Google Ads Services

Achieve your business’ sales goals by getting high quality visits to your website with the use of Google Ads.

Google Partner
Accredited Professional Bing Ads

Why are Google Ads Services good for your business

And why should you choose us?


Being visible in Google is important

The goal of every business that wants to grow is to get found on Google.  People who will visit your website are looking for your products and services and are ready to buy.

Laser focused campaigns

As PPC experts we can get your website found with many specific keywords and earn a quick return on investment.


Powerful adverts

It’s important that your market finds what they want in your advert,  We will create powerful adverts called Google Ads or Bing Ads that are based on keywords that they are using.

No. 1 on the finish line

PPC Ads work really fast, the tests will let us know quickly, therefore allowing us to start a new PPC campaign, urgent promotions, and immediate improvements without delays.

Access to everything there is to know

You will be able to see everything about what we are working on and can know the results in as much detail.

All in one specialists

We are a Google Ads agency.  We can work on everything that you may need. May it be website content and design, campaign creation, ad testing and ongoing optimisations development

Results You Can Get in Just About 5 Months


Increase in Product and Services Enquiry


Increase in Google Search Result Visibility


Increase in Number of Newsletter Sign Up


Increase in Conversion Rate

How much will Google Ads services cost?

What will each advert click cost?

The click cost will be depending on your target market and the popularity of the keyword. After getting enough details about your market, we can give you an idea of the cost.

What minimum spend can I expect for PPC every month?

If it’s a search campaign expect to be investing from £750+ per month. The ideal click budget is different for each campaign so give us a bell and we’ll be able to provide you with the details specific to your needs.

What is the average spend for PPC each month?

Your monthly spend will depend on a number of factors such as what your goals are and your target market.

But for a small to medium-sized business, the average monthly Google Ads spend for an average market is between £1,000 and £4,500 per month.

What will it cost me?

Our digital marketing agency fees are adaptable.  The percentage of fees we receive decreases as the monthly click budget increase.  We will explain to you the best options to make the most of your investment.

Who do I pay my click spend to?

Your PPC click spend will go directly to Google / Bing. We prefer this so that you are in control.  We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.

How to choose the right PPC Partner?


It is very important that your Google Adwords specialists have a lot of experience in creating Google Ads campaigns for many businesses and different type of markets and is able to adapt to your marketing requirements.


Always choose a Google Adwordss agency.  You may find web design or marketing companies which offer Google Ads services with the services they offer.  Most often, the work will be outsourced to a specialist company like us and you will then be paying more and will not have direct communication with the actual people working on your Google Ads campaigns.


Don’t use your marketing budget for someone who is yet to learn the trade. If they lack experience, they will use your Google Ads budget to learn how to gain from your business’ search opportunities.

Google Adwords Logo
Bing Ads Services Logo
Gmail Advertising Logo
Video marketing advertising logo

30% of Google searches are products or services related...

Reach the most relevant audience by showing up on top of Google searches with Adwords sponsored Ads.

How our Google Ads Process Works

Paid search adverts via Google Ads and Bing are a very effective and budget wise solution in driving web searching customers to your website with the use of keywords.

Thankfully we offer a complete Google Adwords service package to make the most of your business’ marketing goals and advertising campaigns.

Creating powerful messages

We make sure to create powerful messages for use in the ad titles and descriptions

for different campaigns.  It will feature various product/service advantages and offers that will attract a relevant audience to visit your website.

Positioning of your Campaign

Our expertise and strategies will allow for your adverts to be placed where it is most appropriate to achieve your campaign goals.

Keyword research and analysis

We perform extensive keyword research and based on the many terms that will come out we will have an analysis to determine the best to use.

Target leads by location

We set up your campaign to target by location to get the most relevant traffic.


Ad Content

Because we create ⅔ ads per ad group, we allow alternating adverts so that the best performing one will be displayed more frequently.


Negative Keywords

These will let Google know when you’re advert should not be shown.  Negative keywords are used continuously in campaigns to make sure that the ads will now show up for unrelated search terms.


Monitoring Conversion

The secret to successful Google Ads management is monitoring conversion.  With this, we can know the keywords that work best and are being actioned.  Optimisation contributes to the increase in website actions and decreases in your spending.


