Which Website Conversion Goals Will Help You Gauge Online Success?
Goal setting is an integral part of online marketing. If you know exactly what you want to achieve with your website, it would be easier to determine the steps you need to fulfil your conversion goals. Whether you’re keen on attracting more subscribers or generating more online sales, identifying your goals is something you should consider carefully to ensure your success.
Conversion Goal Explained
Before we discuss how you can measure your website’s success, first, we must define what a conversion goal is. In a nutshell, a conversion goal is what you want people to take or do when they visit your website. It can be anything, such as buying a product, joining your mailing list, or filling out and submitting an online form. Depending on your online strategy and the nature of your business, you can set up multiple goals to help convert visitors into actual customers.
No matter what your goal is, you must ensure that it is:
- S – specific. It should be able to answer the W questions.
- M – measurable. Being able to measure your progress makes your goal more tangible.
- A – attainable. Your goal should be realistic. It should inspire motivation, not discouragement.
- R – relevant. It should support and contribute to your overall business goals.
- T – time-bound. Goals should have a target date for completion to ensure success.
What Are the Conversion Goals You Should Target?
There are different types of goals you can target and set for your business to measure your website’s conversions and overall success. They include:
Also known as purchases, sales are amongst the most common types of web conversions. Take note that the kind of sales you can make will depend on the nature of your business. If you have an e-commerce site, measuring the number of people buying your products will help you gauge its performance. On the other hand, if you’re a service business, your sales will depend on the number of people who hired you for a one-time job or become your long-time clients.
2. Form submission
With form submission, your goal is to convince web visitors to fill out an online form and give you their contact details in exchange for something, such as a request for a quote, ebook, or webinar access.
While form submission might seem like an easy goal to accomplish, it’s not exactly the case. Studies showed that people are less likely to complete an online form if it requires them to provide too much information. Therefore, you should keep your online forms short and simple. Include only the necessary fields. If you need to ask visitors more questions, do it when you already have their contact details.
As the name implies, sign-ups require web visitors to provide you with their email address so they can access your content. An excellent example of this is people joining your mailing list or subscribing to your newsletter. This type of web conversion goal allows you to engage your prospects and provide them with valuable information that can help convince them to do business with you.
4. Clicking a button
Sometimes, a conversion goal can be something as simple and straightforward as a click on a button. You can create a landing page with an eye-catching CTA (call to action) button to encourage visitors to buy a product, download a piece of content, or visit a particular webpage, amongst other conversion actions.
Setting this particular goal can help you determine how your prospects interact with your landing pages and move towards taking your desired conversion action. For instance, let’s say you want web visitors to download an ebook. You can set up a button to direct them toward your conversion goal and track how many web visitors clicked on the button.
5. Account creation
This type of conversion goal is common amongst e-commerce sites. When a potential customer creates an account on your site, you can obtain vital information about them. You can use this information to create superior products and provide prospects with a better shopping experience.
Account creation is a very useful conversion goal to target. It helps you determine how effective your website is at attracting prospects and getting them to sign up.
6. Content shares
If you’re keen on expanding your reach and increasing your online authority, having lots of content shares is one of the most crucial web conversion goals you should target. Setting this goal can help you develop better web content that would resonate with your prospects.
7. Email clicks
Also known as email click-through rate, email click rate is the percentage of people who click on a link within the email you sent them. This helps measure the success rate of your email marketing strategy by letting you know how many people opened and responded to your message positively.
To determine your email click rate, divide the number of people who clicked by the total number of emails you sent. Then, multiply it by 100.
8. Phone clicks
Phone clicks are also referred to as “call clicks.” As the name implies, they are the number of potential customers or clients who clicked on the “Call” button in your ads or landing pages. Knowing how many calls came from your marketing campaigns can help you determine how effective they are at generating leads for your business.
9. Lead generation
Lead generation is the process of transforming people into someone who has expressed interest in your product or service offering. A good example of this is a random web visitor joining your mailing list after reading a piece of web content they find useful and enjoyable. Once a visitor becomes a lead, you can start sending them marketing materials that will help encourage them to become a customer.
As explained above, there are many ways to determine if your lead generation efforts are effective and successful. It can come in the form of phone and email clicks, sign-ups to your mailing list, account creations, and form submissions, amongst many others.
Always Set Your Conversion Goal
Setting goals is an essential part of digital marketing. If you don’t know what you want to achieve, it can be difficult to develop strategies to help you succeed. This is why you should identify your goals early on to create a significant number of conversions and ensure the success of your online strategies quickly and efficiently.
Do you need help setting and achieving your online goals? We at Springhill Marketing are happy to help. Please speak with us today and let our team of digital marketing experts provide you with the solutions you need.
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