At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

At Springhill Marketing, We Have Mastered the Art of Working from Home

Due to the global pandemic, many employees in the United Kingdom are required to work from home. This isn’t something that’s just happening in the UK. In fact, many businesses, both public and private, have also adopted this approach to protect their workers from the dreaded novel coronavirus disease.

While it can help protect us from the virus, working from home has its own challenges and difficulties. For starters, it can be jarring to work in an environment that you mostly used for rest and relaxation. Then there’s also the fact that there are a lot of things at home that can potentially distract you. If you don’t have the right tools, communicating with your staff or colleagues can also be frustrating and time-consuming.

However, just because working from home is challenging, it doesn’t necessarily mean that it is not doable. In fact, many businesses and professionals have found success with this system, us here at Springhill Marketing included. With the work-from-home setup becoming the norm these days, it certainly helps that you know how to adapt so you can drive your business forward despite the lockdown.

At Springhill Marketing, we are pros when it comes to making things work despite being unable to see the members of our team face-to-face. In fact, even before working from home has become the norm these days, we have been running our business remotely (and with huge success!) for the past four years. With our extensive experience in providing top-notch Google Ads and SEO services, you can rest assured that the digital marketing of your business is in good hands even if all of us are required to observe social distancing and stay at home. 

 

Work-from-Home Tips from the Pros

 

Are you new to the work-from-home setup? Don’t worry; it’s not as daunting as you think it is. If we’re able to make it work for us here at Springhill Marketing, we’re confident that you can do it, too. Here are a few work-from-home tips to help you hit the ground running.

 

1. Designate a part of your home as your official work space

Rather than working in your bedroom or on the sofa, consider setting aside a specific space or surface in your home and designating it as your official work station. Having a dedicated work space will enable you to get into the right mindset and help you concentrate better, especially if there are a lot of things in your home that can potentially distract you.

 

2. Use available online tools and apps to your advantage

There are a wide range of tools and applications you can use to make working from home easier. While some of them are paid apps, there are many others that you can use for free. Here are some of the tools that can make your daily grind much easier to bear:

 

  • Slack

    Useful for sending internal messages to your staff.

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  • Asana

    You can use this app to assign tasks to your staff and track their progress.

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  • Loom

    An app for making screen recordings with voiceovers

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  • Clockwise

    A tool that you can use to plan and manage your schedule. If you want to use a free app, a useful alternative is Google Calendar.

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3. Catch up with everyone regularly

Working from home can be a bit unsettling if you’re used to being constantly surrounded by people. For this reason, it helps to organise weekly or daily catch-ups with everyone. Whether you need to discuss work-related matters or you merely want to know how your team is doing, make sure to keep the communication lines open. Get in touch with everyone regularly to keep the camaraderie alive.

 

4. Take a break

Being cooped up indoors without human interaction all day is not good for both your physical health and mental wellbeing. Therefore, make sure to take a break to refresh yourself. Leave your desk for a minute and take a walk around the house. If you have a garden, spend some time there. The fresh air and the change of scenery will certainly do you some good. If you’re feeling a little lonely, talk to your family members or if you’re living alone, have a brief chat with a colleague to relieve the tedium of working by yourself. Also, make sure to take proper lunch breaks and always keep yourself hydrated.

 

5. Stick to a clear working schedule

One of the biggest advantages of working from home is that you have more flexibility. However, this doesn’t necessarily mean that you should overwork yourself and stay online the entire day. As such, consider setting and sticking to a clear working schedule. For example, if you work from 8am to 5pm, make sure you follow the same schedule every day. Not only having definite working hours will help you get into the right frame of mind, but it can also prevent you from overtaxing yourself.

 

Working from Home is Fun

In these trying times, it’s important for us to heed the advice of experts and distance ourselves from others to help prevent the spread of the novel coronavirus disease. However, this doesn’t necessarily mean that we should stop taking the necessary steps to grow our business. 

While it can be challenging at first, working from home is fun and it allows you to keep your business moving forward while we are on a lockdown. Having achieved great success with this system, we at Springhill Marketing are confident that you can also make it work for you. Just make sure to follow the pointers we have discussed above. 

Do you need more tips on how you can stay productive while working from home? Feel free to contact us anytime and we’ll be more than happy to share with you some tricks and techniques that absolutely work.

