SEO or Adwords?
The Pros and Cons and How to Choose

Google provides huge opportunities for business growth, in this short video I talk you through the pros and cons of SEO and Google Adwords PPC and how you can easily choose which will provide your business with the results you need… SEO or Adwords.

Beginning of Video Transcript

SEO or Adwords Introduction

Okay today, I just want to quickly take you through the difference between search engine optimisation and Google Adwords and to help you choose between the two.

What is SEO

So Search Engine Optimisation is the science of optimising your website in Google’s eyes so they get higher Google ranking when somebody is searching for your services or products on Google.

What is Google Adwords

Google Adwords on the other hand, is sponsored advertising on Google, we’ve all searched on Google and we can see those ads sitting at the very top of the search results page and at the very bottom of the search results page. They are all Google Ads and you’re paying every time somebody clicks on each one of those adverts.

Choosing between SEO and Adwords

So choosing between Search Engine Optimisation and Google Adwords can be difficult for companies who have never used or worked with these options before, the main thing to consider is how quickly you want your return on investment, and how much you can afford your cost per acquisition or cost per sale to be.

Pros and cons of SEO

With Search Engine Optimisation there’s no instant wins, you can’t get a return on investment in month one of working on Search Engine Optimisation. Instead, you might have to be waiting for 3 months, 6 months, 9 months, 12 months, 2 years depending on where you are already ranked on Google and how competitive the market is that you are working within.

Pros and cons of Google Adwords

Where as with Google Adwords we can get your adverts written and live within a couple of weeks of starting to work together.

Online marketing cost per acquisition

So that’s the speed of return on investment, the other thing consider of course, is the cost per acquisition, or cost per sale for your products with Google Adwords of course, you’re paying every time somebody clicks on your advert so in the long term you have this constant outpour of investment into the adverts. Where with Search Engine Optimisation it’s completely different. Once you’re ranked you’re, not paying every time somebody clicks on that advert, but it takes longer for you to get there, and that’s the point.

SEO or Google Adwords conclusion

So to round up, SEO takes longer for you to get your results, but you’re not paying every time somebody clicks on your listing and with Google Adwords you get instant return on investment, instant traffic to your website with instant results but in the long term you will be paying every time somebody clicks on your adverts.

We can help with your Online marketing needs

So let me know if you have any questions about this, leave comments under the video or give me a call or contact the team and they will be able to tell you what the best solution is going to be for your business and your particular situation.

Okay, see you all soon, thanks bye.

Ending of Video Transcript

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Sam Sayer
Sam Sayer
10:48 04 Mar 19
I've worked with several SEO companies over the years but none impressed me so much as Springhill. SEO has always been a dark art - it changes constantly and what worked one month cha change to the next - there’s a reason we decided not to offer it as a service as it’s such a specialist skillset - and one that Springhill know inside out. From the first meeting I was impressed with the analysis, but crucially I wasn’t bombarded with jargon. It is technical stuff, but Springhill made it easy to decipher and I understood where progress could be made. I know it can be a long process to climb the rankings, especially as I’m in such a competitive category, but the gains in just 3 months were phenomenal. In addition, their understanding of websites themselves mean I can refer them with ease, knowing I can trust them to make any necessary changes on my clients sites too, not something I give out lightly! All in all the service has been prompt, delivered over and above my expectations and I’m already looking to get started with the next campaign. Highly recommended!
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