blakeneycottagecompany.co.uk
Google Ads Proposal
May 2024
1
website address:
- blakeneycottagecompany.co.uk
Aims / pains:
- Increase market share
- Increase flow of high quality enquiries
- Make use of new website
- Have a trusted team maintaining Google Ads
Marketing objectives
- Increase website enquiries
- Increase website bookings
Offering/s
- Self Catering Holiday Cottage Rentals in Norfolk
Target Audience/s
- Holiday makers
Target Location/s
- England
Competition
- Medium to high competition
2
Paid ads receive 20%+ of all clicks.
With up to 8 ads per page, they fill the page before scrolling. 55% don’t even recognise them as ads!
Intent
Those searching on Google already have the intent to find your roles or services.
Highly Targeted
We use advanced techniques to ensure your ads are only shown to your ideal audiences. There’s no limit to the number of ads we run.
Direct Relationships
Prospects are taken directly to your website where they learn about only your roles / services and not your competitor’s (like they do on Job Boards and Social Media).
Instant ROI
Your adverts go live quickly and start delivering results immediately.
Split Tested
Multiple advert variations are split tested, over time the best performing adverts are shown more often and your results increase.
It’s Only The Results That Matter
Conversion tracking, continued improvement and detailed reports are key to a successful campaign, this allows us to increase the applications and enquiries you receive whilst decreasing the cost.
3
Google Search
128,000 – 157,000
Searches Per Month
£1.00
Average Cost Per Click Range
£3,000 – £5,000
Recommended Click Budget /Month
The following is a small initial sample of search terms based on the information we have found about your business on your website. Before we build our campaign we will perform search term research that analyses thousands of potential search terms.
norfolk cottages
norfolk holiday cottages
holiday cottages norfolk
norfolk holidays
dog friendly cottages norfolk
cottages in norfolk
holidays in norfolk
holiday cottages in norfolk
cottages norfolk
norfolk holiday homes
north norfolk holiday cottages
norfolk cottages to rent
norfolk coastal cottages
holiday cottage norfolk
holiday cottages norfolk coast
north norfolk cottages
self catering norfolk
blakeney cottages
norfolk self catering
norfolk accommodation
cromer holiday cottages
lodges with hot tubs norfolk
norfolk dog friendly cottages
holiday homes norfolk
holiday lets norfolk
norfolk country cottages
norfolk cottages by the-sea
cottages to rent in norfolk
holiday cottages north norfolk
cottage norfolk
norfolk coast holiday cottages
holiday in norfolk
dog friendly accommodation norfolk
dog friendly cottages in norfolk
holiday homes in norfolk
hot tub breaks norfolk
wells next the sea cottages
holiday cottages in north norfolk
2 bedroom holiday cottages in norfolk
holiday cottages wells next the sea
norfolk holiday rentals
norfolk cottage
wells next the sea accommodation
pet friendly cottages norfolk
wells-next-the-sea accommodation
holiday lets in norfolk
cottages wells next the sea
cottages in wells next the sea
cottages norfolk coast
cottages to rent norfolk
blakeney holiday cottages
holiday accommodation norfolk
norfolk holiday cottages dog friendly
luxury norfolk cottages
large holiday homes norfolk
cottage in norfolk
luxury cottages norfolk
brancaster holiday cottages
norfolk hotels with pool
norfolk holidays with dogs
norfolk cottage holidays
luxury norfolk cottages by the sea
norfolk luxury cottages
norfolk holiday lets
holt holiday cottages
norfolk holiday cottage
holiday rentals norfolk
self catering wells next the sea
luxury dog friendly cottages norfolk
cottage holidays norfolk
luxury lodges in norfolk
holiday cottages north norfolk coast
holiday cottage wells next the sea
self catering north norfolk
holiday cottages in wells next the sea
holiday let norfolk
burnham market holiday cottages
luxury cottages in norfolk
norfolk cottages holiday
holiday cottage in norfolk
cottage wells next the sea
luxury self catering norfolk
norfolk cottages holidays
north norfolk cottages for two
norfolk holidays cottages
luxury holiday cottages norfolk
holidays cottages norfolk
north norfolk dog friendly cottages
cottages holiday norfolk
cottages norfolk holiday
country cottages norfolk
cottage holiday norfolk
cottages in norfolk coast
holiday let in norfolk
holiday cottages in norfolk coast
holiday houses norfolk
blakeney cottages dog friendly
self catering accommodation wells-next-the-sea
holiday cottage norfolk coast
norfolk cottages uk
north norfolk luxury cottages
cottages in blakeney
self catering cottages norfolk
cottages in norfolk to rent
holiday house norfolk
blakeney self catering
holiday cottages blakeney
homes to rent in norfolk
dog friendly cottages blakeney
dog friendly cottages near holkham norfolk
self catering holiday cottage norfolk
blakeney holiday cottages dog friendly
self catering blakeney
north norfolk self catering
holiday cottages in blakeney
norfolk holiday homes to rent
cottages blakeney
cromer dog friendly cottages
holiday cottages in cley next the sea
holiday cottages cley next the sea
late availability holiday cottages
brancaster self catering
blakeney cottages to rent
blakeney cottages norfolk
north norfolk holiday rentals
holiday cottages in blakeney norfolk
holiday homes on the norfolk broads
cottages in north norfolk to rent
luxury cottages blakeney
self catering blakeney norfolk
luxury norfolk holiday cottages
cool places to stay norfolk
cley next the sea cottages
cottages on norfolk coast
norfolk cottages with pools
cottages in blakeney norfolk
rental cottages norfolk
blakeney holiday rentals
self catering cottages blakeney norfolk
luxury cottages norfolk coast
cottage holt norfolk
heacham self catering
cottage blakeney
cottages in wells next to sea
north norfolk cottages for rent
holiday cottages norfolk late availability
late availability norfolk
norfolk cottages holiday rentals
cottages in blakeney to rent
accommodation blakeney norfolk
Return On Investment Projections
| Minimum | Ideal | Maximum | |
| Total Investment /Month |
£3,600 (£3,000 Click Spend + £600 Management Fee) |
£4,750 (£4,000 Click Spend + £750 Management Fee) |
£5,900 (£5,000 Click Spend + £900 Management Fee) |
| Setup Fee One-off | £900 | £1,025 | £1,150 |
| Impressions /Month | 128,000 | 149,000 | 157,000 |
| Clicks /Month | 3,000 | 4,000 | 5,000 |
| Enquiries / Bookings /Month (Est. based on avg. 2% and target 6% conversion rate) |
60 – 180 | 80 – 240 | 100 – 300 |
4
Reconnect with the 95%+ of website visitors that leave without contacting you!
