SEO CAMPAIGN – Timeline

The following represents a standard roll-out timeline for an SEO Campaign. Depending on your individual situation, your timings may differ.

PROJECT SET UP

(Days 1-2)

 

  • You are assigned a dedicated project manager.
  • You receive a project kick off email.
  • We verify important information about the project and gather assets from you for the campaign.

FULL SEO SITE AUDIT AND PRELIMINARY LIST OF KEY-PHRASES

(Days 3-7)

 

  • Thorough manual SEO audit of your website
  • Full report with our findings.
  • Audit action items approved for implementation.
  • Keyword research.
  • Preliminary key-phrases presented to you and approved

COMPETITOR AND KEYWORDS ANALYSIS

(Days 8-14)

 

  • Competitor profiles and keyword analysis.
  • In-depth keyword strategy report sent with our findings.

ACTION ITEM FIXES

(Days 8-25)

 

  •  Audit action items from the report get implemented.
  • Google analytics and webmaster tools installed (used to track the campaign results).

ON PAGE SEO PREPARATION

(Days 15-25)

 

  • Unique title tags and meta descriptions written.
  • Title tags and meta data added to site and optimised.
  • Optimise images on the site.
  • Keywords to be inserted in content of targeted URLs.

ON PAGE SEO IMPLEMENTATION

(Days 26-28)

 

  • All approved on-page data gets implemented into the site
  • A thorough check of all on-page and site fixes.

OFF SITE PROMOTION

(Every following 30 Days)

  • Analysis of current ranks and results.
  • Analysis of current backlink profile, planning for future links.
  • Guest post article market research.
  • Manual (human) guest post writing.
  • Outreach to relevant high authority / quality all real websites requesting article placement and appropriate backlink to your website or to guest posts we have already placed.
  • Build Social media signals to placed guest posts.

OPTIMISATION – (monthly)

To become most cost effective, Pay Per Click campaigns require constant testing, monitoring and attention. Our objective is to show a steady improvement in quality, quantity and ROI.

  • Research to identify new advertising opportunities
  • Audience analysis and optimisation
  • Click through rate and quality score optimisation
  • Cost Per Click monitoring to help you receive the cheapest possible price
  • Advert content performance optimisation and A/B split testing
  • Visual advert design optimisation and A/B split testing
  • New visual advert design
  • Budget management including impression, share and lost budget
  • Google analytics and conversion tracking analysis
  • We produce monthly reports detailing all KPIs and essential data.
Google Adwords Experts Logo
Google Experts Analytics Logo
SEO Expert Logo

Midlands Office Beckett House, 14 Billing Road Northampton, Northamptonshire NN1 5AW. UK

Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2018 Situnario Ltd. All rights reserved.