[client]

[Month YYYY]

Your SEO Score Is…

%

[An SEO score under 50% is below average and generally well behind those leading the market online.

As a result your website will receive only a small number of website visits from prospects searching on Google using keywords / phrases most relevant to your offering.]

[An SEO score between 34% and 67% is an average score. Generally means you are currently performing reasonably well, but there is plenty of room for improvement.]

Your Business, Needs and Goals

Website address:

  • [website]

Aims / pains:

  • [Save time]
  • [Stop wasting time guessing and testing SEO]
  • [Stop wasting time on low-quality SEO]
  • [Have a retained resource maintaining the website’s SEO]
  • [Do not have the know-how]
  • [Utilise a winning strategy]
  • [Quicker results]
  • [Regain lost ranks / traffic]
  • [Retain ranks / traffic during site redesign / migration]
  • [Consistent flow of leads]
  • [Gain hotter leads]
  • [Make use of new website]
  • [Launch new [service/product]]
  • [reach #1 position for xxx]
  • [Become market leaders in XXXX]
  • [The competition is investing in SEO, so they are leaving us behind]
  • [Increase brand visibility / recognition]
  • [Double revenue to xxx]
  • [Gain xx enquiries per month]
  • [Help move the business up to the next level]

Marketing objectives

  • [Increase website enquiries]
  • [Increase website sales]
  • [Increase website bookings]
  • [Increase marketing list]

Offering

  • [xxx]
  • [xxx]

Target Audience/s

  • [xxx]
  • [xxx]

Competition

  • [Highly competitive]
  • [Medium to high competition]

Target Location/s

  • [Town]
  • [County]
  • [Region]
  • [England]
  • [UK]
  • [International]

SEO Score Summary

This report was manually produced by one of our SEO experts, an actual human rather than a robot. We know exactly what it takes to get you ranking high. Your SEO score is the combined result of the following primary scores.

Domain:

[website]

Domain Age:

[X Years]

Target Location/s:

[UK]

Target Search Engine/s:

[Google.co.uk]

  • Google Reach 0% 0%
  • Onsite SEO 0% 0%
  • Offsite SEO 0% 0%

Google Reach

Your Google Reach score represents how successful your website is at reaching prospects searching for your offering online.

This data is based on your market-specific keywords and your website’s performance in Google’s organic search results.

Searches Per Month

%

Your Google Reach Score

  • Google Rank Score 0% 0%

The following keywords / phrases are specific to your business offering; if there are others that you believe are more suitable, let us know so that we can update this report accordingly.

Keywords Researched

Your top target keywords and current Google ranks

Keyword Location UK Searches /month Organic Rank Map Rank
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
[enter keyword] [Location] [xxx] [rank / Not in top 100] [rank / Not in top 100]
Keyword Difficulty Avg.

[Low / Medium / High]

  • Traffic Share Score 0% 0%

The following results show which websites gain the most traffic from people searching for your target keywords on Google.

Your Traffic Share = [0%]

SEO Competitors

Many may not be direct business competitors; they just happen to dominate the 1st page of Google for the search terms / keywords that matter most to your business.

Traffic Share
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%
[enter website] [X]%

Following is a breakdown of the SEO factors that need improving to enable your Google ranks to SOAR…

Onsite SEO

Onsite SEO is about getting your website perfect in the eyes of Google.

It’s not just about content and including keywords in your copy and metadata; onsite SEO goes far deeper and more technical than that.

Then there’s user experience and conversion optimisation, and the list continues. We can’t list it all here, but below is a summary of some of the basics to consider as a priority.

