7 Title Tag Tweaks You Should Incorporate into Your Local SEO for High Traffic

To those unfamiliar with SEO, the title tag may seem inconsequential; just a short string of words to let you know what a web page is all about. But did you know that title tags play a crucial role in both standard and local SEO? When optimised correctly, they can help drive a significant amount of local traffic to your website? This is why you should incorporate title tag optimisation into your local SEO for high traffic and more leads.

Title Tag Explained

In a nutshell, the title tag is an HTML tag found in the head section of web pages. It helps users and search engines understand the subject of a particular page. While optimising page titles alone won’t automatically lead to significant changes in search rankings, using them in context with other on-page elements of your website can help improve a web page’s relevance. Furthermore, a well-written and compelling title tag can boost your click-through rate (CTR) and your web page’s visibility on search result pages. 

How to Create Highly Optimised Title Tags

If you are keen on improving the performance of your local SEO strategy and driving more traffic to your website, here are several title tag optimisation tips you should consider.

1. Incorporate local keywords

It’s always good to include your target keywords in your page titles. However, make sure that you don’t overdo it. Otherwise, your title tags would look spammy. For best results, you should try placing the keyword near the front. This will help users and search engines quickly figure out what your webpage is all about. Also, add your location or the areas you serve to give your title tags a local flavour.

2. Be original

Ensure that each page has a unique title tag. Not only will this help drive more traffic and generate higher CTRs, but it can also lead to a better user experience.

While it may be easier to use generic page titles, such as “home” or “blog”, it would be best to have unique title tags all the time. Otherwise, search engines might flag your page titles as duplicate, increasing the likelihood of them not indexing your web pages.

3. Pay attention to your page title’s length

Limit your page titles to around 50 to 60 characters. If they go beyond the recommended length, Google will truncate or cut them off, resulting in a bad user experience. As a rule of thumb, ensure that your title tag is long enough to convince users to click but short enough to make sense to both humans and search engines.

4. Create title tags with your target audience in mind

As SEO experts like us used to say, “Write for humans, optimise for search engines.” This means the primary purpose of your title tags is to provide something useful or valuable to your target audience. They should help answer your prospects’ questions or help them find a solution to a particular problem.

5. Avoid using repetitive words

Keep in mind that search engines, notably Google, focus on context rather than keyword frequency and density. Therefore, try to avoid using repetitive title tags on your website. Otherwise, they would look spammy to users and search engines.

Select words that are highly relevant to the page’s topic instead. It would also help to choose those that match user intent. This way, you’ll have a bigger chance of driving quality traffic to your site.

6. Add numbers

Although listicles often had a bad reputation for being “clickbait-y”, you cannot deny how much people love them. Not only are they easier to read and digest, but they also tend to stand out on search result pages, local or otherwise. For this reason, you should consider adding numbers to your title tags.

For instance, the title “10 Ways to Optimise Your Site for Local SEO” compels web users to click through because they know exactly what to expect. On the other hand, they are less likely to click on “Local SEO Optimisation” because the title is vague.

For best results, always place the number at the start of the page title. Avoid titles such as “Local SEO Optimisation – 10 Tips”. Since most of your prospects read from left to right, ensure that the most important information is mentioned first.

7. Capitalise on your brand

If you’re a well-known local business, consider adding your brand name to your title tags. This strategy would help increase your CTR and drive more traffic to your site. However, you should place your brand or business name at the end of the page title since, as mentioned earlier, the most vital information should always go first.

Start Creating Better Title Tags Today!

When optimised correctly, title tags can significantly contribute to your local SEO campaign. Besides helping you stay visible on search result pages, they can also help boost your CTR and drive more quality traffic and leads to your site. Consider the pointers discussed above to create better and highly optimised title tags.

Do you require expert assistance when optimising your site for standard and local SEO? We can help! At Springhill Marketing, our team has the skills, knowledge, and expertise to provide you with the optimisation solutions you require. Please get in touch with us, and we’ll create an SEO strategy tailored to your business.