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How to Write and Optimise Content Using Surfer SEO: A Quick Guide
How to Write and Optimise Content Using Surfer SEO: A Quick Guide Any marketer will tell you that creating quality content for SEO is no easy task. This is why there are numerous tools designed to...
Google Search Generative Experience Goes Global
Google Search Generative Experience Goes Global Google has made significant strides in leveraging the power of artificial intelligence or AI to make online search a more convenient and hassle-free...
Google Launches October 2023 Core Update
Google Launches October 2023 Core UpdateFollowing a recent revision to its Helpful Content system and guidelines, Google has updated its search algorithm yet again. The search giant confirmed that...
Google Rolls Out September 2023 Helpful Content Update
Google Rolls Out September 2023 Helpful Content UpdateKnown for its ever-evolving search algorithm, Google has yet again redefined the rules that govern website rankings and how content is...
Top secrets for more budget-friendly and cost-effective PPC campaigns’
Top Secrets for More Budget-Friendly and Cost-Effective PPC CampaignsAs a smart business owner, you certainly want to find ways to minimise your daily expenses. After all, fewer expenses means more...
4 Crucial Mistakes You Shouldn’t Make on Google Ads
4 Crucial Mistakes You Shouldn’t Make on Google AdsObtaining a significant amount of organic web traffic provides a substantial boost to your online marketing efforts. However, ranking well on...
5 Nifty Google Ads Shortcuts You Need to Know Now
5 Nifty Google Ads Shortcuts You Need to Know NowRunning a successful Google Ads campaign can be time-consuming and challenging, especially for beginners. To help you achieve better results...
Top 7 Google Ads Landing Page Mistakes You Should Never Make
Top 7 Google Ads Landing Page Mistakes You Should Never MakeWhen running a Google Ads campaign, your landing page remains one of the most critical elements that you need to pay close attention to....
Why Should You Use Google Ads to Promote Your Northampton Business?
Why Should You Use Google Ads to Promote Your Northampton Business?Even if you offer your customers the best product or service in the world, it won't do you any good if you don't take a proactive...
Google Set to Introduce New Core Web Vital Metric in 2024
Google Set to Introduce New Core Web Vital Metric in 2024As you know, gaining a keen understanding of Google metrics is crucial for improving your online visibility. One significant set of metrics...
Springhill Marketing Now Accepts Bitcoin
Springhill Marketing Now Accepts BitcoinWelcome to the digital age of payments! Bitcoin, the world's leading cryptocurrency, has revolutionised the way we conduct financial transactions. Bitcoin is...
How to Navigate the World of AI-Generated Content with the New Google AI Content Guidelines
How to Navigate the World of AI-Generated Content with the New Google AI Content GuidelinesAs artificial intelligence (AI) technology continues to advance and gain popularity, there has been a...
Bing SEO Guide: Understanding and Optimising for Bing ChatGPT
Bing SEO Guide: Understanding and Optimising for Bing ChatGPTDid you know that a new and improved version of Bing is coming your way? Reports revealed that Microsoft is set to introduce a new...
March 2023 Google Broad Core Update: Opportunities and Challenges for Site Owners
March 2023 Google Broad Core Update: Opportunities and Challenges for Site OwnersAs the most widely used search engine globally, Google requires site owners like you to remain updated on its...
How to Create Content for Local SEO
How to Create Content for Local SEOContent is vital to any digital marketing strategy, local SEO included. If you don't have web content, your target audience won't find you online. What's more,...
Site Names on Google Search Replace Title Tags
Site Names on Google Search Replace Title TagsHave you noticed something different lately when you look up specific websites on Google using your smartphone? In case you missed it, site names on...
What is Performance Max on Google Ads: Everything You Need to Know
What is Performance Max on Google Ads: Everything You Need to Know Did you know that Google Ads has this feature that can make your ads more effective at attracting new customers? Performance Max is...
Northants Community Aid Gains a New Ally in Springhill Marketing
Northants Community Aid Gains a New Ally in Springhill MarketingSpringhill Marketing is more than just a business. Besides providing our clients with high-quality digital marketing services, we’re...
How Do I Boost My Google Business Page
How Do I Boost My Google Business Page?A Google business page is a free online marketing resource from the search giant that lets you control how your business or company appears on local search...
5 Advanced Link Building Strategies in SEO You Should Try
5 Advanced Link Building Strategies in SEO You Should Try Are you still using old-school link building strategies? If you are, it’s likely that you’re not achieving much success. With quality...
7 Title Tag Tweaks You Should Incorporate into Your Local SEO for High Traffic
7 Title Tag Tweaks You Should Incorporate into Your Local SEO for High TrafficTo those unfamiliar with SEO, the title tag may seem inconsequential; just a short string of words to let you know what...
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