Bing Webmaster Tool Update Introduces 3 Powerful New Features

While Google continues to dominate the search market, Microsoft is quietly making significant strides to enhance its own search platform. With the latest Bing Webmaster Tool update, the tech giant is proving that it’s committed to helping web admins and SEO professionals optimise their websites and improve their overall performance. From expanding search performance data to introducing personalised recommendations and AI-powered tools, Bing is offering powerful new features that can give users a competitive edge.

Search Performance Data Window Extended to 16 Months

A common limitation faced by site owners and marketers has been the inability to analyse long-term SEO trends due to the limited six-month data window in Bing Webmaster Tools. Understanding this challenge, Bing has expanded the data view to cover 16 months, offering site owners a more comprehensive view of their search performance.

Key benefits of the 16-month data extension

1. Comprehensive trend analysis

With access to over a year’s worth of historical data, you can identify long-term trends that were previously hidden in shorter time frames. This allows for more accurate forecasting and strategic planning.

2. Seasonal insights

Websites often experience fluctuations in traffic due to seasonal trends, such as holiday shopping or summer vacation spikes. The extended data view enables you to understand these trends better and adjust your marketing strategies accordingly.

3. Campaign evaluation over time

With more data at hand, webmasters can now evaluate the performance of their campaigns over a longer period. This helps refine future marketing efforts by identifying what worked and what didn’t.

4. Improved resource allocation

Long-term data helps determine which strategies have the most significant impact over time, allowing businesses to allocate resources more effectively to high-performing areas.

5. Competitive advantage

Leveraging long-term data gives you an edge over competitors who may still be working with shorter timeframes. By understanding trends sooner, you can make proactive adjustments to your SEO strategy and stay ahead in search rankings.

New “Recommendations” Feature Unveiled

In addition to the extended data view, Bing has also introduced a major upgrade to its Insights tools. What was previously known as the “Insights” feature has now evolved into “Recommendations”. This new Bing Webmaster Tool update provides personalised, actionable advice designed to help businesses and marketers optimise their sites for better SEO performance.

How Recommendations enhance SEO management

1. Actionable insights

While most analytics tools give you data, Recommendations go a step further by offering specific actions tailored to your site’s performance. These recommendations cover everything from keyword optimisation to technical SEO improvements, allowing you to act on real data rather than speculation.

2. Granular data for precise adjustments

The tool dives deep into performance metrics, offering detailed insights into what’s working and where improvement is needed. This granular data enables you to fine-tune strategies with precision.

3. Real-time updates

In a fast-paced digital environment, timely information is crucial. Recommendations provide real-time updates so you’re always working with the latest data. This allows you to make quick, effective changes when necessary.

4. Comprehensive SEO advice

Whether you need help with improving your site’s visibility through keywords, building stronger backlinks, or enhancing user experience, Recommendations offer guidance on all critical aspects of SEO. It’s like having a personalised SEO consultant built into your dashboard.

AI-Driven SEO with the Private Preview of Copilot 

As artificial intelligence (AI) continues to revolutionise the SEO landscape, Bing is pushing the boundaries with the integration of Copilot into the Webmasters Tools. An AI-powered feature currently in private preview, Copilot is designed to assist site admins by answering queries, providing real-time data insights, and automating routine tasks.

What Copilot brings to the table

1. Real-time Q&A support

Copilot offers real-time, contextually relevant answers to your SEO-related queries. Whether you’re troubleshooting a traffic drop or looking for advice on improving a specific page, it can provide instant answers that save you time and effort.

2. Deep data insights

The AI-driven tool goes beyond surface-level analytics, providing you with more meaningful insights into your website’s performance. It identifies trends and opportunities that may otherwise go unnoticed and suggests ways to improve visibility and engagement.

3. Enhanced workflow efficiency

By automating repetitive tasks, such as crawling or indexing, Copilot can help you focus on high-priority activities. This increased efficiency allows site owners to spend more time refining their content strategies and optimising user experience.

Currently available only to a select group of users, this Bing Webmaster Tool update will eventually offer a broader rollout, giving more site owners access to AI-driven tools that streamline their SEO efforts. 

Make Smarter Strategies with the Improved Bing Webmaster Tools

With the introduction of these three powerful updates, Bing is empowering businesses and SEO professionals to make smarter, faster, and more effective decisions. These advancements can help businesses and marketers like you stay ahead of the curve.

Don’t have the time to analyse the performance of your website and adjust your SEO strategies accordingly? At Springhill Marketing, we can help. Our team of digital marketing specialists can provide you with tailored SEO solutions to help you dominate major search engines such as Google and Bing. Get in touch today!