3 Nov, 2022

5 Advanced Link Building Strategies in SEO You Should Try

What is a Good Conversion Rate

Are you still using old-school link building strategies? If you are, it’s likely that you’re not achieving much success. With quality backlinks being an essential Google ranking factor, you must have a solid link building campaign to obtain your desired results. To help you out, we at Springhill Marketing have compiled several advanced link building strategies in SEO you should consider implementing.

Link Reclamation

Considered the easiest way to build quality backlinks, link reclamation is a strategy where you reclaim a previous backlink to your site that is now removed. This advanced strategy can be broken down into several steps:

  • Find mentions of your brand or business online by using advanced search tools.
  • Determine if the brand mentions a backlink to your site.
  • If they don’t have a backlink, you can reach out to the site owners and ask them to link back.

Quick tip:

Consider setting Google Alerts to your email address whenever a site or publisher mentions your brand/website. This will help you keep track of new brand mentions, making it easier to identify link building opportunities.

Reverse-Engineering Competitors’ Links

Another way to build backlinks is to study your competitors’ link building strategy and reverse-engineer it to benefit your site. The idea here is to examine all relevant data and determine how your direct competitors earned each link. For instance, you can identify the websites linking to theirs or the anchor texts they are using.

You don’t have to copy every strategy they have. However, you can use it as a reference or inspiration to improve your link building tactics. Whatever your competitors are doing, ensure that you’re doing a much better job.

For example, you can reach out to the websites linking to your competitors and then offer them much better content. By giving them reasons to link to your site, you can improve your chances of building more quality backlinks.

Broken Link Building

Broken link building is quite similar to link reclamation. However, the only difference is that you’re reclaiming broken backlinks instead of abandoned links. This is one of the best advanced link building strategies in SEO because it enables you to build relationships with site owners by helping them first.


To implement this strategy, first, you need to look for any relevant web pages with broken backlinks. You can use search tools or a Chrome extension called LinkMiner to make this task much easier. Then, reach out to the web page’s owner or administrator and ask them if you could replace the broken link with yours.

Before contacting site owners, ensure that you have relevant and high-quality content that you can offer as a replacement for those broken links. Otherwise, websites are less likely to link to yours.


Quick tip:

Don’t waste your time on websites or pages with more than 30% broken links. Chances are, no one maintains them anymore. It’s unlikely that someone will respond to you when you reach out to them.

Skyscraper Technique

The main idea behind this strategy is to find a piece of content ranking highly for the keyword you want to target and create a better version of it. This way, more people are likely to share and link to it.

When you say “better”, it might include adding a video to the content, making it longer and more extensive, or incorporating images and infographics to make it more engaging. As you can see, the Skyscraper Technique requires a significant amount of time and effort because you’re further improving a piece of content that is already lengthy and meaty. However, as seasoned SEO specialists, we can assure you that building extensive and high-quality content remains an effective way to attract new backlinks to your site over time.

Ego Bait

Ego bait has been proven to be one of the most effective advanced link building strategies in SEO today, and it can be used in many ways. As the name implies, it is geared towards appealing to an influencer’s “ego” by tagging them in your content or the snippet of a post. Hopefully, this will entice them into reading your content and linking back to it later on.

This link building strategy aims to encourage interaction between your brand and an influencer in your niche or industry. This would help start a conversation and eventually lead to a relationship between the two of you.

You can use several strategies to appeal to influencers. Here are some of them:

  • Consider writing an article about thought leaders in your industry. Don’t forget to include a link to their respective websites and/or social media profiles.
  • You can also place an @ mention to notify and mention them in your content.
  • Sending them an email and asking for comments once a post goes live is another effective way for them to notice you.
  • You can also interview influencers or invite them to contribute content to your site.

Start Refining Your Link-Building Strategy Now

When basic strategies don’t cut it anymore, it’s time to use more advanced tactics to generate quality backlinks to your site. This way, you can build more online authority, which can help boost your SEO rankings. Consider implementing the strategies discussed above to obtain the results you want.

If you neither have the time nor knowledge to develop and implement advanced link building strategies, we at Springhill Marketing are happy to assist you. Please contact our team of experienced SEO specialists, and we’ll craft a bespoke optimisation strategy just for your business.

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