%

Content & Technical SEO Ranking Factors

Q

Fully optimised target Keyword Landing Pages

R

Fully Optimised Target Keyword Landing Pages

Q

Sufficient topically relevant supporting content

R

Sufficient topically relevant supporting content

Q

Optimised Internal Linking

R

Optimised Internal Linking

Non Google Friendly URLs

Non Google Friendly URLs

Links to Missing Pages (404s)

Links to Missing Pages (404s)

Missing Canonical Tags

Missing Canonical Tags

Missing Meta Title Tags

Missing Meta Title Tags

Duplicate Meta Title Tags

Duplicate Meta Title Tags

Too Long Meta Title Tags

Too Long Meta Title Tags

Too Short Meta Title Tags

Too Short Meta Title Tags

Missing Meta Description Tags

Missing Meta Description Tags

Duplicate Meta Description Tags

Duplicate Meta Description Tags

Too Long Meta Description Tags

Too Long Meta Description Tags

Too Short Meta Description Tags

Too Short Meta Description Tags

Missing Header 1 Tags

Missing Header 1 Tags

Duplicate Header 1 Tags

Duplicate Header 1 Tags

Noindex Tags Needed

Noindex Tags Needed

Missing Alt Tag Text

Missing Alt Tag Text

Q

WWW Canonicalisation

R

WWW Canonicalisation

Q

XML Sitemap

R

XML Sitemap

Q

Robots.txt In Use

R

Robots.txt In Use

User Experience & Conversion Optimisation

Page Load Under 5s

Page Load Under 5s

Q

Mobile Responsive

R

Mobile Responsive

Q

HTTPS Secure

R

HTTPS Secure

Q

Telephone Number On All Key Pages

R

Telephone Number On All Key Pages

Q

Contact Forms on Key Pages

R

Contact Forms on Key Pages

Q

Email Address on Key Pages

R

Email Address on Key Pages

Q

Live Chat on Key Pages

R

Live Chat on Key Pages

Q

Lead Capture / Magnets Where Needed

R

Lead Capture / Magnets Where Needed

Offsite SEO

Offsite SEO is everything that happens away from a website that affects its SEO results. There are arguably many offsite / external SEO ranking factors; however, the most important by far are backlinks.

Search engines such as Google consider backlinks as votes of quality for the webpage / website they are linking to. A website with many high-value backlinks from many different websites will usually rank higher than an otherwise similar website with fewer or lower quality backlinks.

Doesn’t Google ignore backlinks nowadays?

No, Google heavily relies on backlinks. Backlinks and content are the most crucial ranking factors. Google only ignores links from irrelevant, low-quality pages and websites that bring no value to internet users.

%

Your Backlink Profile

Domain Domain Rating Referring Domains Backlinks
[domain] [xx]% [xx] [xx]

Competitor Backlink Comparison

Domain Domain Rating Referring Domains Backlinks
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]
[domain] [xx]% [xx] [xx]

Note: These are the top 10 and you are [not in the top 100 / positioned No.x]

Your Target Backlink Profile

Domain Domain Rating Referring Domains Backlinks
[domain] [xx]% [xx] [xx]

Local SEO

accountants birmingham

Keyword: [Insert Keyword Here]

Keyword: [Insert Keyword Here]

So, what can we do to help turn things around?

Our formula for success can be broken down into 5 key areas:

  1. We gain a high-level insight into your business / target market and then leverage it to maximise ROI.
  2. We build a keyword strategy that laser focuses on search terms that produce the highest marketing and commercial value to your business.
  3. We take a ‘Content Is King’ approach, because we know that high-quality, highly relevant content produces ranks and traffic that last longest and produce the highest quality leads.
  4. We focus on quality and consistency across every smallest aspect of your SEO. For continued success, SEO requires consistently improving the ranking factors that matter most to Google and search engines. 
  5. We provide a 100% done-for-you service; this is vital because it allows us to guarantee results knowing, nothing can get in our way.

Your website’s top SEO priorities

Each SEO project is individual, and it must be treated that way.

There are well over 250 SEO ranking factors, and we work with them all, but we’ll prioritise those that will provide your site with the most significant rank improvements; here’s a short starting list.

R

Strategy

This website is not taking advantage of the vast opportunities that Organic traffic provides.

