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Cumulative Layout Shift (CLS): Google’s New Ranking Factor
Cumulative Layout Shift (CLS): Google's New Ranking FactorGoogle uses several factors to determine how it would rank your website. For instance, the more secure your website is, the bigger its...
Squarespace SEO: A Guide for Complete Beginners
Squarespace SEO: A Guide for Complete BeginnersWith Squarespace's built-in SEO features, optimising your site for search engines is a quick and convenient affair. Aside from being mobile-friendly...
Common Wix SEO Myths You Shouldn’t Believe
Common Wix SEO Myths You Shouldn't BelieveUnlike other content management systems (CMS), Wix lets you create your very own website without you having coding knowledge or experience. This is why Wix...
7 Google Analytics Mistakes You Shouldn’t Make
7 Google Analytics Mistakes You Shouldn't MakeBecause of fierce online competition, you have to make sure you're using the right strategies to promote your brand or business. For this reason, it's...
5 GBP Photo Tips for Better Local SEO Rankings
5 GBP Photo Tips for Better Local SEO RankingsThere's no doubt that photographs are one the most effective advertising mediums there is. A single photo can convey a thousand emotions that words...
Ask the SEO Experts: 4 Burning Questions about Promoting Your Business Online
Ask the SEO Experts: 4 Burning Questions about Promoting Your Business Online The recent Covid-19 outbreak has shown us how useful the Internet can be. It allowed us to obtain the goods and services...
4 Sure-Fire Ways to Grow Your Audience Online: Tips from a Trusted SEO Agency
4 Sure-Fire Ways to Grow Your Audience Online: Tips from a Trusted SEO AgencyGrowing your web audience may seem like a daunting task, especially if you've just started your digital marketing...
Google Page Experience / Core Web Vitals Algorithm Update June 2021
Google Page Experience / Core Web Vitals Algorithm Update June 2021Google announced that it would launch a new search algorithm update in May 2021 to include a new ranking factor called Page...
5 Actionable WordPress SEO Tips to Boost Your Organic Traffic
5 Actionable WordPress SEO Tips to Boost Your Organic TrafficWordPress is one of the most popular and widely used content management systems or CMS globally, supporting 40% of websites that are live...
5 Common SEO Link Building Pitfalls You Should Avoid
5 Common SEO Link Building Pitfalls You Should AvoidLink building is an essential SEO strategy that should be part of your overall digital marketing campaign, regardless of the type of your...
Quick SEO Tips That Can Boost Your Conversion Rate
Quick SEO Tips That Can Boost Your Conversion RateTraffic to your website is useless if you can’t convert those visitors. What can you do about it? Here are a few tricks that can aid you in...
What is SEO: A Beginner’s Guide to Search Engine Optimisation
What is SEO: A Beginner's Guide to Search Engine OptimisationOnline marketing is an effective way to reach your audience and build brand awareness today. As of 2019, 4.13 billion people are using...
How to Create a Customer Persona for Your E-commerce Site
How to Create a Customer Persona for Your BusinessA customer persona is a useful tool for personalising your marketing efforts by putting a human face to your target market. Even in online...
8 Practical Tips on Creating Top-Performing Meta Descriptions
8 Practical Tips on Creating Top Performing Meta DescriptionsAlthough search engines, such as Google, don't use meta tags directly as a ranking factor, meta tags contribute to your site's search...
How to Personalise Your Online Marketing Strategy
How to Personalise Your Online Marketing StrategyPersonalisation, or sending individualised messages to customers, should now be a part of your online marketing strategy. However, it is much more...
Adjusting These 4 Default Google Ads Settings Can Help You Cut Expenses
Adjusting These 4 Default Google Ads Settings Can Help You Cut Expenses There is no doubt that Google is the most popular and widely used search engine in the world. For this reason, the first page...
How to Conduct a Successful Google Ads Campaign
How to Conduct a Successful Google Ads CampaignGoogle Ads offers businesses with an excellent way of promoting products and services online. It’s a digital platform that provides you with an...
What Are Backlinks and How Do I Get Them?
What Are Backlinks and How Do I Get Them?Search engine optimisation is more than just finding the most relevant keywords and then using them throughout your website. To rank well on major search...
Google Product Reviews Update Goes Live
Google Product Reviews Update Goes LiveAny marketer or business owner agrees that word of mouth marketing is one of the most effective ways to promote your business. It gives you more credibility...
How to Achieve Google Ads Success on a Tight Budget
How to Achieve Google Ads Success on a Tight BudgetOne of the most common misconceptions about Google Ads is that you'll need a sizable marketing budget to get the results you want. Smaller brands...
A Quick Guide to White Label SEO Services
A Quick Guide to White Label SEO ServicesWith millions of people using Google every day to find the goods and services they need, adding search engine optimisation (SEO) to your service offering can...
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