How to Increase Your Leads in 10 Days
Generating leads is an integral part of your online marketing campaign. After all, if you can’t obtain leads, making a conversion is next to impossible. Generating leads, however, is easier said than done. Research shows that for every 100 people who visit your website, generally only one to 5 of them will leave you their contact details, sign up for your mailing list, make an enquiry, or express interest in your product or services.
For most businesses, a common course of action for generating more leads is to drive more traffic to their respective websites. With more people visiting their site, they will have more chances of generating leads. However, such a strategy is often counter-productive. The reason for this is that it usually takes a lot of time and effort to convince more people to visit one’s website.
So what should businesses do to generate more leads?
Instead of trying to drive more traffic to your site, you should change what’s currently in it to generate more leads. In particular, your website’s layout and message should be optimised so you can successfully double your leads and subsequently your conversions in as little as 10 days.
Here’s how you can do it:
1. Increase your site’s credibility triggers
Every part of your website should have one goal: to generate a lead or a sale. For this reason, all web pages, including your About Us page, should help increase your credibility.
You know you’re capable of providing your customers with quality products or services. You’re confident with your ability to meet their needs. However, first-time web visitors do not know this yet. Unless you give them a reason to, they won’t immediately believe that you’re the company they are looking for.
Use customer testimonials
To improve your credibility, you need to understand the benefits of what your business is offering. Then, display these benefits in a way your web visitors can easily understand them. A good example of this is a customer testimonial.
Customer testimonials and recommendations are perhaps the most effective and credible form of marketing there is. It is because they serve as “social proof” that your business is something that prospective customers can trust and rely on. They show your prospects how you were able to successfully solve the problem of your previous customers.
To make your customer testimonials more effective, don’t post them on just your testimonials page. As discussed earlier, no part of your website should be wasted. Therefore, place them in every part of your website for maximum exposure.
Add company logos
Apart from customer testimonials, another credibility trigger that you can add to your website is the logo of the businesses you have previously worked with. Be sure to include both the big-name enterprises and the not-so-popular businesses. This will show that a lot of businesses trust you, which will put your prospects at ease and make them feel as if they are in good company.
Improve the look of your website
Keep in mind that people have nothing to judge you by when they land on your website for the first time. So if they see an ugly website, it’s very likely that they will leave immediately. Because most people are naturally drawn to beautiful things, it wouldn’t hurt to upgrade the overall look of your website, especially if it’s a bit outdated.
Not only will it help you make a good first impression, making your site more aesthetically pleasing will help improve the overall outlook people have regarding your business. It will make your business look more legitimate, trustworthy, and capable of providing quality goods or services.
2. Increase the appeal of your lure
When you say “lure,” it means the thing you’re offering when visitors land on your site. To make your lure more appealing, think about the first step in your sales process. Then, consider how you can offer that on your website and package it in a way that’s really appealing to your web visitors.
For example, let’s say you’re running a law firm. You’re probably already providing people who come to your office with free legal consultations before taking up their case. Why don’t you do the same thing with your web visitors? Consider offering free online consultations so web visitors would be more inclined to leave you their contact details.
What if instead of services, you’re offering certain products? If you sell items online, a good way to improve the appeal of your lure is to replicate the feeling of shopping in a physical store. Provide as much information as you can about the products you’re offering and be clear about their benefits. Make sure to do this for every item you sell. Whilst it may be time-consuming, this will help increase the perceived value of the products you’re selling, making them more appealing to your target customers.
3. Address any objections your customers may have about contacting you
Most people are scared of getting in contact with businesses, particularly the younger generation. Unless they need to, they won’t pick up the phone and talk to someone. This is primarily the reason why asking web visitors to contact you is an ineffective way to generate more leads. If you want to get more leads, you have to assure your prospects that you’re a good fit first before you can ask them to talk and commit with you.
Provide all the necessary information about your business on your website, including the base of your operations, the products/services you’re offering, and the areas you serve. This way, web visitors will know immediately if you’re the one they are looking for. Also, consider offering a free, no-obligation quote so your prospects won’t be pressured or feel trapped to immediately enlist your services when they finally decide to contact you.
4. Tell your visitors exactly what they need to do on your website
Whether it’s to sign up for your mailing list, request a free quote, or buy a product, you should make it obvious and easy for people to do what they are supposed to do on your website. Make your call-to-action button conspicuous and noticeable if you want to generate more leads and conversions.
Studies show that fewer than 2% of clicks occur in the footer area. This is why you should never place your call to action at the bottom of the page. Instead, you should place it above the fold so web visitors won’t have to scroll down to see it. Also, make sure that your call to action is repeated throughout the page so you can cater to the people who might need a bit more information before they are ready to commit.
Having the ability to generate more leads is vital to the success of not just your digital marketing campaign, but also your business. This is why instead of trying to attract more web traffic, you should make the necessary adjustments to your website if you want to obtain more leads. Not only is it faster but tweaking your website is also more efficient and effective.
Do you need help improving the overall look and functionality of your website so you can generate more leads? We’re happy to assist you! Contact us at Springhill Marketing today and let’s discuss the lead generation solutions you require.
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