6 Ways to Promote Your Business during the Coronavirus Outbreak
The novel coronavirus disease, or COVID-19, has a considerable impact not only on the health of many individuals across the globe but also their livelihood. With governments imposing quarantines and lockdowns to restrict the movement of the people and contain the spread of the virus, many businesses are going to be affected since customers are likely to stay at home and isolate themselves.
If a quarantine or lockdown has been implemented in the UK, how can you be sure that your business will survive and thrive?
Business Owners’ Quick Guide to Marketing during the Coronavirus Outbreak
The novel coronavirus disease is expected to cause highly significant economic losses in many parts of the world. However, it is possible for businesses to survive and thrive amidst a global pandemic, as proven by countless companies that managed to succeed despite economic recessions and natural disasters in the past. To ensure that your business will grow during these trying times, here are a few tips you should consider.
1. Planning is key
With the trajectory of the spread of the virus, COVID-19 is likely to last for a few months. As such, when quarantine measures have been imposed in your area, it helps if your business has enough funds to last you two to three months. Check out the government’s support for Coronavirus.
You might be tempted to reduce your operating hours or even shut down your business entirely amidst the outbreak. However, such measures are not that necessary since the majority of employees these days have the ability to work from home. This strategy is something you should consider because not only is it safer for everyone, but it is also more cost-effective for your business.
Also, you should be actively pushing to market your products or services instead of merely hiding away. There could be something that you’re offering that people might find useful during a lockdown. As such, you should adopt an enterprising spirit so you can make the most of opportunities that come your way.
2. Switch to digital marketing
To ensure the survival of your business amidst a pandemic, you should use your funds wisely. For this reason, it is vital to make smart marketing decisions so you can avoid spending money unnecessarily on activities that have no contribution to your bottom line.
An excellent example of this is switching to digital marketing, especially if your business is still using traditional marketing methods to attract customers. The first thing you need to do is review your existing advertising strategies and cancel those that aren’t suitable for the current situation. For instance, instead of organising special events to entice people to visit your store or announce a new product/service, you may consider running ads on Google instead. Not only is it cheaper, but running Google Ads can also help prevent the spread of coronavirus disease since you’re preventing people from gathering in a single location.
3. Improve your site’s organic search (SEO)
If you’re already using digital marketing to reach out to your customers, make sure that you improve your site’s organic search ranking. This will help expand your reach and improve your chances of getting more people’s attention. It is also a cost-effective way to establish a substantial online presence and build credibility, especially during this time when people are using the Internet more than ever.
Utilising on-page SEO strategies can help you obtain better search rankings. These strategies include updating page titles and meta descriptions and adding H1 headers. You can also boost your search rankings by updating your web content and backlinks. Since Google loves fresh web content, having an updated website increases the chance of your prospects finding you online when they go looking for your products.
As a business owner, you probably have a lot of things in your mind already, especially with the virus outbreak and a potential lockdown. Therefore, it is in your best interest to consider hiring an SEO expert like us at Springhill Marketing to carry out your SEO strategies. This allows you to focus on taking care of your business and employees, while ensuring that your message is able to reach your target audience.
4. Outsource your content creation projects
To save time and money, it helps to consider outsourcing your content creation projects to an SEO and content marketing company like us here at Springhill Marketing. With SEO experts taking care of your content creation process, you’ll receive high-quality content that is both search engine-friendly and tailored for the specific needs of your business.
Working with the professionals also gives you the chance to reach out and get in front of your prospects even if they are stuck at home. With optimised and high-quality content, you’ll be able to build relationships with your customers that will hopefully last longer than COVID-19.
5. Learn how to adapt
Most businesses don’t fail because of unforeseen events or changes in the environment. They fail because they are neither willing nor capable of dealing with unexpected changes. Therefore, as a business owner, knowing how to adapt to changes can be one of your greatest weapons during this health crisis.
Think about where the people are and then change what you’re offering or put a twist to your services so they can be more suitable for the current situation. On the same token, you should also look into creating content for online platforms you haven’t used before. By doing so, you’ll be able to attract new members of your target audience so you can attract more traffic and generate more leads for your business.
6. Use technology for your communication needs.
COVID-19 is a highly contagious disease, and it can quickly spread from one person to another. To prevent the spread of the virus while ensuring the health and safety of both your employees and customers, you should use available communications technology to your advantage.
For instance, you or your employees may use video call or teleconferencing systems such as zoom or skype instead of meeting customers or clients face to face. By using technology to your advantage, you can do your part to help contain the disease. At the same time, it allows you to meet your business goals.
Springhill Marketing has a 100% remote working team. Having used this strategy for many years, we know exactly how to help businesses grow and thrive while working remotely. We know all the tips and tricks and processes, so let us know if you need any advice regarding this matter and we’ll happily tell you how we do it.
Always Be Prepared
As a business owner, being prepared is essential to your survival amidst a global pandemic. Making smart business decisions can always help significantly. Despite the suffering and disruption it brings to our daily lives, the good news is that coronavirus will pass. All we have to do is hang in there, keep ourselves healthy, consider other marketing and sales opportunities, and help prevent the virus from spreading further.
Also, keep in mind that it is possible to grow and thrive amidst a widespread economic or health crisis. Therefore, you shouldn’t hide away. Be proactive and double-down on what works. Make sensible marketing decisions that will help maintain or increase your leads. Finally, you should always be positive and have the aim to grow during this period.
If you need help getting your business in front of your target audience during the coronavirus outbreak, we are glad to assist you. Please speak to us at Springhill Marketing and let’s discuss the digital marketing solutions you need.
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