seo specialist

Why Businesses in Northampton Should Work With SEO Specialists

Is maintaining your website taking a lot of your time? Are you still having a hard time figuring out how search engine optimisation (SEO) works? If you answer “yes” to each of this questions, then it may be time to finally seek the help of SEO experts.

Successful business owners in Northampton know when to ask for help. By leaving the SEO work in the hands of professionals such as Springhill marketing, you can get better results and have more time to grow your business.


Advantages of Hiring SEO Experts

Whilst it is true that delegating optimisation of your website to other people adds to your expenses, its advantages far outweigh its disadvantages. To prove it to you, here are the common benefits of working with an SEO specialist.


1. Gain access to expert knowledge and experience

Sure, you may have some basic knowledge of SEO. However, it may not be enough to help your site rank well and allow you to achieve some of your online marketing goals. SEO experts have the knowledge and experience needed to help you achieve your online marketing goals. Because it is their job to help websites rank, you can get better results with them than when optimising your website on your own.

Plus, hiring an experienced SEO company or consultant helps ensure that your website can handle algorithm updates or even a penalty from Google. Because they have encountered such things before, they can offer you the best advice and provide you with the solutions you need to get through them.


2. Create a better and more user-friendly website

SEO companies have the tools and skills you need to build a better and more user-friendly website. Apart from SEO specialists, many of them also have web developers on board who can help you create a business website tailored for your target audience’s needs. By seeking professional SEO services, you can have a website that is both beautiful and functional.


3. Understand which stats you should pay attention to

SEO is more than just finding and using the right keywords. It’s also about monitoring the right metrics to determine what works and what doesn’t. Whilst navigating your Google Analytics to measure bounce rates, conversion rates, acquisition channels, and other metrics may not be rocket science, it is not as easy as it appears to be.

Fortunately, this is something you don’t have to deal with when you hire an SEO specialist. Apart from helping you determine the stats or metrics you should pay attention to, SEO experts can also use data from your Google Analytics to create strategies that can help your website rank well.


4. Save time and effort

Working with someone well-versed in the intricacies of SEO can help you save time and effort. With professional help, you don’t have to waste time figuring out what works and what doesn’t. What’s more, you can get the results that you want in a shorter amount of time, which is something you cannot easily do when optimising your website on your own.


5. Focus on running your business

Delegating SEO to those who know the subject well allows you to focus on what you do best, which is running your business. With more time and energy on your hands, you can come up with new products or services that will help attract more customers. Also, you can rest assured that your website is performing well since a group of professionals are handling SEO for you. This means less stress for you.


Questions You Should Ask When Hiring an SEO Specialist

The results you’ll get will ultimately depend on the SEO consultant or firm you’ll hire. Therefore, you must make the right choice to ensure that you’ll get quality services. Here are some of the questions you should ask to identify the right person or company for the job.


1. Can you guarantee that our site will rank first for a specific search term?

Be wary of anyone who would answer “Yes” to this question because even the best and most reliable SEO firms cannot guarantee this. Google’s search algorithm uses at least 200 factors to rank websites and web pages. If anyone knows the magic formula for ranking first on SERPs for a specific keyword all the time, it’s got to be Google alone.


2. What are your strategies for improving my site’s rankings?

A good and reputable SEO specialist or firm has a process for helping websites rank. When hiring one, a candidate should be able to share with you the SEO strategies they will use. Ideally, they should also recommend an initial audit to determine existing problems with your site.


3. Do you use “black hat” SEO?

Hire someone who follows Google’s best practices and doesn’t resort to “blackhat” or questionable strategies to improve your site’s search rankings. Whilst blackhat SEO works for a time, their effects do not last long. What’s more, it can put your site at risk of being penalised or banned by Google.


4. How are you going to keep me informed of changes made to my site?

Reputable SEO experts usually provide their clients with a monthly report of the changes they made to their clients’ website. If you want them to report weekly, most of them would be happy to accommodate you. Apart from a summary of the activities or changes made to your site, the report should also contain a few important details such as conversions and changes in search traffic and search rankings.

Be wary of SEO professionals who can’t provide a clear answer to this question. If they don’t have a solid schedule for keeping their clients informed, it’s likely they have ineffective strategies and are not making any progress.


5. Can you show me some of your previous work and the results?

A good SEO company or consultant should be able to provide you with samples of their previous work, as well as the names of their former clients that you can easily contact or look up online. If they cannot give you references, you should start looking elsewhere.



Whilst a business owner is expected to wear many hats, you shouldn’t force yourself to do everything on your own, especially when you can easily obtain help. If you want your website to rank well on search engines such as Google, you should learn how to delegate tasks. Leave SEO in the hands of experts so you can get better results and focus more on your business.

If you need help with SEO, we are more than happy to assist you. Contact us at Springhill Marketing today to get the solutions you need.

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