Achieve your business’ sales goals by getting high quality visits to your website with the use of Google Ads.
Why is PPC good for your business
And why should you choose us?
Being visible in Google is important
The goal of every business who wants to grow is get found in Google. People who will visit your website are looking for your products and services and are ready to buy.
Laser focused campaigns
PPC campaigns gets your website found with many specific keywords and earn quick return on investment.
It’s important that your market finds what they want in your advert, We will create powerful ads that are based on keywords that they are using.
No. 1 on the finish line
PPC Adverts work really fast, the tests will let us know quickly, therefore allowing us to start new campaigns, urgent promotions, and immediate improvements without the delays.
Access to everything there is to know
You will be able to see everything about what we are working on and can know the results in as much detail.
All in one specialists
We are PPC experts. We can work on everything that you may need. May it be website content and design, campaign creation, ad testing and and ongoing optimisations development
Happy customers, and counting
"We asked Springhill Marketing to help us to bring in more client leads. Since, we have had a substantial amount of increased traffic and new business leads.”
Craig Vallance - Create Recruitment, Corby Northamptonshire
"I have seen a dramatic increase in converted leads and the phone has been going off more than ever"
Leon Kyte - Dragons Dents, Daventry, Northamptonshire
"I can highly recommend Springhill Marketing. Providing us with Online Marketing, SEO and Google Adwords services for many years, they’ve dramatically increased our website traffic, new business enquiries and sales."
Steve Bendon - Wellingborough Door Company, Northampton
"Since employing you to advertise my business on Google I have seen the number of client enquiries rising by 25%+."
Leigh Adley - Set Your Mind Free, Milton Keynes Buckinghamshire
"We would have no hesitation recommending these SEO services to anyone. With the increased enquiries we are getting higher sales rates which is what we all want."
Elliot Starmer - ES Promotions, Kettering Northamptonshire
“I’ve worked with a few marketing companies over the years, but none have provided a higher ROI or as many business enquiries as Springhill Marketing. I highly recommend their work.”
James Baird - Apexia, Market Harborough Leicestershire
"The knowledge of the team is outstanding …and I can honestly say we wouldn’t have got there without them."
Laura Mould - SSG Recruitment, Hertfordshire
"I’ve found Springhill Marketing very knowledgeable, professional and easy to deal with. They take their time to understand your company objectives, what your overall strategy is and how their services can help you fulfil your business plan."
Mark Perkins - Mark2 Solutions, Kettering Northamptonshire
"If you want sound advice, a friendly service – where nothing is too much trouble and results that are really mustard then Springhill Marketing is the only way to go for your Digital Marketing."
Caroline Nall - Crest Publications, Kettering Northants
"We have experienced a significant increase in relevant enquiries since using their services and now consider their work an essential component to our marketing strategy.”
Amy Cox - Crockwell, Daventry Northamptonshire
Results You Can Get in Just About 5 Months
Increase in Product and Services Enquiry
Increase in Google Search Result Visibility
Increase in Number of Newsletter Sign Up
Increase in Conversion Rate
How much do I spend for PPC?
What will each advert click cost?
The click cost will be depending on your target market and popularity of the keyword. After getting enough details about your market, we can give you an idea on the cost.
What minimum spend can I expect for PPC every month?
Your minimum monthly spend will be only £110 (our fees included but excluding taxes).
What is the average spend for PPC each month?
Your monthly spend will be depending on a number of factors such as what your goals are and your target market.
But for a small to medium sized business, the average monthly PPC spend for a competitive market is between £1,500 and £4,500 per month.
What will it cost me?
What will it cost me?
Our fees are adaptable. The percentage of fees we receive decreases as the monthly click budget increase. We will explain to you the best options to make the most of your investment
Who do I pay my click spend to?
Whom should I give my click spend?
You will be giving your payment directly to advertising systems like Google Adwords and Bing Ads/AdCentre. We prefer this so that you are in control. We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.
How to choose the right PPC Partner?
It is very important that your PPC specialist have a lot of experience in creating PPC campaigns for many business and different type of markets and is able to adapt to your marketing requirements.
Always choose a PPC Specialist. You may find web design or marketing companies which offers PPC services with the services they offer. Most often, the work will be outsourced to a specialist company like us and you will then be paying more and will not have a direct communication with the actual people working on your campaigns.
Don’t use your marketing budget to someone who is yet to learn the trade. If they lack experience, they will use your PPC budget to learn how to gain from your business’ search opportunities.
How our PPC Process Works
Paid search adverts via Google Adwords and Bing is a very effective and budget wise solution in driving web searching customers to your website with the use of keywords.
Thankfully we offer a complete PPC service package to make the most of your business’ marketing goals and advertising campaigns.
