SEO or Adwords?
The Pros and Cons and How to Choose
Google provides huge opportunities for business growth, in this short video I talk you through the pros and cons of SEO and Google Adwords PPC and how you can easily choose which will provide your business with the results you need… SEO or Adwords.
Beginning of Video Transcript
SEO or Adwords Introduction
Okay today, I just want to quickly take you through the difference between search engine optimisation and Google Adwords and to help you choose between the two.
What is SEO
So Search Engine Optimisation is the science of optimising your website in Google’s eyes so they get higher Google ranking when somebody is searching for your services or products on Google.
What is Google Adwords
Google Adwords on the other hand, is sponsored advertising on Google, we’ve all searched on Google and we can see those ads sitting at the very top of the search results page and at the very bottom of the search results page. They are all Google Ads and you’re paying every time somebody clicks on each one of those adverts.
Choosing between SEO and Adwords
So choosing between Search Engine Optimisation and Google Adwords can be difficult for companies who have never used or worked with these options before, the main thing to consider is how quickly you want your return on investment, and how much you can afford your cost per acquisition or cost per sale to be.
Pros and cons of SEO
With Search Engine Optimisation there’s no instant wins, you can’t get a return on investment in month one of working on Search Engine Optimisation. Instead, you might have to be waiting for 3 months, 6 months, 9 months, 12 months, 2 years depending on where you are already ranked on Google and how competitive the market is that you are working within.
Pros and cons of Google Adwords
Where as with Google Adwords we can get your adverts written and live within a couple of weeks of starting to work together.
Online marketing cost per acquisition
So that’s the speed of return on investment, the other thing consider of course, is the cost per acquisition, or cost per sale for your products with Google Adwords of course, you’re paying every time somebody clicks on your advert so in the long term you have this constant outpour of investment into the adverts. Where with Search Engine Optimisation it’s completely different. Once you’re ranked you’re, not paying every time somebody clicks on that advert, but it takes longer for you to get there, and that’s the point.
SEO or Google Adwords conclusion
So to round up, SEO takes longer for you to get your results, but you’re not paying every time somebody clicks on your listing and with Google Adwords you get instant return on investment, instant traffic to your website with instant results but in the long term you will be paying every time somebody clicks on your adverts.
We can help with your Online marketing needs
So let me know if you have any questions about this, leave comments under the video or give me a call or contact the team and they will be able to tell you what the best solution is going to be for your business and your particular situation.
Okay, see you all soon, thanks bye.
Ending of Video Transcript
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