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Small businesses are wasting their time and money on marketing – How to get a high online marketing ROI.

Small businesses are wasting their time and money on marketing – How to get a high online marketing ROI.

Small businesses are wasting their time and money on marketing
How to get a high online marketing ROI.

Small businesses are wasting so much time and money on marketing, and I guarantee your business is the same! We’ve seen countless examples of small businesses like yours wasting time and money on marketing because they aren’t getting a high or even breaking even with their marketing ROI.

In this video, I explain the pitfalls as well as how you can audit your own marketing activity and choose which marketing channels are going to work best for your business.

Beginning of Video Transcript

Companies aren’t focusing on Marketing ROI

Okay so, I’ve got a bit of a rant, today. I want to talk about return on investment, and more importantly, why aren’t companies focusing on return on investment when it comes to their online marketing. This is serious. It’s incredible. When their considering their marketing plan and what they want to be doing, and the goals that they are putting in place, this is something that’s been considered early on in the process when they’re choosing providers who might be talking about return on investments and goals and objectives and putting together really solid marketing plan, but from that point onward, It seems right businesses let that go. They’ve made a commitment to the marketing channels that they’ve chosen and then it just keep going on forevermore plowing money in plowing time and effort into the marketing channels they’ve chosen, no matter what that might be, search engine optimisation, social advertising email marketing, posting on social media, direct mail, telemarketing, whatever it is, they’ve committed to it and they just keep plowing all of their time and efforts, and money into these channel’s, whilst they’re not providing the return on investment that is essential to help your business grow.

There’s zero point in spending money or time and effort in a marketing channel that’s not providing an ROI.

In marketing, there’s zero point in spending a penny, or, spending any time and effort in a marketing channel that’s not providing a positive return on investment. Now I am not saying getting in return on investment is easy, it’s not, but that has to be where your focus is. The plan has to be to spend a pound and get five pounds back, spend a dollar, get five dollars back. It’s really really important that, that is a focus for your marketing without it, it’s an absolute waste of time. and we see you this over and over, it’s constantly something that we come across when we speaking to clients and prospective clients for our business. That spending time money on things like email marketing that’s not providing a positive return on investment. They’re putting out an email newsletter, once a month or once a week, to release that’s not engaging. But they’re doing it because they know they need to be doing something. They want to be able to tick the box and say, but we know the email marketing is important, or we know that social media posting is important for our business, everybody is doing it. We want to be seen be actively communicating with our customers, our clients, our prospects, but they’re not focusing on the return on investment. The amount of companies that we speak to and we find out that they’re spending hours and hours writing post, or
they’re paying hundreds and hundreds of pounds to companies to produce content for their social media platforms, and then we find out that within a 12 month span, they’ve received, zero clients leads, or, a few client leads with very few turning into paying clients, or no sales, and it’s an absolute waste of time and money.

Do an audit of all of the sales, and client enquiries that you take on into your business.

So, sit back, give yourself 10 minutes consider the marketing channels and activities that you already engaged in. Figure out how much time and money your plowing into them on a monthly basis. Then do an audit of all of the sales, and client enquiries, and clients, paying clients that you take on into your business, over twelve month period, or six month period, or whatever it might be. And then calculate which of the marketing channels you are involved in are providing you the highest return on investment. get rid of all of those that are providing zero return on investment, or very low, or actually costing you a hell of a lot of money, and then double up on those that are providing you the highest return on investment, or take that time and money and invest it into another channel that you know is going to provide a higher return on investment, or you suspect, is gonna be providing you better results.

Marketing channels that provide the quickest return on investment are those that inherently have hotter prospects

So, time and time again we’ve seen that the marketing channels that provide the quickest return on investment are those that inherently have hotter prospects, actively involved within those marketing channels. So for instance, those people who are searching on Google have an intent to find a new provider, to find your business and your competitors, or somebody who is looking for a product, they’ll search on Google, they’ll search on one of other platforms or social media, and they’ll find somebody who is providing the results and the solutions that they require. So generally, it’s platforms such as Google, search engine optimisation, Google Adwords, paper click advertising, that are able to suck up those hottest prospects and give you the best return on investment. Give this a lot of consideration, do an audit of your current channel’s, or if you want to speak to myself or any of the team, get in contact with us, we’ll have a look at what you’re already investing in will help you to figure out which is providing the best return on investment. And then we can provide you with the plan moving forward, based on your business, and your goals and objectives for your business, and advise you on which channels should be the ones you you’re working with and investing in, on an ongoing basis. As ever, leave a message at the bottom of this video. Leave a comment. Contact us by our website, let us know what subjects you want to talk about on the next video and speech very soon. Thanks!

