What is a Good Conversion Rate for Your Online Business in Northampton?

As a Northampton online business owner, one of the most important metrics you should track is your conversions. Does your website have the capability to convert visitors into leads or even customers? If yes, how many conversions can it make on a single day?

Studies show that the average conversion rate is between 2% and 5%. This means for every 100 people who visited your site, two to five of them would purchase a product or service.

A 2% to 5% conversion rate doesn’t seem many, now does it? Similar to most businesses and advertisers, you certainly don’t want to settle for “average.” If you want to boost your sales and maximise your return on investment, you need to convert more than two to five people.

But what is a good conversion rate, exactly?

The Anatomy of a Good Conversion Rate

Many marketers agree that an ideal conversion rate falls somewhere around 4%. If you think that is too many, don’t worry. It is entirely doable. In fact, some businesses are doing well in this regard and converting at least 11% of their web traffic into leads or sales.

However, keep in mind that this doesn’t apply to all online channels. The conversion rate you’ll get will depend on the medium you will use to advertise your Northampton business.

To give you a better idea, take a look at the average global conversion rates for various mediums and channels.

• Organic search – 7%
• Google Ads – 3.75%
• Paid search – 2.5%
• Social media – 0.71%

The industry you’re in also affects what constitutes a “good” conversion rate. For instance, those in the finance sector enjoy an average conversion rate of 5%, with the top companies converting about 24% of their web visitors into leads or clients. On the other hand, companies in the legal and e-commerce sectors have an average conversion rate of 2% and 1.84%, respectively. 

How to Improve Your Conversion Rates

If you’re attracting a considerable amount of web traffic, but you’re not converting most of them into leads or sales, don’t despair. You can use many strategies to boost your conversion rates. Let’s take a look at some of them.

1. Get rid of irrelevant form fields

Whether you want to attract more leads or customers via your website or product landing page, make sure to remove irrelevant form fields. Often, most people are willing to complete an online form. However, they back out at the last minute after seeing the sheer number of fields they need to fill out.

If you don’t want to drive potential leads or customers away, you should limit your form fields only to those that would help you achieve your conversion goal.

2. Eliminate distractions

If you want more people to buy your products or sign up for your service, you should remove any distractions that prevent your web visitors from taking your desired conversion action. Ensure that your landing page is clear and easy to navigate.  Also, limit the page elements to the following if possible:

• Headline and subheadings
• Main text about your offer
• Product/service benefits and features
• Customer reviews and testimonials
• Online form
• Call-to-action (CTA) button

3. Include social proof on your website/landing pages

Speaking of customer reviews and testimonials, make sure to add social proof to your Northampton website or landing page. It’s also a good idea to put logos of businesses you’ve worked or are affiliated with on your homepage.

Since most people don’t want to be the first to use a product or service, seeing testimonials from previous customers will assure them that yours is indeed the one they need. Also, adding quality social proof to your site or landing page can boost your conversion rates by up to 400%.

4. Install live chat on your website

Lingering doubts are what usually prevent people from buying your product or service. Most of them are reluctant to finally pull the trigger because they still have a few questions about your offer. Eliminate these doubts and push prospects toward the right direction by adding a live chat feature to your site.

With this tool, you can get rid of any lingering doubts and answer questions your target customers may have about your product or service. This will help boost your conversions and give your prospects the impression that you’re approachable and willing to help. With this, you can finally have a clear answer to the question, “What is a good conversion rate?” 

Ask the Experts for Help

Having a 4% conversion rate is well and good. However, if you want to defeat the competition and maximise your earning potential, you should strive to convert a higher percentage of your web visitors into leads or customers. Fortunately, this is entirely doable, as there are numerous strategies that you can use to boost your conversions.

Also, there are digital marketing experts who are willing to help you. At Springhill Marketing, we can provide you with the solutions you need to give your online business in Northampton a boost. Speak with us today, and we’ll create a bespoke digital marketing plan just for you.