SEO Migration Services
Keep Your Visibility When You Redesign or Move Your Website
Moving your website shouldn’t mean starting over with Google. At Springhill Marketing, our SEO migration services protect your hard-earned rankings, traffic, and leads, so your relaunch goes live without losing visibility or momentum.
SEO Strategy
Keyword Research
Competitor & Market Analysis
Website Optimisation
Landing Page Creation
Conversion Optimisation & Tracking
Technical SEO
Content Writing
Content Marketing Outreach
Quality Backlink Building
Monthly Reports
Dedicated Account Manager
The Hidden Cost of a “Simple” Website Move
A new website can look great on the surface, but quietly destroy years of SEO progress overnight. Without the right SEO migration plan, even a small technical oversight can lead to traffic losses that take months or even years to recover.
Broken redirects that kill rankings
When old URLs disappear without proper redirects, Google sees them as dead ends. That means your existing rankings and link equity vanish, too. As part of our website migration SEO services, we ensure every valuable page has a precise redirect to its new destination so your SEO authority transfers seamlessly.
Lost backlinks and crawl errors
External links pointing to your old pages are a major trust signal for Google. If they break, you lose credibility and crawl efficiency. Our website migration SEO specialists will audit all backlinks, preserve your most valuable ones, and ensure Google’s crawlers find their way through your new site without friction.
Poor URL mapping that confuses Google
Changing URLs without a clear mapping plan tells Google your content has vanished, or worse, been duplicated. We build a clean, logical URL structure that mirrors your old content hierarchy while improving crawlability and internal linking. The result: a stronger, faster-indexed site.
No post-launch monitoring = silent traffic drops
Many businesses celebrate a new site launch and then realise, weeks later, that their traffic has tanked. Without the right SEO website migration services and expert post-launch tracking, you won’t know what went wrong until it’s too late. Our team monitors performance from day one, catching issues early and ensuring a smooth transition.
Our Solution
You shouldn’t have to choose between a beautiful new website and your hard-won SEO results. At Springhill Marketing, our SEO migration service gives you both. We combine technical precision, data-driven planning, and proactive monitoring to safeguard your visibility at every step.
Pre-migration audit
We start our SEO migration services by reviewing your current website’s SEO footprint: what pages rank, where your traffic comes from, and which keywords drive conversions. This baseline data becomes our roadmap, ensuring no valuable asset gets lost in the move. We also assess technical factors such as site speed, mobile usability, and crawl depth to identify improvements for your new site.
Precision redirect mapping
Redirects are the backbone of SEO migration. Our team builds a precise one-to-one redirect plan for every important page, preserving link equity and ensuring a smooth user experience. We’ll test and validate redirects to confirm that nothing breaks when the switch happens.
Staging site collaboration
Before your new site goes live, we will collaborate directly with your web developers to test the staging environment. We make sure on-page SEO, metadata, and site structure are properly implemented. This pre-launch stage is where we catch and fix potential ranking issues before they ever reach Google’s index.
Post-launch monitoring
Once your new site is live, our work as an SEO migration service provider doesn’t stop. We closely track your rankings, organic traffic, and crawl stats using analytics and Google Search Console. If we detect anomalies, such as crawl errors or ranking dips, we act immediately to correct them. This vigilance ensures a smooth migration with minimal to zero disruption.
Ongoing guidance for your new site
After the migration, we continue to support you with performance reviews, SEO adjustments, and strategic recommendations. From improving on-page content to building new backlinks, we help you make the most of your upgraded site’s foundation as part of our commitment to providing reliable and high-quality SEO migration services.
How It Works
Website migrations can be stressful, but with our SEO migration services, they don’t have to be. At Springhill Marketing, our team handles all the technical details while keeping you informed every step of the way.
Discovery call – we review your site and goals
We start our SEO migration services by reviewing your current website’s SEO footprint: what pages rank, where your traffic comes from, and which keywords drive conversions. This baseline data becomes our roadmap, ensuring no valuable asset gets lost in the move. We also assess technical factors such as site speed, mobile usability, and crawl depth to identify improvements for your new site.
