SEO Tools

We’ve put together this list of mostly FREE SEO Tools to help you with your everyday SEO tasks.

But if you don’t have the time and in-depth knowledge of SEO that’s required to see continued SEO improvements, we can help. We’re SEO specialists, so give us a bell and let us know about your business and marketing aims. 

Start moving up the Google Ranks, Increase your website Traffic, Sales and Enquiries today.

Updated 2023


Clicky Web Analytics

Clicky is a tool you can use to analyse and track everything that goes on your website traffic whether in the past or real-time! It will let you see your website visitor’s behaviour as they visit your website which is a really good thing when you are trying to see how your marketing efforts are affecting your targets then you can adapt or make changes to it as needed.




Bitly is a platform for link management. Its main function is to shorten links – URLs that you are adding on social posts, emails or website content, these are called bitlinks. If you have a Bitly account, you will also be able to track the shares and clicks on these bitlinks.



SEO Book Keyword Tool

This is a free keyword research tool that generates English keywords / search terms that are most suited for your website based on your main search term. The tool also shows estimated monthly searches for a term from browsers such as Google, Bing and Yahoo.



SERPS Keyword Research Tool

SERPS free keyword research tool will give great suggestions for keywords to use in your SEO and or PPC based on searches from Google, Bing and Youtube.



The Reddit Keyword Research Tool

Reddit keyword tool is a keyword research tool that is great for finding keywords that have been popular in discussions online. It gives you a list of keyword that is timely and have been talked about a lot, best if you are thinking of a topic to write about for your content. Results are pulled via Grepwords, which is known to be one of the best data sources nowadays. It gives results based on Monthly Search volume. You can get very similar numbers to those you get from Google’s keyword planner.


Reddit Keyword Research Tool

LSI Graph

LSIGraph is an SEO tool that can generate LSI (Latent Semantic Indexing) keywords for free. LSIs are keywords that are related to your main keyword which is important for on-page SEO. It is very simple to use even if you don’t have SEO experience, just type your main keyword and it will give results.


lsi graph


Long-tail keywords are the promising keywords for use in SEO and this tool promises perfect keyword ideas. The good thing about this tool is it allows you to research for popular keywords for a certain location which is a good thing if you are going for the local market.


Google Trends


SEOJet is the original backlink strategy software. Not only does it use top ten Google data to tell you what to do for every anchor text, it also shows you exactly what it is going to take to get each of your important pages to page one of Google. There is also an in depth competitor analysis tool that shows you exactly how you compare to your top ranked competitor.


Answer The Public

This is a great tool for those doing content marketing. It is similar to Google’s autocomplete. It provides information on the questions were already asked or searched for on the topic/question you asked. Simply type in the keyword and it will give you a graphic image of the questions asked on the topic. Instant idea for your next blog!


FAQ Fox by WebpageFX

If you are researching for a certain topic to write about or to use in your content, as well as trustworthy and popular sources, this tool can be of great help. It can give you a list of relevant articles that are popular or have gone viral about the topic you are researching on / writing about. You are sure to refer to content that has valuable information from your trusted websites. First, you will write the keyword or the topic and then list down your trusted websites where you want the articles for your inspiration to come from.




When working in international SEO, this free tool is great in checking your ranking. You don’t need to use proxy or VPN. It will give you a link to a Google search result page based on keyword, domain, country and language so that you know where you’re at on your international SEO efforts.



Accuranker – Google Grump

We all know how SEO changes happen so often and out of the blue. This tool can help us to predict if there is something going on within Google algorithm and to help us be prepared for such. The result is called, Google Grump. It basically tells us about the current mood of Google. If the result came out as ‘Furious’ then rank changes are going on a lot and most likely, an algorithm update is happening. ‘Grumpy is when the ranking moves more than usual. ‘cautious, usual ranking changes and ‘chilled’ is when everything looks normal.


Google Grump

Small SEO Tools

This website has a collection of free SEO tool you can use for your SEO tasks and many others. Its popular tools are the plagiarism checker, article rewriter, backlink maker and meta tag generator. It has over a hundred free tools that are very helpful in almost every aspect of SEO and digital marketing. This one is worth bookmarking.


small seo tools

Google SERP  Snippet Optimization Tool

This tool is very handy in checking how your meta description will look like in search results. It will help check if all the words you input is visible when your page comes up on a Google search. This is important because this is how users determine the relevance of your page to their search.




You can get emails on new content about your brand, competitors, events, or any topic you like with this tool. It’s a free alert service that will send you updates from the web to your email inbox.