Prospects rarely make contact with you during their first visit to your website. Retargeting helps us to reconnect and re-present your offerings to those who have shown a past interest by visiting your website.
Retargeting is a powerful way to stay engaged with your target audience and can dramatically improve your enquiry results.
Advert messaging and design
We design, write and develop creative adverts that compel relevant targets to click through to your site, they feature a full range of benefits, offers and wording.
Shared with search click budget
5
- Research to identify new advertising opportunities and markets
- Keyword analysis and optimisation
- Click through rate and quality score optimisation
- Cost Per Click monitoring to help you receive the cheapest possible price
- Advert content performance optimisation and split testing
- Advert design developments (if applicable)
- Daily budget management including impression, share and lost budget
- Google Analytics and conversion tracking analysis
- Monthly KPI reports detailing impressions, clicks, click-through rates, costs and conversions.
6
The Blakeney Cottage Company’s
– Approach and Quick Wins
Below are our suggestions on how to kick-off your campaign to maximise the initial results.
- Full review of past Pay-Per-Click campaigns
- Full target market and search term research
- Define conversion goals, configure in Google Analytics and install tracking code on your website
- Gradual campaign roll-out
- Remarketing Adverts – write, design and implement
- Website conversion optimisation
- We will work alongside your web team
- Analyse your website and provide conversion improvement recommendations
- Advise on the creation and optimisation of campaign specific landing pages
7
Our fees are based on a percentage of your monthly click budget. As your click budget increases, our fee percentage decreases. You can use the following pricing table to calculate the associated fees we offer based on your chosen click budget.
| Monthly Click Budget (paid directly to the advertising platforms) |
Initial Setup Fee (One off) |
Monthly Management Fee |
| Up to £1,000 | £600 | £300 |
| £1,001 to £1,500 | £700 | £400 |
| £1,501 to £2,000 | £800 | £475 |
| £2,001 to £3,000 | £900 | £600 |
| £3,001 to £4,000 | £1,025 | £750 |
| £4,001 to £5,000 | £1,150 | £900 |
| £5,001 to £6,000 | £1,275 | £1,050 |
| 6,001 to £7,000 | £1,400 | £1,200 |
| £7,001 to £8,000 | £1,525 | £1,350 |
| £8,001 to £9,000 | £1,650 | £1,500 |
| £9,001 to £10,000 | £1,775 | £1,650 |
Average results we achieve in Less Than 3 Months
%
Increase in Enquiries / Sales
%
Increase in Google Visibility and Traffic
%
Increase in Marketing List Signup Rate
%
Increase in Conversion Rate
Ads under management
Annual Ad Budget Managed
Annual Ad Revenue
A Partnership
Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…
- Full disclosure policy – our secrets are your secrets
- Dedicated account manager
- Monthly reports (performance, actions, roadmap)
- Client portals
Chris
Strategy
Greg
Account Management
Alex
Account Management
Mae
Account Management
Gem
Finance
Janice
Operations
Clare
Google Ads
Anthony
Google Ads
Dhang
Content
Benjie
Content
Dave
SEO
Juphet
SEO
Maria
SEO
Mark
SEO
Ana
Outreach
Expertise
As Google and Bing partners, we are proven and qualified Google Experts; each year, we re-qualify by keeping up to date with the latest advanced techniques, and then we sit Google exams to retain our expert partner status.
Award Winning Agency
Our team work tirelessly for our clients and are proud of the results we achieve and the recognition gained from organisations such as the following.
How to get your Ads started…
If you can see how Search Advertising will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…
- Receive an Audit/Proposal
- Choose your budget
- Sign the service agreement.
Which options would you like to go with?