Google Launches October 2023 Core Update

Following a recent revision to its Helpful Content system and guidelines, Google has updated its search algorithm yet again. The search giant confirmed that it started rolling out its October 2023 Core Update, which is expected to cause fluctuations in website rankings in the coming weeks.

Google’s 3rd Core Update for 2023

The October update marks the third time Google tweaked its search algorithm to prevent people from gaming the system. As with the March and August 2023 core updates, it would take several weeks to complete its rollout.

At this time, it is commonplace for site owners to experience notable changes in their search rankings and visibility on search engine result pages or SERPs. In fact, SEO industry chatter has already revealed high levels of volatility lasting several days.

As SEO specialists, our team at Springhill Marketing encourages everyone to remain patient during the rollout period. We also advise that you track your website to determine how the latest Google update affects its performance.

Worried About Your Search Ranking?

If you are worried that Google’s most recent search algorithm update would result in significant changes to your rankings, it helps to go over your existing web content and find opportunities for improvement. Also, make sure that it stays relevant and provides value to your target audience.

To ensure your website remains Google-friendly, here are a few pointers you should consider:

1. It’s best to be always prepared

As you know, Google launches several core updates in a year. Each of these updates may target specific aspects of its search algorithms. This means they may affect your website differently every time these updates are released. For this reason, it helps to stay prepared all the time and follow SEO best practices to reduce their impact on your website or even ensure you won’t be affected at all.

 2. Always find ways to improve your website

Should you experience negative changes to your search rankings after a core update, you should evaluate the differences and identify specific elements of your website you can improve. Your web content is always a primary candidate, as Google constantly emphasises in its guidelines the importance of relevant, authoritative, and high-quality content. If you consistently provide informative and valuable content to your audience, you are more likely to maintain or improve your search rankings.

 3. Provide better user experience

Besides content quality, Google considers a website’s user-friendliness when ranking web pages. For this reason, ensure that yours has excellent page loading speed, features ease of navigation, and is mobile-friendly to maintain your search ranking, regardless of whether there’s a core update.

 4. Demonstrate EEAT

A site owner’s or publisher’s expertise, experience, authority, and trustworthiness, or EEAT, is also a vital Google ranking factor. Therefore, see that you establish and demonstrate your credibility and expertise in your industry or niche to ensure excellent search rankings.

 5. Ensure continuous website improvement

At Springhill Marketing, we always say that SEO is a marathon rather than a sprint. To stay on the right of Google, you should continuously improve your website. It also helps to keep yourself updated on SEO news so you can adjust your strategies when needed and ensure they match the October 2023 Core Update and other future changes to Google’s search algorithm.

 6. Work with reputable SEO specialists

As a business owner, you are likely to have a busy schedule and have no time to manage your website. Enlisting the services of trustworthy and reputable SEO experts, such as our team at Springhill Marketing, helps ensure that your site is always updated and optimised for Google and other major search engines. This reduces the risk of experiencing a drop in search rankings or a potential Google penalty.

Stay on the Right Side of Google

With Google’s ever-evolving search algorithm, it always pays to stay updated to ensure your SEO strategies align with the search giant’s guidelines. More importantly, you should consistently provide your audience with high-quality, informative, and authoritative content to maintain your search ranking, regardless of whether there’s a new Google core update.

If you need expert assistance when recovering from a drop in search rankings or keeping your SEO strategies updated, we at Springhill Marketing are happy to help. Get in touch with our team, and we’ll provide you with the SEO solutions you require.