Talk Walker Alerts
Dr Link


This tool can analyse and show the backlinks information of any website. This can help you to check for new backlinks to your website. Backlinks are important because it is an indicator of your website’s influence and popularity. It is a very simple tool where you just simply put in the website you want to check and wait for the result.




LINKIO is an SEO tool that can analyse your existing backlink data and provide you with suitable anchor text for your link building campaign. You can also automate your backlink imports and keep it fresh by syncing Linkio with your Ahrefs account. In addition, this tool makes use of your existing backlinks to match up your anchor text with relevant links.



Google Search Console

If you’d like to let Google know of your website or blog update, then this tool can help. You simply submit the URL to the Search Console and then it may be indexed and found on searches. There is, however, no guarantee that it will be indexed immediately.


google search console


Ping or pinging means to ‘get attention’ or ‘let them know.’ In the world of internet, we can use tools like Pingomatic so that we can ping or let search engines know your website or blog exists or had an update. When you submit your URL, it will then send a ping to a set of search engines, therefore helping to drive traffic to it. This is especially for those people who don’t know much about SEO and wants to gain visits to their website.




This tool is a free and easy way to let search engines like Google, Yahoo, Bing, etc know about your website. It is a very simple process, you just need to submit your site and they will have it indexed by search engines. You will receive emails updating you on the status of your submission.




If there are tools to shorten links, then this one is to expand them. The thing about short links is you don’t have an idea where it will take you. It can be a link that can be problematic. These days especially when everyone has the liberty to share links on different social platforms and messaging apps, this tool will help you to check suspicious links and will let you know what website or page it will bring you.



Siteliner – Website Analysis

Siteliner is a free tool for website analysis. It can also check for duplicate content within your website. Google doesn’t like duplicate content so you need to check if you have any in your site and amend or replace them. This tool also provides information on other website issues like broken links and missing titles.



Website Penalty Indicator

A website penalty indicator tool is used to check if your website has been penalised by Google. If you are wondering why there was a drop in your website traffic and if it had been caused by a Google algorithm update, then this one is handy. If the results show that the update caused the loss of traffic then you can start making changes to adapt and improve your traffic again.

Website Penalty Indicator

Google Keyword Planner

The Google Keyword Planner can help you select the best search terms to place in your ads to attract the right customers for your products or services. Use this tool to search for words and phrases related to your products or services. It can also give some insight into how often particular words.

google keyword planner

SEO Powersuite

  • Rank Tracker – This will track how your site or competitors are ranking in the keyword searches. You’ll also get the needed data to improve your rank and get ahead of the competition.
  • Website Auditor – Speeds up your auditing time and shows how to optimise your site.
  • SEO SpyGlass – This feature can check more than 100,000 competitor backlinks. You can use that data improve link building campaigns
  • Link Assistant – This tool handles all your links and builds partnerships. You can even use it to search for guest blogging gigs.


This software helps you find contact information to create partnerships or friendship with other sites. With a few right clicks, you can get the information you need

You will need to install the extension to your browsers. To use it imagine, your searching for organic food bloggers to outreach your backlinks and content sharing. To reach them, you can find their links through their comment on their favourite authors.

Once you find their personal or working links, highlight it and right-click to show all the hyperlinks in that page’s blog comments. Then select the option Scrape Similar.

Export that information into a Google Doc. Now you have complete data of bloggers and websites to reach.


This tool provides keyword suggestions using various search engines like Google and YouTube. You can start by visiting their site, selecting the search engine, root keyword, and country you like you to rank, then enter search.

Afterwards, you’ll get hundreds of various keyword suggestions used by real people. From this collection of search terms, you can select long and short tail keywords for your content.

Select the keywords from the list on the left and transfer them to the right. Download them to your computer.


This software helps you see how your site will rank using a particular keyword. Also, it also gives suggestions on how to make that happen.

Its free version allows you to manage one site and generate reports. It can show you how your site is performing and what steps you need to take to improve ranking.

Also, you can analyse keywords, the site’s capability for ranking and how to face up to the competition.


Seed Keywords

This is software used for finding keywords and can reduce your research time tremendously. This helps by allowing you to ask them for exactly what they would search.

For example, buying Epsom salt – you can find specific search terms that people will be looking for.

seed keywords


Sumo is designed for internet marketers. Even the free version could give you valuable data from your content. You can create:

  • Email capture pop-ups
  • Welcome mats (for optimising search traffic straight to your mailing list
  • Professional-looking website
  • The ability to add features like content tracking and heat maps

This software can optimise your content and help your site grow.