Ending of Video Transcript

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Email Marketing is Dead

Email Marketing is Dead

Email Marketing is Dead
Find Out Why and What You Must Do Now

Yes, that’s right, email marketing is DEAD! When was the last time you bothered reading properly or responding to an email newsletter that landed in your inbox? 1 month? 3 months? Never?

In this video I explain why your email marketing is a wasting your time and money. I go into exactly what you need to do be doing from now on. Here’s a hint… it still involves email.

Beginning of Video Transcript
Hi it’s Chris from Springhill Marketing. I’m here today to tell you that… Wait for it…

Email marketing is dead!

Email marketing is dead! Yes, that’s right. Email marketing is dead. So, you might be quite surprised to hear me saying that. Now the reason I want to tell you about email marketing today, is not really that is dead. Well, how you are already doing it, how your businesses are doing it today is dead, it’s not working, it’s a waste of time, it’s not engaging, nobody likes it, it’s considered spam. Okay, so, you need to stop changing up how you doing it. You need to completely rethink how you’re doing it, how you would like to receive emails. Now, the problem is, is that the emails that you’re sending out they’re not real, they’re contrived, they are business like. People don’t want to engage with that kind of communication. It’s too salesy, it’s not interesting, it doesn’t engage, it’s not real.

How can you make your email marketing work?

Okay so, how do you swap it up. how do you make it work properly? It’s quite simple, think of an email, more like the kind of communication we’re having right now. It’s real, there’s somebody talking, you can kind of engage with it, you can understand that it’s real language being spoken to, it’s like somebody sitting across to you in a meeting room. That’s exactly how you should be doing email nowadays. Now the next thing you’re going to tell me is well, we’re a large corporate, we’re a business, we can’t be sending out emails that are too conversational, that seem like they just written by a person speaking to somebody else. That doesn’t work for us. That’s not what people were expecting. It’s not part of our brand language. Well, I’m sorry, but you need to, you need to really take notice of what I’m saying and you need start implementing it within your business, because it’s only when you can start communicating from one real person to another, that these emails are gonna start to be taken seriously. They gonna start to be read, responded to, and they going to work for your business as a proper marketing opportunity. So, how do you do it? Well, first off, you need to find an example of this type of email, so sign up to our e-marketing list or drop me a message at the bottom of this video, or send us a direct message through social media or an e-mail. Go on to our website, fill the form out.

What does a good email marketing look like?

Let us know that you want to start seeing what good email marketing looks like, and then you’ll see that it’s like a transcript of a conversation from one person to another. It’s short sentences that really mean something, using real language that would come out of somebody’s mouth, So then you see an example of how it should be done, how do you start to do this yourself? Well, up until now you may have found writing email marketing quite difficult. You’re, probably doing in the newsletter style. You may even be sending out emails that look like they’re newsletters, so they’ve got many sections, it looks like a web page split up into headings and sections, or different buttons and things that, it’s just complete waste of time. And writing all this information that’s going in the emails that’s what’s really difficult, because you’re having to pretend to be a corporate machine rather than real person, so you have to leave all that behind and you need to start writing your emails, your communications as if it’s coming out of a real mouth. So one of the ways I like to do is to actually record audio. So, get your phone out, find an application that will record audio, or it might be even more simple just to record a video, listen back to the recording, write down what you said and how you said it. You could still smarten it up and make it sound, more punchy, but the email needs to look like short, engaging sentences, and that’s how the email goes out. No heading, no images, no branding. You can have some formatting in there, so you can put emphasis on certain areas, you can add in boldness, and italics different sizes of text if you like, and things like that, but don’t go overboard, it shouldn’t look designed, It needs look real.

Always add a call to action.