It is not common for a customer to order on their first Google shopping visit.  With retargeting, you can reach customers who left your site through other websites by showing pictures and messages of what they have previously viewed.

Display Network Advertising

Display Network refer to websites and apps that have Google Adwords Adverts.  This type of advertising lets your customers see your ads while they browse different websites.

FAQ’s for PPC

Is PPC a great way to attract my target customers?

Google is the most widely used search browser almost everywhere.  Google Ads is very popular among many businesses nowadays.  It can be used for urgent campaigns to start with and then change to something else later.  This type of advertising is very flexible and has many good benefits for your business.

Do you only work with big companies with big marketing budget?

Of course not.  We have been working with different business types, large and small.  Multinational companies or start-ups, we can formulate a great strategy for your marketing needs.  You may even start with a monthly budget of  £110.  Let us explain to you more about our Google Ads management services.

When can we get to work?

We work with one client each month. This is important so that we can go through the processes and not keep our clients waiting. Give us a call to check for our availability. There is a lot to do before kick-off so the earlier we get in touch the sooner we can give you our recommendations.

Should I worry about my competitors clicking on my ads?

They won’t.  Google uses a really complicated system to analyse the click source for your campaigns and makes sure to charge only for clicks that have gone through their filters.  Your competitor’s clicks can be identified and ignored.

How long have you been doing PPC?

Our team of experts all have more than 10 years of experience.  This much experience is important because these Google products are complicated and ever-changing so we only hire those who are highly skilled.

When do we get your reports/update about our campaigns?

We will be sending your reports every month, but if you will require us to update you more often, we are willing to adjust to whatever suits you.

What search engines have PPC advertising and how do I choose the one that is good for my business?

There are currently 2 search engines that are ideal for PPC advertising.  The more popular one is Google which holds 75% of global searches so there are many PPC advertisers who are more keen to put their ads up here.  Second is Bing which holds 10% of the market and has a cheaper cost per click.  We mostly work on these search engines because they are getting the most traffic.  If you are considering any other search engine then feel free to discuss it with us.

What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?

It is important that you share the reports and other related information with us from your previous PPC agency.  These will be very useful for us in creating your new Google Ads campaign.  Mostly, older campaigns are not up to our standards so we tend to use these old data to gain insights and then proceed with a brand new start to get the best results.

Who do we communicate our concerns with?

We know how important communication is so you will be provided with an account manager whom you can communicate with, ask questions and help you with every step of the way.

What is the contract duration?

You will be in a no obligation monthly contract.  We understand that change is inevitable so we are not going to ask you for any commitment.  You just need to provide a 30-day notice if you choose to stop working with us.

I think nobody clicks on Google Ads so why should I do it?

Google and Bing sponsored ads get a lot of clicks for users who are actually looking for you, they actually gain around 20% of the UK searches each month.  The good news is that these ads are highly targeted therefore bringing you only visitors who have a particular need for your products or services.   If you are not yet doing PPC then you are missing out on this opportunity.

How does Google Adwords work?

It works like a bidding system.  There will be a bid for the keywords to show the ads on search results when these keywords are used.  However, it’s not like a regular auction where the highest bidder wins.  The advertisers who have the best quality campaigns in terms of relevance and organisation.  Because of this, it is important that the campaigns are handled by a specialist agency like Recruitment Traffic.  If you settle for less, you are wasting your precious click budget and click opportunities.

How can I check on the status of my campaigns?

You will have full access to all the advertising systems we use.  You can log in to check the status of your campaign anytime.  We will be sending regular monthly reports that have information on the most relevant campaign performance details.

Why do we need continuous PPC management and optimisation?

Because this is the most cost effective.  PPC campaigns should be carefully monitored.  We aim to show continuous improvements with the results.  To give you an idea, here’s a list of what we will do each month:

  1. Look for advertising opportunities
  2. Create adverts.
  3. Keyword targeting, analysis and optimisation.
  4. Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
  5. Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.

86% use Google to find local businesses

Google Partner
Accredited Professional Bing Ads

Talk to Us

Lead Your Business To Success Through Digital Marketing.

badge 22
GlobalSign SSL

Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2024 Situnario Ltd. All rights reserved.