The following represents a standard roll-out timeline for an SEO Campaign. Depending on your individual situation, your timings may differ.

Project Set Up

(Week 1)

  • You are assigned a dedicated project manager.
  • You receive a project kick off email.
  • We verify important information about the project and gather assets from you for the campaign.

SEO and Website Audit

(Weeks 2-4)

  • Thorough manual SEO audit and report (often this has been provided before kick off).
  • Website improvement recommendations.

Competitor Analysis And Keyword Research 

(Weeks 2-4)

  • Competitor profiles and keyword analysis.
  • In-depth keyword strategy.

Website Usage And Conversion Tracking

(Weeks 2-4)

  • Google Analytics installed and configured.
  • Search Console configured.
  • Conversion tracking configuration.

On Site Seo

(Weeks 2-8+ depending on size and complexity of site)

  • Technical SEO
  • Unique title tags and meta descriptions reviewed and written.
  • Title tags and meta data added to site and optimised.
  • Optimise images on the site.
  • Keywords to be inserted in content of targeted URLs.
  • A thorough check of all on-page and site fixes.

Off Site Promotion


  • Analysis of current ranks and results.
  • Analysis of current backlink profile, planning for future links.
  • Guest post article market research.
  • Guest post writing.
  • Email outreach to relevant high authority / quality all real websites requesting article placement and appropriate backlink to your website or to guest posts we have already placed.
  • Build lower level backlinks and signals such as Social Media signals, local citations, directory listings, online press releases, forum and blog comments.
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Sam Sayer
Sam Sayer
10:48 04 Mar 19
I've worked with several SEO companies over the years but none impressed me so much as Springhill. SEO has always been a dark art - it changes constantly and what worked one month cha change to the next - there’s a reason we decided not to offer it as a service as it’s such a specialist skillset - and one that Springhill know inside out. From the first meeting I was impressed with the analysis, but crucially I wasn’t bombarded with jargon. It is technical stuff, but Springhill made it easy to decipher and I understood where progress could be made. I know it can be a long process to climb the rankings, especially as I’m in such a competitive category, but the gains in just 3 months were phenomenal. In addition, their understanding of websites themselves mean I can refer them with ease, knowing I can trust them to make any necessary changes on my clients sites too, not something I give out lightly! All in all the service has been prompt, delivered over and above my expectations and I’m already looking to get started with the next campaign. Highly recommended!
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