Creating powerful messages
We make sure to create powerful messages for use in ad title and descriptions
for different campaigns. It will feature various product/service advantages and offers that will attract relevant audience to visit your website.
Positioning of your Campaign
Our expertise and strategies will allow for your adverts to be placed where it is most appropriate to achieve your campaign goals.
Keyword research and analysis
We perform and extensive keyword research and based on the many terms that will come out we will have an analysis to determine the best to use.
Target leads by location
We set up your campaign to target by location to get the most relevant traffic.
Because we create ⅔ ads per ad group, we allow alternating adverts so that the best performing one will be displayed more frequently.
These will let Google know when you’re advert should not be shown. Negative keywords are used continuously in campaigns to make sure that the ads will now show up for unrelated search terms.
The secret to a successful PPC campaign is monitoring conversion. With this we can know the keywords that works best and being actioned. Optimisation contributes to the increase in website actions and decrease in your spend.
It is not common for a customer to order on their first visit. With retargeting, you can reach customers who left your site through other websites by showing pictures and messages of what they have previously viewed.
Display Network Advertising
Display Network refer to websites and apps that has Google Adwords Adverts. This type of advertising lets your customers see your ads while they browsing different websites.
FAQ’s for PPC
Is PPC a great way to attract my target customers?
Google is the most widely used search browser in almost everywhere. PPC is very popular among many businesses nowadays. It can be used for urgent campaigns to start with and then change to something else later. This type of advertising is very flexible and have many good benefits for your business.
Do you only work with big companies with big marketing budget?
Of course not. We have been working with different business types, large or small. Multinational companies or start-ups, we can formulate a great strategy for your marketing needs. You may even start with a monthly budget of £110. Let us explain you more about what options you have.
When can we get to work?
We work with one client each month. This is important so that we can go through the processes and not keep our clients waiting. Give us a call to check for our availability. There is a lot to do before kick-off so the earlier we get in touch the sooner we can give you our recommendations.
Should I worry about my competitors clicking on my ads?
They won’t. Google uses a really complicated system to analyse the click source for your campaigns and makes sure to charge only for clicks that have gone through their filters. Your competitor’s clicks can be identified and ignored.
How long have you been doing PPC?
Our team of experts all have more than 10 years of experience. This much experience is important because PPC is complicated and ever changing so we only hire those who are highly skilled.
When do we get your reports/update about our campaigns?
We will be sending your reports every month, but if you will require us to update you more often, we are willing to adjust to whatever suits you.
What search engines have PPC advertising and how do I choose the one that is good for my business?
There are currently 2 search engines that are ideal for PPC advertising. The more popular one is Google which holds 75% of global searches so there are many PPC advertisers who are more keen to put their ads up here. Second is Bing which holds 10% of the market and has a cheaper cost per click. We mostly work on these search engines because they are getting the most traffic. If you are considering any other search engine then feel free to discuss it with us.
What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?
It is important that you share the reports and other related information to us from your previous PPC agency. These will be very useful for us in creating your new campaigns. Mostly, older campaigns are not up to our standards so we tend to use these old data to gain insights and then proceed with a brand new start to get best results.
Who do we communicate our concerns with?
We know how important communication is so you will be provided with an account manager whom you can communicate with, ask questions and help you with every step of the way.
What is the contract duration?
You will be in a no obligation monthly contract. We understand that change is inevitable so we are not going ask you for any commitment. You just need to provide a 30 day notice if you choose to stop working with us.
I think nobody clicks on Google Ads so why should I do it?
Google and Bing sponsored ads get a lot of clicks for users who are actually looking for you, they actually gain around 20% of the UK searches each month. The good news is that these ads are highly targeted therefore bringing you only visitors who has a particular need for your products or services. If you are not yet doing PPC then you are missing out on this opportunity.
How does Google Adwords work?
It works like a bidding system. There will be a bid for the keywords to show the ads on search results when these keywords are used. However it’s not like a regular auction where the highest bidder wins. The advertisers who have the best quality campaigns in terms of relevance and organisation. Because of this it is important that the campaigns are handled by a specialist agency like Recruitment Traffic. If you settle for less, you are wasting your precious click budget and click opportunities.
How can I check on the status of my campaigns?
You will have full access to all advertising system we use. You can log in to check the status of your campaign anytime. We will be sending regular monthly reports that has information on the most relevant campaign performance details.
Why do we need continuous PPC management and optimisation?
Because this is the most cost effective. PPC campaigns should be carefully monitored. We aim to show continuous improvements with the results. To give you an idea, here’s a list of what we will do each month:
- Look for advertising opportunities
- Create adverts.
- Keyword targeting, analysis and optimisation.
- Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
- Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.