And then, you need to add a call to action, so you’ll see that in our videos, there’s always a call to action at the bottom of or at the end of this video, asking you to leave your messages, or subscribe, or go and see another video that we created elsewhere. A call to action that is completely linked with the content that they’ve just read. Okay, so in summary, your email marketing needs to change dramatically, or stop wasting your time. You need to start communicating like a real person or one person to the next, forget the large, long form paragraphs, Instead,talk in three punchy, meaningful sentences, and that’s how it goes out. Sign up to our email list drop us a message, we’ll add you to our email list, so you can see how we do it. We end up getting really high conversion rate, really high open rates, and response rates. So that’s what you need to be doing no matter how huge your businesses, or how tiny it is. This is what’s working and this is something different, that’s gonna really have an impact on your business. So let us know how it goes, keep me updated, leave messages at the bottom of this video or on the page or send some direct messages to us via email or fill the form out. Let us know what you’re interested in, for the next video and see you soon, thanks very much!

Ending of Video Transcript

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

The 3 T’s of Online Marketing – How to use Testing, Trust and Time to Multiply Your Online Marketing Results

The 3 T’s of Online Marketing – How to use Testing, Trust and Time to Multiply Your Online Marketing Results

The 3 T’s of Online Marketing
How to use Testing, Trust and Time to Multiply Your Online Marketing Results

Once you have your online marketing plan in place, it may seem like all plain sailing from there on, but it’s far too easy to get lost along the way and to see your results take a hit. By utilising Testing, Trust and Time in your online marketing activity you will be able to focus your efforts and make sure that everything you do works in your favour and strengthens your results in the long term. In this video I explain how being consistent with the 3 T’s of online marketing will save you time and money and multiply your results.
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Beginning of Video Transcript

Consistency is the key to Online Marketing success and the first thing that you need to do is Testing

Hi! It’s Chris from Springhill Marketing, back with some more online marketing tips and tricks. Today I just wanted to quickly take you through consistency in online marketing and the importance of it. Consistency is one of the keys to success with online marketing for a few reasons, one of the first is Testing. Without testing, without trialing different hypotheses when it comes to your marketing solutions, it’s impossible to get to the most optimised results and the most optimised solutions. Without testing you really don’t know whether you’re choosing the right channel, by channel. I mean, marketing activity, whether that is search engine optimisation social advertising, blog posting, direct mail, whatever it might be, you don’t know that your choosing the right channel for your business to maximize leads and sales for your business. without really testing, and knowing whether you’re choosing the right direction and the best solution. Testing means you try different channels, but it also means that you’re trialing different approaches to that same channel, so when it comes to pay per click advertising, we have AB split testing. So we show different versions of adverts to people that are searching for the same keywords on Google. And we’re showing different landing pages to the people who are searching for particular services or products. Then after time, and we have all the data that has come in, and we’ve tested a large enough group of prospects, we can then tell whether a particular advert, advert A or advert B or landing page A, or landing page B has performed the best. Without doing that, you just don’t know All the experience in the world, all the the best ideas in the world need to be tested.

The second most important thing when it comes to consistency in Online Marketing is Trust

Okay so that brings me on to the second most important thing when it comes to consistency in online marketing. Everything that you’re doing builds trust and it’s really important and the trust is very high up in your list of marketing objectives. Without trust you don’t have an inquiry, without trust, you don’t have a sale, without trust you don’t have any time on site so the people who are visiting your website and then are considering your services or your products don’t have trust in your brand, don’t have trust in what you saying, all the descriptions of your services, or products. And they don’t have that trust. So that the clicking off the site means you have really high bounce rates on your Google Analytics, and that’s a sign that you don’t have trust, you don’t have engagements. An example of consistency on online marketing might be being found on Google consistently when people are searching for your services, rather than one month being there, one month not one was being at the top, one month not, being found for 50% of your services or products and not the rest. Without that consistency it’s really difficult for your prospects and your customers to trust what your saying and trust your offering. So consistency is key when it comes to trust.

