27 May, 2021

4 Sure-Fire Ways to Grow Your Audience Online: Tips from a Trusted SEO Agency

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Growing your web audience may seem like a daunting task, especially if you’ve just started your digital marketing journey. However, as proven by famous brands, businesses, and influencers, it’s not impossible to attract the attention of many people online and build a loyal following of potential customers or subscribers. As long as you have quality content and the support of a trusted SEO agency like us here at Springhill Marketing, you can achieve this goal and more. 

How to Attract a Bigger Audience

Business blogging is an effective digital marketing strategy, especially nowadays, when many people turn to the Internet for vital information. In fact, 91% of business-to-business (B2B) marketers and 85% of business-to-customer marketers blog or use other content marketing methods to attract prospects and keep their audience engaged. Creating content also contributes to your SEO as it allows you to keep your website fresh.

But the question is, how exactly do you convince people to peruse your content and encourage them to keep coming back for more? Here are some tips to help you out. 

1. Get to know your audience better

Performing audience research is an integral part of digital marketing. You should know your prospects better so you can write better ads or craft more exciting and compelling web content. When researching your audience, you can start with demographics, such as their age, gender, and location.

If you want to obtain a more detailed picture of your web visitors, you can perform in-depth analysis or segmentation. This strategy can be advantageous as it also considers other factors such as your audience’s behaviour and beliefs.

Many tools can help you get to know your audience better. They include: 

  • Google Analytics
  • Quantcast Measure
  • Tableau
  • LinkedIn’s built-in website demographics
  • Demographic reporting plugins for WordPress and other popular content management systems 

2. Identify what excites your audience

One of the best ways to encourage your audience to keep coming back is to serve them content that excites and interests them. But how do you find out what type of content they like? You can do this by checking out your website’s average session duration and bounce rate on Google Analytics. It also helps to identify the web pages they visit the most, so you’ll know which of your existing posts they find valuable.

Along with the key metrics mentioned above, you can also check out Interest Reports on Analytics. This will give you some insights into the other online interests of your audience. Armed with this information, you can create content that speaks to them. 

3. Improve your existing content

Creating better web content can also help you grow your audience. When you consistently make quality content, your visitors are more likely to return to your site. And if they find something that they like, chances are, they will share it with their friends and family.

To create quality content, you need to find topics your web visitors will find engaging. If you have a Google Ads account, you can use the Keyword Planner tool to find relevant keywords and topics that you can write about. 

When looking for keywords/topics to increase your web visitors, pay attention to the search terms or phrases relevant to your primary target audience. However, make sure you don’t restrict your search. You also need to target an adjacent group of people that have something in common with your primary audience, so it’s okay to broaden your search and cast a slightly wider net. 

4. Promote your content

At our SEO agency, we believe that even if you have the best written and most interesting piece of content on the web, it’s still possible that it won’t attract substantial web traffic. For this reason, you need to spread the word and promote your content to generate more traffic that will result in a bigger audience. 

a. Social media

The trick here is to get your content to where your target audience is. For example, if most of your prospects or target customers are Facebook users, make sure to promote your web content on this social networking site, amongst many other social media platforms.

b. Paid ads

Using paid ads can also help. If you tailor these ads for the people you’re targeting, you can attract new visitors for your website.

c. Link building

Another way to grow your audience is through link building. Find an authority site that is popular amongst the audience you’re targeting. Then, convince that site to publish a link to yours. You can do this by either crafting a well-written content that is relevant to the site’s offering or by submitting a guest post.

d. Existing visitors

There’s no better advocate for your site than your existing audience. As such, ask your visitors to share your content with their family and friends to attract new web visitors. 

A Bigger Audience Means More Chances to Succeed

While having excellent web content certainly helps, it’s also essential to grow your existing audience so you can improve your chances of succeeding. The bigger your audience is, the more likely you are to generate a lead or even make a sale. Consider the pointers discussed above to attract more prospects and web visitors.

Do you need help growing your audience? Let us assist you! At Springhill Marketing, we have helped dozens of businesses build a more substantial presence online. Contact us today and let us create a plan that will help you attract more prospects.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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