Migration blueprint – get a custom plan with a timeline
We don’t use generic templates when providing website migration SEO solutions. You’ll receive a tailored migration blueprint detailing every step: URL mapping, redirect rules, testing, and timelines. This document acts as the foundation for your development and SEO teams to work in sync.
Seamless execution – we coordinate with your dev team
Our specialists collaborate directly with your designers and developers to ensure smooth implementation. As an experienced website migration SEO services provider, we speak both “dev” and “SEO”, bridging the gap between technical and marketing teams. This reduces delays, avoids miscommunication, and keeps your project on track.
Ongoing support – monitor, optimise, and grow
Once live, we keep monitoring performance data, resolving technical issues, and finding new opportunities for growth. Whether it’s fine-tuning on-page content or improving local SEO visibility, we make sure your new website performs even better than before through tailored website migration SEO solutions.
Why Choose Us?
Not all SEO migration specialists are created equal. You need a partner with experience, proven results, and the technical fluency to ensure nothing slips through the cracks. Here’s why UK businesses trust Springhill Marketing to provide them with bespoke SEO migration services:
Google-certified SEO specialists
As a certified Google Partner, Springhill Marketing stays up to date with the latest best practices and algorithm updates. We understand exactly what Google values during and after a migration. With us, your transition is handled with precision and care from start to finish.
100+ successful migrations since 2018
We’ve successfully managed migrations for over a hundred websites across industries, from SMEs to large enterprises. Whether it’s moving to a new domain, redesigning your site, or switching CMS platforms, our track record as an SEO migration service provider speaks for itself. Every migration is carefully planned, executed, and monitored to protect your rankings.
We speak dev + marketing fluently
Many migrations fail because SEO and development teams don’t communicate effectively. We bridge that gap. Our specialists know both technical SEO and the language of developers, ensuring changes are implemented correctly without holding up your launch schedule.
Transparent pricing (no hidden fees)
We believe in clarity and honesty. You’ll receive a detailed quote upfront, outlining the exact scope of work and what’s included. There are no surprise add-ons or “extra” charges halfway through; just straightforward pricing for premium SEO website migration services.
UK-based team with enterprise experience
Our UK-based SEO experts have worked with both local businesses and enterprise-level clients. This gives us the agility to deliver fast, hands-on website migration SEO services while maintaining the depth of knowledge needed for complex projects. You get personal service backed by professional experience.
Talk to our SEO consultants today…
We will create and manage your bespoke SEO campaign to ensure that your business is gaining the most whilst paying the least.
Call us today on the number below and take your search engine optimisation (SEO) campaign to the next level.
FAQ’s
How soon should we involve you in the migration process
Ideally, we should be involved and start providing SEO migration services as early as possible (i.e. before development starts). This allows us to plan redirects, URL structures, and SEO improvements while your new site is being built. The earlier we join, the smoother and safer your migration will be. Even small pre-launch changes can make a huge difference in preserving rankings.
Can you help if my migration has already gone live and traffic has dropped?
Yes. If your site has already launched and you’re seeing a drop in traffic, we can still step in to diagnose and fix the problem. As part of our SEO website migration services, we’ll audit your redirects, analyse crawl data, and repair lost link equity. While post-migration recovery takes time, swift action can reverse most of the damage.
Do you work with our web developers?
Absolutely. In fact, collaboration is essential to a successful SEO migration. We work directly with your developers to ensure all technical and SEO recommendations are implemented correctly. This partnership avoids conflicts and keeps your project on schedule while protecting your visibility.
What’s included in the free consultation?
Our consultation includes a review of your current site’s SEO health, an overview of potential migration risks, and actionable recommendations. You’ll also receive a rough timeline and next steps if you choose to move forward with our SEO migration services. There’s no obligation. Just honest advice to help you make informed decisions.
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