The third thing that you need to consider when it comes to consistency, is Time

And finally, the third thing that you need to consider when it comes to consistency, is Time. When you’re consistent, giving something time to grow, something time to develop, something time to be optimised, so that you’re absolutely hitting something at the right level. It’s really, really important in marketing. There’s no overnight successes in marketing anymore. Again like testing, we have a lot of the resources and lot of the answers, and lot of the experience already to know what is wrong and what you should be trying. But without giving something the time to develop and turn into a really successful end solution that’s had every direction tested with consistency, and being able to know that you are getting in the right direction, and you’re exhausted every opportunity, and you giving something the time it
needs to grow. So give it some thought, let me know if you have any questions. If you need help with your online marketing, you need to drive more high quality traffic to your website, let us know, drop your questions at the bottom of this video on youtube. Follow us on facebook, make an inquiry through our website, give us a call book a strategy session with myself, or the team. Check us out on all different social media and on our website. Let us know about your business and what your challenges are in marketing in the moment, what your aims are And we’ll help you to choose the right solutions  for you, tell you where you’re going wrong. We have lots of resources on our website where we can provide free audits and opportunity report for your business. So check us out, let us know and speak to you really soon.

Thanks.Bye.

Ending of Video Transcript

Drive Your Business Towards The Best Results.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.

Which Social Advertising platform is best for B2B?

Which Social Advertising platform is best for B2B?

Social Advertising
Which is the Best Platform for B2B?

 

We often get asked ‘Which Social Advertising platform is best for a B2B offering’. The answer of course is never as straight forward as we would hope, but in this short video I provide clear guidance on the factors you need to consider when starting to advertising your business on Social Media.

Beginning of Video Transcript
Hello! I just really want to quickly take you through some options when it comes to advertising on social media. We all know that social media is taking over our worlds in many aspects personally, as well as for business. Nowadays, every single business we know, already has some social media pages, and profiles that they work with. If you don’t, then you need to be considering that for your own business. But we’re not talking today about posting content and updates to social media, what we’re talking about is using those platforms to advertise to your target audience.

Which Social Advertising platform is best for B2B?

So, it’s the first question that you always gonna have with social media is, ‘Which platform should I choose for my business?’ Now it’s always gonna be different for every single business. So, it’s important that you take these tips I talk about today, but you also talk to us and ask us a few questions so we can guide you in making that decision. So we often find that when a client comes to us, and they only have a preconceived idea of which platform they want to choose for advertising their business, Linkedin is often really high up on the list. Simply because, of course, Linkedin is for professionals, so, it’s perceived that is better for businesses and advertising or promoting your business. But there’s problems with Linkedin, the problems are, the cost per click are very high in comparison to other platforms. Now, the cost per click is how much you pay every time somebody clicks on your adverts and then taken to your website, or they are taken to your your lead capturing option. So, how much you paying for clicks really matters when it comes to advertising.

Facebook has to be considered when you’re choosing your social media platform for advertising.

The other thing to consider, for Linkedin is the fact that the user base, the amount of people who are using Linkedin on a day to day basis, is a lot smaller than the platforms, and for that reason, Facebook has to be considered when you’re choosing your social media platform for advertising, or, any activity on social media. Facebook not only has a huge, huge user base, but also it has the most advanced advertising platforms. That’s really important because, when it comes to advertising your business, you need to be as specific as possible. There’s, no point in us putting those adverts out there and business owners seeing your adverts but it’s not related to them. That means you’ll end up wasting your budget, and wasting opportunities, when you could be spending that budget directing to other parties, other audiences that are better suited to your offering. So thankfully, the systems have really improved over the last few years, particularly, Facebook. There’s just so many options when it comes to the delivering your adverts to the right audiences.

You need to consider Facebook, and the fact that, just because your audience might be spending time on Facebook.

So, consider all the different platforms, consider how much you gonna be paying per click, consider what they are doing on these platforms, and how it relates to your service and offering, and on that note, I would say, you need to consider Facebook, and the fact that, just because they might be spending time on Facebook, posting pictures of their most recent trip to the seaside, or what they ate last night, or, having a moan about what’s happening in politics. These people who are posting things personally on Facebook, they are still at the end of the day, business owners, or your target audience. So when you’re able to post something on social media, the fixes, one of the problems or issues they are having with their business, or their day to day working life, they’re still gonna be clicking through and finding out more about your services and your offering and your solutions. So ignore the fact that social media is often used for personal use, and just think of it as a window to target your perfect target audience.

As always, leave your messages, and comments, and questions, below this video. Let me know if you have particular questions you want to answer, and check out this page and our vlog on our website for future videos.

See you soon! Thanks! Bye!

Ending of Video Transcript

Drive Your Business Towards The Best Results.

Talk to us about how we can help.

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Springhill Marketing is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2007 - 2019 Situnario Ltd. All rights reserved.