | 1 |
| raw dog food coventry | Northampton | 10 | Not in top 100 | Not in top 100 |
| pro dog raw food | Northampton | 10 | 12 | 7 |
| raw dog food oxford | Northampton | 0 | Not in top 100 | Not in top 100 |
| fresh dog food near me | Northampton | 0 | 4 | 1 |
| raw dog food buckinghamshire | Northampton | 0 | Not in top 100 | Not in top 100 |
| raw dog food cambridgeshire | Northampton | 0 | Not in top 100 | Not in top 100 |
| raw dog food northamptonshire | Northampton | 0 | 4 | 1 |
| raw dog food oxfordshire | Northampton | 0 | Not in top 100 | Not in top 100 |
Keyword Difficulty Avg.
Medium / High
Traffic Share
The following results show which websites gain the most traffic from people searching for your target keywords on Google.
Northampton – Organic Traffic Share
| Traffic Share | |
| northamptonrawdogfood.co.uk | 29% |
| prodograw.com | 15% |
| everythingrawdogfood.co.uk | 11% |
| nutriment.co.uk | 9% |
| naturesmenu.co.uk | 9% |
| rawdogfoodcompany.co.uk | 8% |
| primalraw.co.uk | 5% |
| easyrawdogfood.co.uk | 5% |
| naturalinstinct.com | 5% |
| southenddogtraining.co.uk | 4% |
MK, CV, OX, LE, PE – Organic Traffic Share
| Traffic Share | |
| prodograw.com | 22% |
| nutriment.co.uk | 17% |
| primalraw.co.uk | 11% |
| middletonrawdogfoods.co.uk | 10% |
| naturalinstinct.com | 8% |
| rawdogfoodcompany.co.uk | 7% |
| cotswoldraw.com | 7% |
| thefarmersdog.com | 6% |
| thedogsbutcher.co.uk | 6% |
| southenddogtraining.co.uk | 6% |
Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…
Onsite SEO
Onsite SEO is about getting your website perfect in the eyes of Google.
It’s not just about content and including keywords in your copy and metadata; onsite SEO goes far deeper and more technical than that.
Then there’s user experience and conversion optimisation, and the list continues. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.
%
Content SEO Ranking Factors
Fully optimised target Keyword Landing Pages
Sufficient topically relevant supporting content
No Duplication/Plagiarism
Optimised Internal Linking
Technical SEO Ranking Factors
Non Google Friendly URLs
Links to Missing Pages (404s)
Links to Redirected Pages (301s)
Missing Canonical Tags
Missing Meta Title Tags
Duplicate Meta Title Tags
Too Long Meta Title Tags
Too Short Meta Title Tags
Missing Meta Description Tags
Duplicate Meta Description Tags
Too Long Meta Description Tags
Too Short Meta Description Tags
Missing Header 1 Tags
Duplicate Header 1 Tags
Noindex Tags Needed
Missing Alt Tag Text
Hreflang Errors
WWW Canonicalisation
XML Sitemap
Robots.txt In Use
User Experience & Conversion Optimisation
Homepage Loads Under 5s
Mobile Responsive
HTTPS Secure
Telephone Number On All Key Pages
Contact Forms on Key Pages
Email Address on Key Pages
Live Chat on Key Pages
Lead Capture / Magnets Where Needed
Offsite SEO
Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors; however, the most important by far are backlinks.
Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high-value backlinks from many different websites will usually rank higher than an otherwise similar website with fewer or lower quality backlinks.
Doesn’t Google ignore backlinks nowadays?
No, Google heavily relies on backlinks. Backlinks and content are the most crucial ranking factors. Google only ignores links from irrelevant, low-quality pages and websites that bring no value to internet users.
%
Your Backlink Profile
| Domain | Domain Rating | Referring Domains | Backlinks | |
| northamptonrawdogfood.co.uk | 4.4% | 72 | 152 |
Competitor Backlink Comparison
| Domain | Domain Rating | Referring Domains | Backlinks |
| prodograw.com | 49% | 1200 | 6300 |
| nutriment.co.uk | 54% | 538 | 3000 |
| primalraw.co.uk | 13% | 109 | 379 |
| middletonrawdogfoods.co.uk | 0.7% | 30 | 122 |
| naturalinstinct.com | 51% | 519 |
7300 |
| rawdogfoodcompany.co.uk | 12% | 163 | 581 |
| cotswoldraw.com | 42% | 240 | 1300 |
| thefarmersdog.com | 71% | 3800 | 20600 |
| southenddogtraining.co.uk | 28% | 179 | 1500 |
Note: These are the top 10 and you are positioned No.27
So, what can we do to help turn things around?
Our formula for success can be broken down into 5 key areas:
- We gain a high-level insight into your business / target market and then leverage it to maximise ROI.
- We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
- We take a ‘Content Is King’ approach, because we know that high-quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
- We focus on quality and consistency across every smallest aspect of your SEO. For continued success, SEO requires consistently improving the ranking factors that matter most to Google and search engines.