It’s impossible to get SEO right by following a handful of SEO basics. It will require a bespoke strategic approach that covers all 250+ SEO ranking factors to fully maximise this opportunity.

  • [xxx]
  • [xxxx]
  • [xxxx]

 

R

[Technical SEO

Getting the site’s technical SEO right is incredibly important. There are hundreds of technical elements, and they must all work towards improving the signals and trust of your website.

R

[Metadata optimisation

Metadata is essential to our SEO success because it’s used by Google to decide which pages to show on its results pages and searches use it to choose which pages they click through to.

R

[Keyword Cannibalisation

Google is currently struggling to know which of your website’s pages to display in its results pages. We see this a lot, and it is essential it is tackled.]

R

[Canonicalisation

Multiple versions of the same content is being indexed by Google, this dilutes our position so we must fix this by implementing a canonicalisation strategy.]

R

[SEO landing page production / optimisation

Google aims to place only the best content at the top of its results pages. We must produce perfectly formed pages for the keywords we want to rank for.]

R

[Geo location SEO pages

Google needs pages perfect for the keywords we want to rank for. For location keywords, we will need to produce and optimise Geo Location-specific pages.]

R

[Restructure URLs

URLs are an essential part of the signals we use to tell Google what are content is about. URLs must be accessible to ready, precise, and explain page content and site structure / hierarchy.]

R

[Low-quality backlink cleanup

  • We will review all current backlinks and disavow any that are working against us.
  • Backlink anchor text ratios must be varied and represent natural patterns.]
R

[Internal linking cleanup / restructuring

By utilising a silo internal linking structure, the site will start benefiting from the high-quality blog content.]

R

[Fix key content gaps

Your website is missing critical pieces of content. We will build trust with Google and your target market by filling these gaps.

R

[International SEO

We will optimise your site and content so that Google knows which content to serve in particular locations / languages.

R

[SEO supporting content / blogs

We’ll utilise high-quality and relevant website content such as blogs to support and improve the SEO of our SEO landing pages.

R

[Citation cleanup / building

We need to audit and fix errors with your current internet citations and also build new foundational and niche-specific citations.

R

[Review Management

Gaining a consistent flow of high-quality reviews will be an essential part of winning the SEO race for your business.

R

[Google Sandbox and EAT

New sites (new to Google’s index) start off sandboxed. Being Sandboxed means that Google does not yet trust the site, and will not be willing to send any significant traffic to it.

  • Onsite factors and EAT
  • Social profiles
  • Social Signals
  • Business Citations
  • Press Releases and foundational backlinks.
R

[SERP Features

SERP features are any result on Google that’s not a traditional organic result. The most common SERP Features are:

  • Knowledge cards
  • Knowledge panels
  • Image pack
  • Top stories
  • Related questions
  • Featured snippets
  • Shopping results
  • Tweets box
  • Site links
  • Thumbnail
  • Video
R

[Local SEO / Google My Business

  • Google My Business profile optimisation
  • GMB photos
  • GMB posts
  • GMB Business Site
  • Local optimised content
  • Citations
R

[Authority / backlink building

  • High-quality ‘white hat’ backlink building will be essential; our SEO competitors have more or better quality websites linking to them.
  • We will focus on guest posts, and niche edits as these are by far the most powerful; we will also diversify our link profile with foundational links.
  • We check to see if we have lost any backlinks that can be retrieved.
  • Backlinks need to be shared more naturally across a greater number of internal pages]

SEO is a Marathon

Not a sprint…

But we know how to

win the race!

How long and how much?

Our suggested budget is based on providing realistic results within a realistic timeframe.

