Top 6 SERP Tracking Tools in 2020
As you may know, there is more to obtaining excellent search rankings than simply optimising your website for search engines. Once you implement your strategies and utilise the optimisation tools in your arsenal, your next step is to verify the performance of your website. Measuring your success is an integral part of search engine optimisation. By knowing where your site stands, you can determine if you’re on the right track or if your current SEO strategies need further adjustments.
There are many key performance indicators or KPIs that you can use to monitor to verify the success of your website. One of the most important ones is your search ranking. To determine how your site ranks on search engine result pages or SERPs, you need to perform rank tracking.us.
What is Rank Tracking?
Rank tracking is the process of identifying the position of keywords that you are trying to rank for in SERPs. These keywords include:
- The keywords you use on your site
- Other search terms you don’t optimise for
- Keywords your competitors are targeting
Monitoring your rank is an essential part of SEO. Not only does it tell you if you are using relevant keywords in your content and webpages, but it also lets you know if your site is search engine-friendly.
What to Use to Determine Your SERP Ranking
There are several excellent online tools that you can use to identify your SERP ranking this 2020. Here are some of them..
What makes Accuranker popular amongst SEO specialists and website owners is its simplicity. As soon as you log in, you’ll see if you are ranking for the keywords you are targeting. Despite the simplicity of its user interface, it presents the data you need in a very detailed and well-organised manner. This allows you to quickly interpret valuable SEO information, which can help you come up with the best solutions to various on-site issues.
SEMRush has a rank tracking feature recommended by many SEO specialists. It offers a wide range of useful components that you can use to determine how your site is ranking for a particular keyword. For example, SEMRush’s visibility index can tell you if you are included in Google’s top 100 for the keywords you’re targeting based on your site’s click-through rate. It can also help you monitor your local competitors.
Trusted by SEO and marketing professionals around the globe, Ahrefs offers a comprehensive toolset for your various search optimisation needs. Similar to Accuranker, it features a simple user interface that makes it easier for you to find what you need. Besides helping you track your SERP ranking, Ahrefs can also aid you in keyword research, link building, and content marketing amongst many other SEO tasks.
Touted as one of the most accurate rank tracking tools today, RankWatch allows you to monitor your keyword rankings in more than 177 search engines such as Google, Yahoo, and Bing. When you log in, you’ll see in the Page Score how your webpages rank and how optimised they are for the keywords you’re targeting. It also provides suggestions on the areas you should work on to improve your site’s performance further.
SERPWoo is a relatively straightforward rank tracking tool. Unlike other similar software, it monitors only the top 20 websites that are related to a keyword. However, it is handy because it allows you to improve your current SEO strategies by giving you a better understanding of how websites rank, change position in SERPs, and attract visitors organically.
6. Moz Pro
An industry pioneer, Moz Pro offers a comprehensive set of optimisation tools that you can use not only to monitor your site’s SERP ranking. It provides an end-to-end SEO solution that includes crawling, as well as keyword management and research. It also has an intuitive user interface. However, if you’re a complete SEO beginner, using Moz Pro may be a bit overwhelming because of the sheer amount of functionality it offers.
Keeping track of your progress, mainly your search ranking, is a vital component of SEO. By knowing how your website is performing, you can verify if you need to make certain adjustments to achieve your digital marketing goals. Consider using one of the rank tracking tools discussed above to give your site’s performance a boost.
At Springhill Marketing, we have SEO experts who can help you make sense of various SEO key performance indicators so you can improve your site’s performance. Contact us today.
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