Blog
Online Marketing Advice & News
The Future of Semantic SEO: How to Optimise for AI and Vector-Based Search
The Future of Semantic SEO: How to Optimise for AI and Vector-Based SearchThe world of search engine optimisation (SEO) is undergoing a seismic shift. While change has always been a constant in SEO,...
Google March Core Update: Essential Things You Need to Know
Google March Core Update: Essential Things You Need to Know The Google March core update has begun rolling out officially, marking another significant shift in how the world’s biggest search engine...
Mastering SEO for Branded Search: How to Optimise Your Brand’s Presence in Search Results
Mastering SEO for Branded Search: How to Optimise Your Brand’s Presence in Search ResultsBranded search refers to the results that search engines such as Google or AI-driven platforms such as...
How to Use Google XML Sitemaps for Better SEO and Faster Indexing
How to Use Google XML Sitemaps for Better SEO and Faster IndexingAs search engine optimisation or SEO evolves, strategies that were once deemed best practices can quickly become outdated. This is...
Questions on Google: What 4th Quarter Results Reveal about SEO and Online Advertising in 2025
Questions on Google: What 4th Quarter Results Reveal about SEO and Online Advertising in 2025Google's fourth-quarter results have ignited discussions about the evolving landscape of search and...
Google Search Result Quality Standards Get a Major Update
Google Search Result Quality Standards Get a Major UpdateIn its first major revision since March 2024, Google has recently released an updated version of its Search Quality Rater Guidelines (SQRG)....
2025 SEO Latest News: What Publishers Should Know to Stay Ahead
2025 SEO Latest News: What Publishers Should Know to Stay AheadAs the digital landscape evolves, news publishers and SEO professionals must adapt to new trends and challenges to remain competitive....
Top 5 SEO and AI Trends You Should Watch in 2025
Top 5 SEO and AI Trends You Should Watch in 2025The growing popularity of artificial intelligence (AI) is not just altering search. It’s completely transforming how users discover information and...
Understanding the Use of Canonical and Noindex Tags for Better Search Rankings
Understanding the Use of Canonical and Noindex Tags for Better Search RankingsSEO may seem like a world of cryptic codes and hidden rules, but two tools—canonical and noindex tags—can unlock a...
How Long Does SEO for Site Migration Take: What Site Owners Should Know
How Long Does SEO for Site Migration Take: What Site Owners Should KnowWebsite migrations, particularly domain migrations, are amongst the most challenging SEO projects. With businesses increasingly...
The Future of Structured Data SEO: Key Trends and Insights
The Future of Structured Data SEO: Key Trends and InsightsStructured data SEO has been the backbone of web content optimisation, enabling better communication between websites and search engines. In...
6 Outdated SEO Strategies to Drop and What to Do Instead
6 Outdated SEO Strategies to Drop and What to Do InsteadSearch engine optimisation (SEO) continues to evolve, with Google and other major search engines getting smarter about how they interpret and...
Google November Core Update Released
Google November Core Update ReleasedGoogle has officially launched its November 2024 core algorithm update, marking a significant event for website owners, marketers, and SEOs alike. The Google...
How to Boost Your SEO Strategies with Answer Engine Optimisation
How to Boost Your SEO Strategies with Answer Engine OptimisationIn a rapidly evolving digital landscape, traditional search engine optimisation (SEO) alone may no longer guarantee the top spot in...
How to Master ChatGPT Indexing for Greater Real-Time Visibility
How to Master ChatGPT Indexing for Greater Real-Time VisibilityThe recent introduction of ChatGPT’s real-time search capability signifies a major shift in how AI-powered platforms can interact with...
Why Building a Brand is Important to SEO
Why Building a Brand is Important to SEOBranding and search engine optimisation (SEO) are two pillars of successful online marketing. Branding helps you build recognition and trust with your...
Bing Webmaster Tool Update Introduces 3 Powerful New Features
Bing Webmaster Tool Update Introduces 3 Powerful New FeaturesWhile Google continues to dominate the search market, Microsoft is quietly making significant strides to enhance its own search platform....
Want Better SEO Performance? Consider Images in AVIF
Want Better SEO Performance? Consider Images in AVIFAs you know, speed is everything, especially in an increasingly digital world. From faster page loads to seamless user experiences, websites that...
Performance Max Rollout and Other AI Features for Google Ads Revealed
Performance Max Rollout and Other AI Features for Google Ads RevealedAt DMEXCO 2023, one of Europe’s largest digital marketing events, Google announced exciting advancements, including the highly...
New Google Chrome AI: A Game-Changer for SEO?
New Google Chrome AI: A Game-Changer for SEO?As Artificial Intelligence (AI) transforms online search, your SEO strategies must evolve beyond traditional keyword optimisation. The new Google Chrome...
Optimising Your Website: How to Use Headings for SEO
Optimising Your Website: How to Use Headings for SEOAs more and more people turn to the Internet for information, optimising your website for search engines is crucial. Not only does it increase...
Midlands Office 20A-30 Abington Street, Northampton, Northamptonshire, NN1 2AJ
Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2025 Situnario Ltd. All rights reserved.
