How to Write Content for a Landing Page
Your landing pages might be the most beautiful thing your target customers have seen online. However, they won’t do you any good if their content is not compelling enough to convince prospects to take your desired conversion action. Good content is one of the vital elements that separate landing pages that convert from those that don’t. This is why you should pay attention to how you write your landing pages to ensure that they will generate more leads or sales.
5 Ways to Create Compelling Content for Your Landing Pages
To help you convert web traffic into leads or sales, we have put together a quick guide on how to create excellent content for a landing page. Here’s what you should do to get the results that you’re expecting:
1. Know your audience
No matter your goal for writing web content, whether it is to attract readers to your blog or urge customers to buy your product, you should always know who you’re talking to. Get to know your audience better, from their demographics and habits to their problems and needs. Knowing whom you’re writing for will make it easier for you to create a clearer, more focused, and more convincing content for your landing pages.
You can use a wide range of online tools to know your target audience well. They include:
- Google Analytics
- Social media sites that your prospects use, such as Twitter, Facebook, and Instagram
- Answer the Public, a free online tool that lets you identify the questions being asked around a particular topic or keyword.
2. Craft a powerful headline
Your headline is what people will see first when they land on your page. Therefore, make sure that it will capture their attention instantly. Also, since most web users these days skim content, your headlines should assure your target audience that you have what they need.
To craft powerful headlines for your landing pages, here are a few best practices you should follow:
See to it that your headline is relevant to the post or ad that brought your prospects to your landing page. For instance, if the ad says something about a free e-book, make sure that your headline reflects this.
- Address your audience’s immediate concern.
- Be personal. Use the word “you” to give your audience the impression that you’re speaking directly to them.
- Be clear and concise.
3. Prioritise the most important info
As mentioned earlier, people these days tend to scan or skim over web content instead of reading its entirety. As a result, you only have a small window of opportunity to catch their attention and convince them to click. Therefore, when writing content for a landing page, make sure to mention vital information as soon as possible. Place pertinent details about your offer “above the fold” to reduce your risk of losing a potential lead or customer.
4. Focus on the benefits
Don’t focus too much on your products or services’ features. Instead, pay more attention to how they can be useful to your audience. For example, let’s say you own an electronics store, and you want to sell more power banks online. Instead of boasting about your power banks’ 40,000 mAh power capacity, focus on how many devices they can charge in one go.
To make your landing page content more convincing, always remember the distinction between a product or service’s feature and benefit:
- Feature – a unique characteristic of a product or service.
- Benefit – how a specific feature can help users.
5. Use a compelling CTA
Your CTA, or call to action, is one of the most crucial parts of your landing page. It is where you ask your audience to take your desired conversion action. This is why you must be extra careful when crafting your CTA.
To create compelling content for a landing page, make sure that your CTA:
- Creates a sense of urgency – incorporate words or phrases that give your audience the impression that they might miss out on your offer if they don’t act now.
- Is clear and concise – tell your readers exactly what they need to do to access your offer.
- Uses strong action words, such as buy, order, sign up, or download.
- Provokes emotion – utilise words that will make your readers excited about your offer.
- Addresses your readers directly.
Start Writing Effective Landing Pages Today
A well-written landing page can make a significant difference between a successful and a failed conversion. For this reason, you should focus not only on the design and structure of your pages but their content as well. Consider the pointers discussed above to make your landing pages more persuasive and compelling.
If you need help writing SEO and audience-friendly content for your landing pages, we are happy to assist you. At Springhill Marketing, our team of SEO and Google Ads experts can offer you the online marketing services you need so you can make the most of the opportunities Google can offer. Contact us and let us create a bespoke solution just for you.
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