4 SEO Tools Every Northampton Business Owner Should Use

Because the Internet is where many of your target customers are, you’ll need to build a substantial online presence to get them to notice you. However, while having a website or social media page certainly helps, it isn’t enough to achieve the results that you’re seeking. Fortunately, you don’t need to spend thousands of pounds on building a more substantial digital presence because there are many tools that you can use to promote your Northampton business. 

SEO Tools That Will Give Your Website a Boost

As a business owner, you certainly want to keep your overhead costs as low as possible. The lower your expenses are, the more profits you can generate for your store or establishment. To help you save more money, here are some inexpensive or free tools from Google that you can use to enhance your online presence. 

1. Google Analytics

As the saying goes, “Knowledge is power.” Having a website is indeed a great help for attracting potential customers. However, it’s also essential that you know how your site can accomplish such a feat. Fortunately, there is a tool made specifically for this task: Google Analytics.

Google Analytics is one of the trusted SEO tools we use here at Springhill Marketing. It’s because it provides us with a wealth of vital information about our website and our clients’. With this tool, you can track all kinds of data about your web visitors, including:

• Their browsing location
• The time they spent on your site
• The webpages they visit often
• How they found your website (either through Google or referral links)
• How they use your site

Having access to these valuable data will give you an idea of how you should promote your goods or services online. It also gives you insights into the types of content your audience finds interesting. More importantly, Google Analytics helps you monitor your site’s performance so you can determine when and where to make the necessary improvements. 

2. Google Ads

Google Ads is an advertising platform that enables you to get your business in front of people looking for products/services similar to yours online. Unlike traditional marketing platforms, Google Ads is relatively less expensive. You also have more control over your spending, allowing you to maximise your marketing budget.

To use Google Ads to promote your business, you need to:

• Create a short ad.
• Select the keywords you want to target.
• Decide on your daily maximum budget.
• Choose the start and end dates of your ads.

Connecting your Google Ads campaign to Google Analytics is something you should do if you want to ensure the success of your campaigns. Just like with your website, Analytics can help you craft more compelling ads, which could lead to more conversions and sales.

For example, let’s say you’re serving multiple locations in Northamptonshire. If you see on your Analytics report that most of your customers or web visitors are from Daventry, you should consider advertising more in that location. 

3. Google My Business

Here’s another free tool from the search giant that you should use to boost your digital presence: Google My Business (GMB). GMB provides a free online listing for your business and helps your prospects find you in the real world. When prospects search for you on Google or Google Maps, GMB will offer them a quick summary of vital information about your store, office, or establishment that includes your:

• Contact details
• Operating hours
• Website
• Customer reviews

Besides giving you more online exposure, having a GMB listing allows you to build trust and engage your prospects. For instance, the customer reviews on your GMB listing serve as social proof of the quality of your service or product offering. Also, similar to Analytics, it gives you insights into the people who searched for your business on Google, particularly those who looked up your address on Google Maps. 

4. Google Digital Garage

If you want to have a better understanding of how to run your business efficiently, Google Digital Garage is something you should consider. It offers lots of learning resources that can help you grow not just as a business owner but also as an individual. You can discover various interesting courses that range from digital marketing and time management to workplace communication and successful negotiation. 

Use Tools That Will Give You an Advantage

Building a substantial presence online is a must these days with the growing number of people who use the Internet for service or product research. Fortunately, you don’t have to spend a significant amount of money to achieve this goal. There are free and inexpensive tools that you can use to give your site a boost. Therefore, make sure to check out the Google tools discussed above and take advantage of what they can offer.

Too busy to figure out how these tools work? Don’t worry. We have your back. Springhill Marketing is a certified Google Partner agency that is well-versed with many of the marketing tools, and services the search giant recommends, especially Google Ads and Search.

Contact us today and let us offer you the assistance you need.