With images in your site or blog, you can lessen the bounce rates while increasing on-page time. This tool can help you create engaging images. It simple but effective because:

  • It has features similar to Adobe Photoshop
  • You can create various designs based on particular requirements like featured images, social media posts or posters to help your advertising efforts. You can even create a design template for your business cards.

You can use this tool allows you to create images from scratch or following the template guidelines. It may require some learning curve, but it’s worth it.



You can use this tool for creating images for your blogs, Facebook ads, infographics, and social media. Also, you use Stencil for refreshing your LinkedIn and other social network pictures.

This tool is easy to use even if you don’t have much designing experience or aptitude. You also have the option of converting your images from the website to social media.


WP Smush

This tool can remove your images unneeded data and codes from images, reducing loading time. This is a WordPress Plugin. It has a dashboard to make it easier to smush the images and attachments without compromising the quality. You can run it in the background while working on other things.


Yoast SEO

Yoast SEO is a well-known WordPress SEO optimiser. You can get accurate information using real ranking influences in improving our content. It has both premium and free versions.
After you have finished writing the article with the keywords, proceed to the bottom.

You’ll find the Yoast dashboard that has assessed your content. Check the traffic lights to find out how to optimise the post.

However, you don’t have to make all the lights green. It may endanger your overall content. A 75 to 80% green light is enough. You can also check and edit how to appear in the SERP.


Theme Detector

Theme Detector allows you to show all themes, and every WordPress tools and plugins. Using this tool will help find how your competitors are:

  • Building content
  • Selling products
  • Optimising their content
  • What kind of test and trial is conducted

There’s also a simpler way, type a particular site into the search bar, press Enter, and you’ll have access behind the scenes.

You can also download it straight to your browser and install it in a few minutes.


Screaming Frog

Screaming Frog is a tool that can determine what your colleagues, competitors or other sites are watching. If the competition is doing something new, this software can help figure out how they get out.

The main objective is to make the site audit easier and less painful.
You can enter your site’s or competitor’s URL. Afterwards, you’ll get in-depth data about your site and pages.

Screaming Frog

Google Rolls Out BERT, Its Biggest Search Update Yet


Some users claimed that GTmetrix is better than Google Page Spread Inside since it’s more thorough. This browser tool allows you to put the name of the site name in the box and completely analyse your site. You’ll also get a site speed score and tips on how to improve your speed.


Panguin Tool

If your site had been affected by Google’s algorithm change, this tool could tell you when such a change occurs.

You can combine this tool with Google Analytics to track your traffic.



Copyscape is a duplicate content detector and checks similar text appearance via the Internet. Use this to check if:

  • The content is original
  • No one is stealing your content

Input the URL of a website or blog post, and Copyscape will inform you if there are duplicate content online.



This software show what search engines like Google see when they crawl your website. All the essential information is gathered and shown in a readable format. The data presented include:

  • Content of headings
  • External/internal links
  • Links with rel=”nofollow” attribute
  • Meta descriptions
  • Redirects
  • Server response codes


This paid email client tool comes with a 30-day free trial. If you’re not satisfied, you can export your files and move to another platform. This tool can play an integral part in your email marketing campaign.



If you want to try SEMRush for free, there’s a 14-day trial. You can access vital stats like:

  • Keywords you’re ranking for
  • How much traffic the keywords are getting
  • What are your keyword’s search competitors

You can use the URL of your competitor and put into the search box. You’ll then go to a dashboard that shows all the significant statistics of your chosen database. You can see the exact traffic for the keyword that you’re ranking offer and the level of competition.


Google Rolls Out BERT, Its Biggest Search Update Yet

Google Analytics

Google Analytics uses a tracking code to collect data about your visitors and their interactions on your site. Also, this tool drops a cookie in the user’s browser for your website. It will help to track every interaction that the user performs on your site. It’s a tool; that can provide you with advanced metrics and data about your website traffic. However, it may require some learning time for beginners.

Google Analytics

Google PageSpeed Tools

PageSpeed lets you check your website and see how it’s optimised for speed. It can also give you actionable and useful insights. Such tool uses the official Google PageSpeed API, so run the page speed test and use the suggestions and feedback to make your site run faster.

Google Page Speed Tools


This is paid software comes with a 14 day free trial period. It comes with a variety of SEO tools like:

  • Social
  • Content
  • PPC
  • Other tools to your SEO campaign

This is another link building tool that can automate and make your work faster and easier. It helps you find email addresses from numerous websites.

