11 Aug, 2021

Why Should You Use Google Ads to Promote Your Northampton Business?

Google Ads

Even if you offer your customers the best product or service in the world, it won’t do you any good if you don’t take a proactive approach to promoting your Northampton business. This is why many local companies, both big and small, make an effort to build brand awareness to attract potential customers and ensure their growth and success.

Besides search engine optimisation and social media marketing, using Google Ads is one of the most popular and effective ways to reach your target market. As a small or medium-sized business owner, you’re probably hesitant to give this strategy a try because it might be the first time you’ve heard of it. However, we can assure you that it can give you better results than when using traditional ways to advertise your business. 

How Advertising on Google Can Benefit Your Business

Having helped dozens of businesses in and outside of Northampton, we at Springhill Marketing have witnessed firsthand how the search giant’s marketing platform helped many local companies achieve their business goals. If you’re keen on generating more profits and growing your business, here’s why you should advertise on Google. 

1. It has an extensive reach

Handling more than 5 billion searches every day, Google is the biggest and the most widely used search engine in the world today. If you need to know about a particular topic, be it the latest blockbuster film or the most effective back cream, you’ve likely Googled it.

Amongst the billions of people who use Google daily are those who might be looking for solutions to problems that only your business can provide. By running ads on the search giant, you can put yourself in a position where your prospects can easily see you. In addition, if your target customers know that you can indeed help them, they are more likely to choose you over your competitors. 

2. It offers flexible targeting capabilities

One of the benefits of Google Ads is that they provide marketers with a range of targeting options. This platform allows you to attract the attention of prospects or buyers regardless of where they are in their journey.

For instance, you can bid on broad keywords to target consumers at the initial stages of product research. On the other hand, if you want to target those who are ready to buy, you can use long-tail keywords. These keywords are usually less expensive, and they are useful at attracting prospects looking for a specific product or service. 

3. It enables you to take advantage of user intent

Another benefit of advertising on Google is that it allows you to make the most of user intent. Social media marketing is indeed effective at engaging your audience. However, advertising on social networking sites is an entirely different matter. When you advertise on social media, the people you’re trying to reach aren’t exactly looking for solutions to their immediate problems. Because most of them don’t want to be disturbed and advertised to, they are likely to turn you down.

On the other hand, when you promote your Northampton business on Google, the people you’re trying to reach are those who are actively searching for information about products or services similar to yours. Instead of getting rejected, you’re more likely to obtain new leads with your ads. 

4. It is cost-effective

Advertising on Google gives you full control over your campaign, including how much you want to spend on your ads. One of the perks of advertising on the search giant is that you don’t need much to get started and obtain substantial results. As long as you are using the right strategies, bidding on the right keywords, and optimising your ads, you can get the results you want without spending a significant amount of money.

You can also adjust your spending as you go along. For instance, if you notice that an ad is performing well, you can spend more money on it to boost its performance. Similarly, you can decrease your spending on underperforming ads to avoid losing more money. 

5. It allows you to boost your ROI with various bidding strategies

You can tweak your Google Ads campaign depending on your goals.  By using different bidding strategies, you can maximise your return on investment.

For example, if you want to drive more traffic to your website, you can use the CPC (cost per click) bidding strategy. On the other hand, if your goal is to create more conversions, you should try CPA (cost per acquisition) bidding. 

Grow Your Business with Google Ads

Google Ads provide you with the opportunity to target your prospects, no matter which stage of the buyer’s journey they are. This marketing platform also gives you more control over your campaigns and offers you an inexpensive way to reach your target audience. With all the many benefits Google Ads can offer, you are doing yourself a great disservice if you don’t give this marketing tool a try.

Advertising on Google, however, can be a confusing experience, particularly if you’re a beginner. Therefore, you should consider seeking expert help. By doing so, you can achieve the results you want and grow your business without wasting your time, money, and effort.

At Springhill Marketing, our team of highly experienced Google Ads experts can build and run a campaign that meets your specific needs and budget. Contact us today to start taking advantage of the money-making opportunities Google can offer.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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