What Is White Label Reporting and How Does It Work?

So you’ve signed up for white label SEO services. Good for you! Not only is it more efficient and cost-effective than building an in-house team, but it also allows you to expand your service offering and attract new clients.

Indeed, partnering with a white label SEO agency is one of the best decisions you’ll ever make as the manager or owner of a digital marketing firm. However, there is still something you must do to obtain better results and ensure your client’s continued patronage: white label SEO reporting. 

White Label Reporting Explained

As a digital marketing service provider, you’re probably already aware of how important it is to send regular reports to your clients. For starters, it lets your clients know about the status of your project. At the same time, it gives your clients peace of mind knowing that the project is progressing as it should.

Since you’re not the one who’s doing the optimisation, but rather your white label partner, you’re probably wondering how sending reports to your clients works. White label reporting is pretty much similar to your usual reporting strategy. The only difference is that your white label partner is the one who’s making the report and you’re repurposing or rebranding it as your own so you can present a unified front to your clients. 

White label SEO reporting is essential for several reasons. 

a. Promotes a better relationship with your clients

Ensuring that your clients are in the loop helps strengthen the relationship between you and them. Sending them white label SEO reports will make them feel as if they are a part of your company’s internal workings. 

b. Makes your data more credible

An unbranded and generic-looking report looks as if you just copied it from somewhere. On the other hand, a white label SEO report that is complete with logos, graphs, and other design elements that reflect your brand looks more professional. It gives more credibility to your data and adds a personal touch to your SEO reports. 

c. Shows your commitment to the job

White label reporting lets your clients know just how serious you are when it comes to giving them what they need. It enables you to provide them with attractive reports that are clear and easy to understand and lovely to look at. 

What to Add to Your White Label SEO Reports

Before sending white label SEO reports to your clients, make sure they contain the following design elements to maximise your brand exposure. 

1. Logo

First on the list is your company logo. Always make sure that your white label reports come with your logo, which should be found in the upper right or left corner of each report. If you’re using a dashboard instead, the logo should be on top of the interface.

You may also consider incorporating your client’s logo into the report to make it more personalised. It also helps prevent confusion, particularly if you’re servicing multiple companies and dealing with several reports simultaneously. Make sure to place your client’s logo on the cover page. If you’re using a dashboard, it should be in the top left corner of the screen. 

2. Cover pages

Cover pages can provide you with the opportunity to strengthen your brand while making your report look more professional and presentable. When designing the cover page, you should always include the report title, the delivery or due date, and report’s time frame. Also, you should include design elements of your brand, such as your logo and colour palette.

Consider saving a template for the cover page. In doing so, you can save a great deal of time and effort whenever you need to create a new report. With a pre-made cover page template, you can simply update the logo, report title, and the colour palette. 

3. Headers and footers

If you want to personalise each page of the report, you may consider utilising the available space in the header and footer. For instance, you can add your agency’s contact details, including your address, phone numbers, website, and email address.  You may also consider adding your logo or wordmark.

However, as with anything in life, overdoing it is not a good idea. Otherwise, the headers and footers will look crowded and unattractive. Also, make sure you don’t add images that aren’t your company’s logos because they might confuse your clients. 

4. Brand colours

Use your brand’s colour palette throughout your reports. For example, if you have light green in your colour palette, you may consider using it as the colour of each page instead of the usual white. You may also customise the colours of the following to give your white label reporting a personal touch:

•     Table and row background
•     Chart and table headers
•     Chart background
•     Chart elements such as bars, lines, and pie slices

Here’s a quick reminder when incorporating your brand’s colour palette’s in your reports. Make sure to avoid using your company colours on other brands. For instance, if you have included info from Facebook Page & Ads Insights in your report, you must follow the social networking site’s branding guidelines. 

5. Email address

Similar to most digital marketing agencies, you’re likely sending your reports as PDF files via email. If not, you’re probably sending your clients links to an online report or dashboard instead. Whatever the case may be, make sure that the email you’re using to submit links or PDF files is an agency-branded one (e.g. me@XYZmarketing.com) and not merely a generic email address.

Always keep in mind that your email address is a vital part of your branding. As such, using it properly will make your reports appear more legit and professional. More importantly, it tells your clients from where they should expect to receive their report so they can whitelist your email address. 

Enjoy the Benefits of White Label Reporting

Sending reports to your clients should be an essential part of your business model as it helps you build a more solid relationship with your customers. At the same time, it enables you to keep your clients informed about the status of their projects. Writing reports can be a challenge. Fortunately, you can always count on white label agencies to help you with this task.

Before you send white label reports to your clients, make sure to personalise them with your brand’s design elements. This way, you can present a more unified front to your clients and make your reports look more professional and trustworthy.

At Springhill Marketing, providing white label SEO and Google Ads services is not the only thing we are good at. Our team of skilled and highly experienced digital marketing experts can also help you create reports that you can present to your clients. Contact us today to check out our white label services.