- We provide a 100% done-for-you service; this is vital because it allows us to guarantee results knowing, nothing can get in our way.
Your website’s top SEO priorities
Each SEO project is individual, and it must be treated that way.
There are well over 250 SEO ranking factors, and we work with them all, but we’ll prioritise those that will provide your site with the most significant rank improvements; here’s a short starting list.
Foundational/Technical SEO
Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements, and they must all work towards improving the signals and trust of your website.
SEO landing page production / optimisation
Google aims to place only the best content at the top of its results pages. We must produce perfectly formed pages for the keywords we want to rank for.
Google Sandbox and EEAT
New sites (new to Google’s index) start off sandboxed. Being Sandboxed means that Google does not yet trust the site, and will not be willing to send any significant traffic to it.
- Onsite factors and EEAT
- Social profiles
- Social Signals
- Business Citations
- Press Releases and foundational backlinks.
SEO supporting content / blogs
We’ll utilise high-quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.
Local SEO / Google My Business
- Google My Business profile optimisation
- GMB photos
- GMB posts
- GMB Business Site
- Local optimised content
- Citations
Location SEO pages
Google needs pages perfect for the keywords we want to rank for. For location keywords, we will need to produce and optimise Geo Location-specific pages.
Authority / backlink building
- High-quality ‘white hat’ backlink building will be essential; our SEO competitors have more or better quality websites linking to them.
- We will focus on guest posts, and niche edits as these are by far the most powerful; we will also diversify our link profile with foundational links.
- We check to see if we have lost any backlinks that can be retrieved.
- Backlinks need to be shared more naturally across a greater number of internal pages.
SEO is a Marathon
Not a sprint…
But we know how to
win the race!
Pricing Guide
Competition
Level 1- 10 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Local Campaigns
- Low Competition Markets
Competition
Level 2- 20 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Regional Campaigns
- Medium Competition Markets
Competition
Level 3- 30 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- Regional / National Campaigns
- Medium Competition Markets
Competition
Level 4- 40 Hours /Month
- Onsite And Offsite SEO
- Most suitable for:
- National / International Campaigns
- High Competition Markets
Average results we achieve in Less Than 5 Months
%
Increase in Enquiries / Sales
Google Ranking Increase
%
Improvement in Organic Traffic
%
Increase in Conversion Rate
Recent Client Results
At the end of the day it is only the results that count.
We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.
Traffic
(keyword data hidden to protect client intellectual property / advantage)
Ranks (Google)
(keyword data hidden to protect client intellectual property / advantage)
Overview
MEVA are a global manufacturer of sustainable, efficient and more safe concrete formwork products. Although MEVA was recognised as a worldwide leader in their market, their search exposure on Google was low.
Approach
Before our start, the client had moved from having separate websites for each major territory to having a single global website. During the process, they had lost a significant amount of valuable organic presence, which needed building back up.
Over time our team worked on all SEO factors; however, our initial focus was on fixing past domain migration issues, producing targeted landing pages, and improving topical relevance and domain authority.
Results
400%
Increase in keywords ranked 1-5.
2369
Rank position improvements.
1st
Market share on Google has grown hugely and is now 1st
Overview
Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.
Approach
The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.
Results
1382%
Increase in organic traffic.
1142%
Increase in keywords ranking in position 1-3.
301%
Increase in total ranking keywords.
Overview
Over the course of two years, we’ve been working with Eglo, a prominent lighting manufacturer. We’ve enhanced their digital footprint, resulting in increased enquiries and acquisitions. Our approach was centred around manufacturer related keywords, which has solidified Eglo’s authority and streamlined their acquisition costs.
Approach
Our strategy was guided by strategic keyword targeting. We meticulously fine-tuned on-page content, metadata, and backlinks to secure prominent positions. Simultaneously, we honed our campaigns, landing pages, and targeting techniques, reducing costs while significantly boosting conversion rates.
Results
Eglo’s industry authority has grown significantly as we have dominated six crucial keywords. This positioned them as a frontrunner in their sector. By emerging as a leader in these searches, Eglo’s market presence was further strengthened. Additionally, the substantial growth in organic traffic served as a tangible validation of Eglo’s industry leadership and growing digital influence.
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly video meetings
- Monthly reports (performance, actions, roadmap)
- Client portal
Chris
Strategy
Laura
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Dhang
Content
Benjie
Content
Dave
SEO
Juphet
SEO
Maria
SEO
Mark
SEO
Ana
Outreach
Expertise
As Google and Bing partners, we are proven and qualified Google Experts; each year, we re-qualify by keeping up to date with the latest advanced techniques, and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work tirelessly for our clients and are proud of the results we achieve and the recognition gained from organisations such as the following.
Our No-risk Rank Promise
We take SEO seriously; that’s why we are confident that our techniques will work! We promise that you will have higher Google rankings or organic traffic within the first 30 days, or we will work until you do, for free!
How to get your SEO started…
If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an SEO Audit
- Choose a package
- Campaign kick-off.