2 Aug, 2021

5 Nifty Google Ads Shortcuts You Need to Know Now

Google Ads Shortcuts

It is no secret that it takes time and effort to achieve the results you want when running Google Ads. This is particularly true when you’re a beginner and you’re still finding your way through this online marketing platform. If you’re not careful, you might make costly mistakes and miss golden opportunities to attract high-quality traffic and lead to your site.

For this reason, it’s best to seek the assistance of Google Ads experts, like us here at Springhill Marketing. With expert advice, you can avoid mistakes that could cause you to waste a significant amount of money. At the same time, you can be sure that you’ll get better results than when running the ads on your own.

To help you further, we will share with you some nifty Google Ads shortcuts that you can use so you can save time and effort when managing your campaign. Let’s take a look at some of them: 

1. Take advantage of Dynamic Search Ads

Dynamic Search Ads

If you’re offering a wide range of products or services and have lots of landing pages, using dynamic search ads (DSAs) can help. With DSAs, you can target prospects based on their search intent instead of creating ads for every product/service you have. You can also make your ads more relevant since you’re sending them to the right people. More importantly, DSAs allow you to obtain more traffic and leads as they supplement and help strengthen your keyword-based ads. 

2. Get rid of duplicate keywords with Google Ads Editor

Managing a small campaign is relatively easy since you only have to keep track of a small number of ads and keywords. As your business grows, however, keeping track of your campaign can become a challenge since you need to monitor multiple ad groups and keywords. You might also end up bidding on the same keywords, especially if you’ve hired someone who didn’t know your campaigns that well. 

duplicate keywords

Fortunately, Google Ads Editor offers a quick and simple way to remove duplicate keywords from your campaigns. Follow these steps to avoid bidding on the same keywords and wasting your budget:

  • On Tools, click on Find Duplicate Keywords.
  • Identify the location where you want the editor to search for duplicate keywords. You can instruct it to search your entire account or specific campaigns/ad groups.
  • Next is to choose the criteria for your search. You can find the keywords by word order, match types, or location, amongst other options.
  • Finally, click on the Find Duplicate Keywords button.

3. Utilise ad variations when conducting tests

All Google Ads experts agree that testing is an integral part of running a successful campaign. However, it can be tough to run tests, especially if you’re managing a significant number of ads. Fortunately, you can simplify the process of creating and testing ads by using the Ad Variation feature, which you can find in the Drafts and Experiments section.

Using Ad Variation, you can determine which ads will get variations. You also have the option to change 50% of your ads so you can do a 50/50 split test of your audience. 

4. Make the most of Google Ads Scripts

Reporting and analysis is also an essential aspect of running a successful Google Ads campaign. However, similar to testing, it can be time-consuming. If you want to spend less time making reports and more time on the actual running of your campaign, you should take advantage of Scripts. These Google Ads shortcuts are snippets of code that allow you to create customised reports or edits on autopilot.

Scripts enable you to track just about anything, including your ads’ quality score, keyword performance, and spending, amongst many others. While there are scripts that are readily available on Google Ads, you can also make your own. However, creating your own scripts is a complicated process. As such, we urge you to speak to us at Springhill Marketing and seek expert help. 

5. Create notes 

Adding notes to your campaigns can be a great help as it allows you to gain useful insights, especially if you need to reference data from previous campaigns. Fortunately, you can easily do so on Google Ads. Here’s how:

  • Under the Campaign or Ad Group view, click on the performance graph.
  • Hover your cursor over the graph’s line and the Add Note option will appear.
  • Click on Add Note and then type in the information you want to save.

After creating a note, it will appear as a small square beside the graph’s dateline. Clicking on the square lets you see what’s written on the note and when it was made. 

Save Time and Effort When Running Google Ads

Google Ads is an excellent platform for driving quality traffic and leads to your site. It also has numerous features and shortcuts that let you manage your campaign with ease. As such, make sure to follow the tips discussed above so you can save time and effort when managing your campaigns.

For all of its features and usability, Google Ads can be tough to handle, particularly if you’re a complete beginner. Fortunately, we can help. Having worked with numerous businesses throughout the years, we at Springhill Marketing have developed an expert knowledge of Google Ads. We can manage your campaigns for you so you can focus on what matters most: running your business. Speak with us today, and let’s discuss how we can assist you.

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