 

Monthly Investment Monthly Hours Initial Goal Estimated Time to Reach Goal

£[x]

+ VAT /month

 [xx] hrs /month

[Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[xx – xx] months

£[x]

+ VAT /month

 [xx] hrs /month

[Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[xx – xx] months

£[x]

+ VAT /month

 [xx] hrs /month

[Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[xx – xx] months

£[x]

+ VAT /month

 [xx] hrs /month

[Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[xx – xx] months

£[x]

+ VAT /month

 [xx] hrs /month

[Top 1-10 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-5 ranks for a range of core ‘money’ and long-tail keywords.]

[Top 1-3 ranks for a range of core ‘money’ and long-tail keywords.]

[xx – xx] months

Pricing Guide

Competition

Level 1
From £700/Month
  • 10 Hours /Month
  • Onsite And Offsite SEO
  • Most suitable for:
  • Local Campaigns
  • Low Competition Markets
Book Consultation

Competition

Level 2
£1,400/Month
  • 20 Hours /Month
  • Onsite And Offsite SEO
  • Most suitable for:
  • Regional Campaigns
  • Medium Competition Markets
Book Consultation

Competition

Level 3
£2,800/Month
  • 40 Hours /Month
  • Onsite And Offsite SEO
  • Most suitable for:
  • Regional / National Campaigns
  • Medium Competition Markets
Book Consultation

Competition

Level 4
£4,200/Month
  • 60 Hours /Month
  • Onsite And Offsite SEO
  • Most suitable for:
  • National / International Campaigns
  • High Competition Markets
Book Consultation

Average results we achieve in Less Than 5 Months

%

Increase in Enquiries / Sales

Google Ranking Increase

%

Improvement in Organic Traffic

%

Increase in Conversion Rate

Recent Client Results

At the end of the day it is only the results that count.

We are very proud of the results we deliver to our clients, our reputation is important to us, so we’ll only take on your project if we are confident we can provide you with the same market leading results.

Traffic

(keyword data hidden to protect client intellectual property / advantage)

Ranks (Google)

(keyword data hidden to protect client intellectual property / advantage)

Case study

Overview

Nurses.co.uk are the UK’s No.1 Nursing Jobs & Careers Site. Since mid 2019 our challenge has been to dramatically increase their organic traffic share for nurse job, career and training related searches.

Approach

The client’s top competitors include nhs.uk, indeed.com, nhsjobs.com and reed.co.uk, for this reason it was essential that we took an ‘all the things’ approach covering, advanced technical alterations, multi-level content silo production and structuring and offsite promotion.

Results

1382%

Increase in organic traffic.

 

1142%

Increase in keywords ranking in position 1-3.

 

301%

Increase in total ranking keywords.

A Partnership

Working closely with you enables our campaigns to gain better results quicker; here’s how we do it…

  • Full disclosure policy – our secrets are your secrets
  • Dedicated account manager
  • Monthly video meetings
  • Monthly reports (performance, actions, roadmap)
  • Client portal
Chris

Chris

Strategy

Greg

Greg

Account Management

Alex

Alex

Account Management

Mae

Mae

Account Management

Gem

Gem

Finance

Janice

Janice

Operations

Clare

Clare

Google Ads

Anthony

Anthony

Google Ads

Dhang

Dhang

Content

Benjie

Benjie

Content

Dave

Dave

SEO

Juphet

Juphet

SEO

Maria

Maria

SEO

Mark

Mark

SEO

Ana

Ana

Outreach

Expertise

As Google and Bing partners, we are proven and qualified Google Experts; each year, we re-qualify by keeping up to date with the latest advanced techniques, and then we sit Google exams to retain our expert partner status.

Award Winning Agency

Our team work tirelessly for our clients and are proud of the results we achieve and the recognition gained from organisations such as the following.

Our No-risk Rank Promise

We take SEO seriously; that’s why we are confident that our techniques will work!  We promise that you will have higher Google rankings or organic traffic within the first 30 days, or we will work until you do, for free!

How to get your SEO started…

If you can see how SEO will help your business to be found by those people looking for your offering, then enlisting our services could not be easier…

  1. Receive an SEO Audit
  2. Choose a package
  3. Campaign kick-off.