Ask the SEO Experts: 4 Burning Questions about Promoting Your Business Online

The recent Covid-19 outbreak has shown us how useful the Internet can be. It allowed us to obtain the goods and services we need despite the travel restrictions imposed by the government to contain the spread of the virus. As for business owners and entrepreneurs, it enabled them to grow their companies and promote their product/service offerings to their target customers.

Indeed, having a website can open up doors for you as a business owner, regardless of what’s happening in the world. However, many SEO experts agree that having a website alone is not enough to get the results you want. Knowing how you can use it to your benefit is also crucial to your success. 

How to Promote Your Business

Having a business website is your first step to getting your name out there. Still, there are more steps you need to take to ensure that you’ll attract more potential customers or clients and achieve your goals. To help you out, here are the answers to some of the questions you may have about promoting your business online. And also you can check on Google Search Console what pages you are having higher traffic

1. How do I generate traffic for my site?

According to a saying, if you build something, people will come. However, this is not necessarily true for websites. With millions of sites in existence today and thousands more being developed every day, you need to know how to separate yourself from the crowd. By standing out, it will be easier for you to pique the interest of your prospects, especially if you’re in a field or industry with fierce competition.

To attract traffic, you can start by keeping your site updated regularly. A site’s freshness is a key Google ranking factor, and the search giant prioritises websites that are always up-to-date. To keep your site fresh and Google-friendly, you can: 

• Create valuable content that is relevant to your audience’s needs.
• Run a blog.
• Answer your prospects’ questions.
• Make your web content more readable by using bullet points, subheads, and related images.

2. Do I need SEO?

Absolutely! Search engine optimisation (SEO) should be a vital part of your overall digital marketing strategy for many reasons. As the name suggests, it helps optimise your site for major search engines, such as Google, which gives you many advantages. Having a search engine-friendly site makes it easier for your prospects to find you. Also, being on the first page of Google gives you authority and credibility.

Another benefit of SEO is that it encourages your visitors to return to your site. SEO is more than just incorporating the most relevant keywords in your web content. It also promotes excellent web design and enhancing your visitors’ overall online experience. By improving your website’s every nook and cranny, you are more likely to convert web visitors into customers.

The process itself of optimising your website for search engines, however, is certainly not for beginners. It would do you well to seek the help of SEO experts, like us here at Springhill Marketing, to get the results that you want without wasting your time and resources. 

3. Are there other ways to promote my business besides SEO?

Running Google Ads is an excellent way to supplement your SEO campaign. By combining organic search and paid search, you can attract more traffic and generate more leads for your business. The more leads you have, the more likely you are to make a sale.

One of the most significant advantages of launching a Google Ads campaign is that you can expand your reach without needing a sizable marketing budget. As long as you’re using the right strategies, you can level the playing field and compete with bigger and more popular brands and businesses. 

4. Can I promote my business on other websites?

Apart from using Google Ads, you can also promote your business in other sites, albeit in a more subtle way. This strategy is called link building. As the name suggests, link building is a strategy in which you convince other websites to link back to yours.

When you have lots of quality backlinks pointing to your website, it is an indication that you’re an authority in your niche and a trusted source of information. This will help convince Google to give you a better search ranking, which will help boost your online visibility. You can build quality links through:

• Guest blogging
• Business listings
• Blog commenting
• Reclaiming broken links
• Creating valuable content other websites could use as a reference

Stay Visible Online

Having a strong online presence is key to your success, especially during times of uncertainties. There are many strategies that you can utilise to promote both your website and business online. They include SEO, Google Ads, and link building amongst many other tactics.

Running an online marketing campaign, however, is not a walk in the park. As a beginner, it would be wise to seek expert help. This way, you can achieve better results without wasting your time and resources.

If you’re looking for expert digital marketing services, look no further. At Springhill Marketing, our team of SEO and Google Ads experts will create a bespoke plan to meet your specific marketing needs. Contact us today if you want to take your business to the next level.