Google Completes June Core Update 2025 Rollout: What It Means for Your Website

Google’s June core update 2025 officially wrapped up on July 17th, after a nearly three-week rollout that began on June 30th. If you’ve noticed any shifts in your site’s search performance recently, this update is likely the cause. It’s one of the more substantial algorithm changes this year, and it’s had a wide-reaching impact across industries.

So, what exactly happened? And more importantly, what should you do next?

A Quick Recap: What Are Core Updates?

Core updates are significant changes to Google’s main search algorithm. They’re not focused on any one type of content. They’re designed to refine how Google evaluates all websites, with the ultimate goal of surfacing more relevant, high-quality results for users.

Core updates are not about “punishing” specific sites. Rather, they reward those that consistently meet Google’s expectations for expertise, trustworthiness, and usefulness. And because core updates are broad in scope, any site can be affected, be it positively or negatively.

The Rollout: What Happened?

Google announced the update on June 30th, with the full rollout concluding in the early hours of July 17th. As usual, the changes were introduced gradually, which meant some sites saw volatility almost immediately, while others experienced more subtle, delayed impacts.

One key point of interest is that this update comes on the heels of the March 2025 core update, which emphasised supporting original creators. That messaging was noticeably absent this time around, raising eyebrows in the SEO world about where the search giant is now placing its focus.

What You Might Be Seeing

Depending on your site and niche, the update may have had no effect, a moderate boost, or a major drop in rankings. Some of the common outcomes include:

• Sites previously ranking on page 1 for key terms dropping several positions, or worse, landing on pages 2 or 3.
• Traffic fluctuations, with some sites seeing a notable decline in visits from organic search.
• Others benefitting from better visibility and a surge in rankings due to improved content alignment with Google’s expectations.

If your site was hit hard, it doesn’t necessarily mean you’ve done something wrong. It might just mean your competitors have done something better.

Why This Update Feels Bigger

Although the search giant didn’t explicitly say this update was larger than usual, many SEOs believe it is. John Mueller, Google’s Search Advocate, hinted online that this might be one of the more impactful updates in recent memory. And the data backs it up. A wide range of industries saw dramatic swings in rankings.

Complicating matters is Google’s increasing reliance on AI-generated search answers. Even if you rank number one, if Google shows its own AI snippet above your page, that could seriously dent your click-through rate. The search landscape is evolving, and it’s not just about rankings anymore. It’s about visibility within new formats.

What You Should Do Right Now

With the June core update 2025 complete, now is the time to take a sober look at your performance, not panic.

1. Assess the impact

Start with Google Search Console. Look at the last 30 days of data and compare performance before and after 30 June. Focus on:

• Ranking shifts for important keywords
• Changes in impressions and click-through rates
• Any specific pages that lost or gained traction

Also, check your Google Analytics or other traffic tools for changes in organic traffic.

2. Study your competitors

If your rankings dropped, others rose. Examine the sites that now outrank you. What are they doing differently?

• Is their content more in-depth?
• Do they have clearer headings or better formatting?
• Are they more authoritative in your space?

These clues can guide your own optimisation strategy.

3. Don’t make rash changes

One of the biggest mistakes after a core update is overreacting. Resist the urge to delete pages, change your entire SEO structure, or rewrite everything overnight. Google’s own advice is clear: don’t make quick fixes based on temporary losses. Wait, analyse, and only take action when you have real evidence.

Long-Term Strategy: Quality Still Wins

Google has consistently said that core updates are about rewarding helpful content. That hasn’t changed. If you’ve been focusing on creating genuinely useful resources, you’re already on the right path.

That means content that:

• Satisfies user intent, not just ranks for keywords
• Is written with expertise and authority
• Is well-structured, well-written, and easy to navigate
• Avoids fluff or clickbait; Google’s getting better at spotting it

If your site has taken a hit, focus on improving quality in meaningful ways, not cosmetic changes. Rewriting pages to improve clarity, updating outdated information, adding useful visuals, or better internal linking can all help.

Google also recommends only deleting content as a last resort, and only if it’s truly low-value or misleading.

Whatever Happened to More Updates?

At the end of 2024, Google teased the idea of more frequent core updates, aimed at quicker recovery times and less severe single-update impacts. That hasn’t really materialised. We’re halfway through 2025 and have only seen two major core updates, which is on pace with previous years.

If you’re wondering when the next one will land after the June core update 2025’s rollout, the answer is: who knows. Google tends to be unpredictable with its timing, and updates can arrive with little warning.

Keep Refining Your Google Strategy

The June 2025 core update is over, but its ripple effects will be felt for weeks, if not months. Whether you gained, lost, or stayed flat, now’s the time to reflect and refine your strategy. Stay focused on high-quality, user-first content, and be sure to always monitor your performance. More importantly, keep optimising your site to stay ready for future Google updates.

At Springhill Marketing, we specialise in helping UK businesses stay ahead of Google’s core updates with proven, ethical SEO strategies. Whether you’ve been impacted by the latest changes or want to future-proof your site, our team can provide the expert analysis and tailored optimisation your business needs to thrive online. Get in touch today to see how we can strengthen your rankings and boost your visibility.