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Online Marketing Advice & NewsTop secrets for more budget-friendly and cost-effective PPC campaigns’
Top Secrets for More Budget-Friendly and Cost-Effective PPC CampaignsAs a smart business owner, you certainly want to find ways to minimise your daily expenses. After all, fewer expenses means more...
4 Crucial Mistakes You Shouldn’t Make on Google Ads
4 Crucial Mistakes You Shouldn’t Make on Google AdsObtaining a significant amount of organic web traffic provides a substantial boost to your online marketing efforts. However, ranking well on...
5 Nifty Google Ads Shortcuts You Need to Know Now
5 Nifty Google Ads Shortcuts You Need to Know NowRunning a successful Google Ads campaign can be time-consuming and challenging, especially for beginners. To help you achieve better results...
Top 7 Google Ads Landing Page Mistakes You Should Never Make
Top 7 Google Ads Landing Page Mistakes You Should Never MakeWhen running a Google Ads campaign, your landing page remains one of the most critical elements that you need to pay close attention to....
Why Should You Use Google Ads to Promote Your Northampton Business?
Why Should You Use Google Ads to Promote Your Northampton Business?Even if you offer your customers the best product or service in the world, it won't do you any good if you don't take a proactive...
Google Set to Introduce New Core Web Vital Metric in 2024
Google Set to Introduce New Core Web Vital Metric in 2024As you know, gaining a keen understanding of Google metrics is crucial for improving your online visibility. One significant set of metrics...
Springhill Marketing Now Accepts Bitcoin
Springhill Marketing Now Accepts BitcoinWelcome to the digital age of payments! Bitcoin, the world's leading cryptocurrency, has revolutionised the way we conduct financial transactions. Bitcoin is...
How to Navigate the World of AI-Generated Content with the New Google AI Content Guidelines
How to Navigate the World of AI-Generated Content with the New Google AI Content GuidelinesAs artificial intelligence (AI) technology continues to advance and gain popularity, there has been a...
Bing SEO Guide: Understanding and Optimising for Bing ChatGPT
Bing SEO Guide: Understanding and Optimising for Bing ChatGPTDid you know that a new and improved version of Bing is coming your way? Reports revealed that Microsoft is set to introduce a new...
March 2023 Google Broad Core Update: Opportunities and Challenges for Site Owners
March 2023 Google Broad Core Update: Opportunities and Challenges for Site OwnersAs the most widely used search engine globally, Google requires site owners like you to remain updated on its...
How to Create Content for Local SEO
How to Create Content for Local SEOContent is vital to any digital marketing strategy, local SEO included. If you don't have web content, your target audience won't find you online. What's more,...
Site Names on Google Search Replace Title Tags
Site Names on Google Search Replace Title TagsHave you noticed something different lately when you look up specific websites on Google using your smartphone? In case you missed it, site names on...
What is Performance Max on Google Ads: Everything You Need to Know
What is Performance Max on Google Ads: Everything You Need to Know Did you know that Google Ads has this feature that can make your ads more effective at attracting new customers? Performance Max is...
Northants Community Aid Gains a New Ally in Springhill Marketing
Northants Community Aid Gains a New Ally in Springhill MarketingSpringhill Marketing is more than just a business. Besides providing our clients with high-quality digital marketing services, we’re...
How Do I Boost My Google Business Page
How Do I Boost My Google Business Page?A Google business page is a free online marketing resource from the search giant that lets you control how your business or company appears on local search...
5 Advanced Link Building Strategies in SEO You Should Try
5 Advanced Link Building Strategies in SEO You Should Try Are you still using old-school link building strategies? If you are, it’s likely that you’re not achieving much success. With quality...
7 Title Tag Tweaks You Should Incorporate into Your Local SEO for High Traffic
7 Title Tag Tweaks You Should Incorporate into Your Local SEO for High TrafficTo those unfamiliar with SEO, the title tag may seem inconsequential; just a short string of words to let you know what...
How to Optimise Your Google My Business to Attract More Customers
How to Optimise Your Google My Business to Attract More CustomersIf you run a small or medium-sized business in Northampton, one of the most effective ways to attract new customers is to use Google...
Dos and Don’ts of Local SEO for Small Businesses
Dos and Don’ts of Local SEO for Small BusinessesDid you know that being visible on local search engines can help you attract new customers? A recent study revealed that 78% of people who look up...
A Guide to Local Landing Pages for SEO
A Guide to Local Landing Pages for SEOCreating local landing pages is a sure-fire way to drive visibility in specific locations, particularly if you are determined to attract as many local customers...
Google’s Helpful Content Update Goes Live
Google’s Helpful Content Update Goes LiveGoogle has emphasised yet again the importance of creating content for humans rather than search engines. Just recently, the search giant started rolling out...