You can get real people’s email addresses by entering the name of the site you’re looking for. It will then come up with a list of all the email addresses for that site.

However, the software may not work on all sites. Also, you can perform up to 100 free searches for email addresses every month. Finally, it comes with a browser extension to see emails while you’re on the site. Once you contact them, follow up if there are no replies.



This paid software that can increase your social signal to increase your organic traffic. It will catch the search engines attention and recommend your site for better ranking.

Fortunately, this software offers a 7-day free trial and provides 100 free social signals.

Each social signal is created manually by using genuine social media accounts by their SEO team and Social Signal experts. If you like the results, you can start or renew your membership.



It’s a tool that gives you suggestions based on your keywords. For example, you’re working on a laptop review niche, and you want to rank for content regarding Acer Aspire V15 Nitro review.

It may be a competitive keyword, so you’ll need and step ahead of the competition.
You can then use Ubersuggest and put the keyword. Choose the country and database you want to rank in (For example – web/images/news) and click Look Up. You’ll see various alternative keywords that real searchers are using. The software will present the results in alphabetical order. If possible, you’ll also see the search volume, cost per click and amount of competition for each result.

You can export all these keywords into an excel sheet and run them through using Keyword Planner to select the right keywords for your campaign.


Long Tail Pro

As the name suggests, this software is designed for long-tail keywords. While this is paid software, the developer offers a free seven-day trial.

The software can show you the competitiveness of each keyword and its possible profitability.

This tools helps you in keyword research, determine which gives high traffic, and low competition in each niche.

longtail pro


BuiltWith allows you to see what kind of technologies you or competitors are using. You can use this tool by learning why chess and checkers are not the same way.



This tool shows how your website looks on Google search. You can use it to formulate a keyword list based on your title and Meta description for improvement. Also, you can edit the site’s SERP preview to see it real-world appearance.



This has various modules including the increase of:

  • Conversions
  • Website traffic
  • Site’s usability

Wayback Machine

This tool can allow you to see the historical archives of your site. It’s helpful especially if your organic ranking declined. You can then use this tool to check the old content you have before the drop. Enter the URL and select the date.

Wayback Machine

Ahrefs SEO Toolbar

This tool provides you with essential SEO metrics such as:

  • Ranking
  • Domain rating
  • URL rating
  • Backlinks
  • Referring domains

You can also integrate this tool SERP browser like Google so you can read the metrics.

Ahrefs SEO Toolbar

Originality AI

Originality.AI is a plagiarism and AI content detection tool that is designed to identify AI-generated text, including but not limited to text generated by the GPT architecture. It is the most accurate AI content detector available, with a detection accuracy of 99% for GPT-4 raw output.

Originality.AI is also the only AI content detection tool that can accurately identify paraphrased AI-generated text.

Ahrefs SEO Toolbar

SEO META in 1 Click

‘SEO META in 1 Click’  is a Google Chrome extension that helps you analyse and improve the SEO of your website. It provides a detailed overview of a website’s meta tags, headers, links, and other important SEO factors. The extension also includes a number of tools for checking backlinks, competitor keywords, and social media engagement.

Ahrefs SEO Toolbar

Surfer SEO

Surfer SEO is a content optimization tool that helps you create and optimise content that ranks highly in search engine results pages (SERPs). It provides a detailed analysis of top-ranking pages for your target keywords and gives you specific instructions on how to improve your own content. Surfer SEO also includes a number of other features, such as a keyword research tool and a content planner.

Ahrefs SEO Toolbar

Google Tag Manager

Google Tag Manager (GTM) is a tag management system (TMS) that allows you to manage and deploy marketing tags (such as Google Analytics and Google Ads) on your website or mobile app without having to edit code. This can save you time and effort, as you no longer need to rely on a developer to make changes to your site’s code.

Ahrefs SEO Toolbar is a set of guidelines for adding structured data to your website. This structured data helps search engines understand the meaning of your content, which can lead to improved search rankings and richer results in search engine results pages (SERPs).

Ahrefs SEO Toolbar

Tag Assistant Legacy

Google Tag Assistant is a free Chrome extension that helps you troubleshoot and debug your Google Tag Manager (GTM) and Google Analytics implementations. It can identify missing or incorrect tags, configuration errors, and other issues that could be preventing your tags from firing correctly. Tag Assistant can also help you verify that your tags are sending the correct data to Google Analytics.

Ahrefs SEO Toolbar

We hope this collection of SEO Tools have been useful if you have any questions or wish to discuss how we can help turn your ideas into ROI speak to our team today…

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